© Copyright 2012 Oghomwen Ohenhen
Oghomwen Ohenhen
© Copyright 2012 Oghomwen Ohenhen
Problem
 Ability to produce Inexpensive HD Aerial
Photographs and Videos
 Useful For What?
 Professional Aerial Photography
 Search and Rescue
 Surveillance
 Inspection and Mapping Services
 Media Reporting
 Wild Fire Detection and Monitoring
 Aerial Real Estate Photography
 Aerial Chemical Testing and Analysis

SMSA’s Rooftop
Remote Chemical Sniffing
 Ability to build 100% Customizable Aerial Drones
© Copyright 2012 Oghomwen Ohenhen
How Does My Business Fill Society’s Needs
© Copyright 2012 Oghomwen Ohenhen
Description of Product
 Customizable Aerial Drones
 Including, but not limited to:







Live Video Feed
Flight Duration
Lifting Capacity
Responsiveness
Structure
Stability
Autonomy
 Provides Quality Aerial Photos
 Online Ordering
 Quick and Convenient Ordering
 Remote Chemical
Sniffing
E.H. Fire Department
© Copyright 2012 Oghomwen Ohenhen
Business Model
Definition of One Unit
One Standard Drone
Economics of One Unit
$3,250.00
Selling Price
$188.00
Cost of materials
$35.00
Cost of labor
Other variable costs
$32.00
$250.00
Total COGS/ COSS
$3,000.00
Contribution Margin
Monthly Break Even Units
$448.89
=
.149
≈
1 unit
$3,000.37
© Copyright 2012 Oghomwen Ohenhen
Market Analysis
Market Statistics
Industry
Name:
Aerospace Products &
Parts Manufacturing
Annual Industry
Sales:
$175 Billion
Description of Target Consumer
Demographics
Emergency Services
Departments
Private Detectives and
Investigators
Security Guards
Law Enforcement Training
Academies
Psychographics
Safety Conscious
Geographics
Initially Hartford
County,
Then Nationwide and
Eventually Worldwide
Target Market Size
Total Departments of
targeted geographic area
139,707
Amount of
Departments in
New England
6,477
Buying Patterns
Willing to spend their
money for the safety
and good of society
Market size
# of FD and PD
in Hartford
County
115
© Copyright 2012 Oghomwen Ohenhen
Promotion and Sales
 Live Demonstrations
 Loyalty Incentives
 Online Advertising and
Marketing
 Social Media
 Trade Shows
 Press Releases
Hartford Fire Dept.
© Copyright 2012 Oghomwen Ohenhen
Comp. Advantage Competition
 Quality Built to Specifications
 Best Prices Industry-Wide
• Lack of Customization
• Cost Prohibitive
(Prices Start at $50,000)
 Dedication To Clients
• Lack Professionalism
• Not Committed to
Customer Satisfaction
• Lack of Customization
© Copyright 2012 Oghomwen Ohenhen
Qualifications
 5+ years experience in designing and building
electronics systems
 I have great sales and customer service skills
 I have connections to other knowledgeable people in
the electronics industry
© Copyright 2012 Oghomwen Ohenhen
Sales Projections
Total Units
33
Gross Revenue
$107,250
Net Profit
$79,441
Drones Sold
5
4
3
Drones Sold
2
1
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
© Copyright 2012 Oghomwen Ohenhen
Startup Funds
Item
Laptop
Cell Phone
Professional Website
Inventory
Paperwork for LLC
DBA
250 Business Cards
Why Needed
Ordering and Bookkeeping
Customer Communication
Cost
Pre-Owned
Pre-Owned
Customer Communication + Marketing
Initial Production Run
Business Forms
East Hartford, CT
Marketing
Total Startup Expenditures
$610.00
$600.00
$320.00
$25.00
$5.00
$1,560.00
Emergency Fund
Reserve for Fixed Expenses
$1,000.00
$1,350.00
Total Startup Investment
$3,910.00
© Copyright 2012 Oghomwen Ohenhen
We Appreciate Your Time
and
Thank You for Your
Consideration
Visit Us At:
www.facebook.com/AerialDrones
© Copyright 2012 Oghomwen Ohenhen