Q2 2014 MEDIA PACK
THE MAGIC AUDIENCE Q2 2014
• Magic reaches 1.9 million listeners every week.
• Magic listeners tune in for a total of 10.1 million hours every
week.
• Magic has a share of 4.8%.
• 62% of Magic listeners are aged 15-44 and 38% aged 45+
• 48% of Magic listeners don’t listen to Heart or Capital.
• The average age of a Magic listener is 40.
Source: RAJAR Q2 2014 Average Age Base: All Respondents
PROGRAMMING HIGHLIGHTS
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Foxy in the Morning reaches 786,000 listeners, and has an audience share of 4.2%,
between 0600-1000.
More Music Drivetime with Nick Snaith reaches 662,000 and has a 5.0% market share on
weekdays at 1700-2000.
Gary Vincent attracts 747,000 listeners each week and a share of 4.8% between 10001400.
Angie Greaves attracts 639,000 between 1400-1700, pulling in a market share of 4.2%.
Mellow Magic is the number 1 commercial music show every evening for reach.
Denise van Outen has 182,000 listeners every Saturday 1300-1500 and is commercial
number 1 in share, with 6.1%.
Kim Wilde reaches 266,000 listeners between 1000-1400 on Sundays, and has a market
share of 4.3%.
Rick Astley draws 175,000 each week and is commercial number 1 for Adults 25+ with
160,000 and a 6.3% share of this audience.
Source: RAJAR Q2 2014
OUR AUDIENCE…
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25-54 year olds are our strongest audience.
63% of listeners are affluent ABC1’s.
Females account for 54% of the Magic audience.
Magic has an average age of 40
517
550
427
450
332
350
250
Men,
889
254
215
184
C2DE,
723
Women,
1,040
150
65+
55-64
45-54
35-44
25-34
-50
15-24
50
ABC1,
1,206
Source: RAJAR Q2 2014
Source: RAJAR Q2 2014 Average Age Base: All Respondents
MON-FRI WEEKLY REACH IN LONDON
786
747
639
662
440
Foxy in the Morning Mid Mornings with
Afternoons with
More Music
Mellow Magic with
0600-1000
Gary Vincent 1000- Angie Greaves 1400- Drivetime with Nick Danny Pietroni 20001400
1700
Snaith 1700-2000
2400
Source: RAJAR Q2 2014 Magic 105.4 TSA
WEEKLY REACH IN LONDON
2,198
1,929
1,860
1,837
1,335
982
Capital
London
Magic
105.4
(London)
Kiss 100
FM
Source: RAJAR Q2 2014 Magic 105.4 TSA
Heart
London
Classic
FM
LBC 97.3
830
Total
Absolute
Radio
781
Smooth
Radio
London
394
358
XFM
London
Capital
XTRA
(London)
MARKET SHARE IN LONDON
5.5%
5.0%
4.8%
4.8%
4.8%
4.3%
2.6%
2.0%
Heart
London
LBC 97.3 Kiss 100 FM
Source: RAJAR Q2 2014 Magic 105.4 TSA
Capital
London
Magic Classic FM
105.4
(London)
Smooth
Radio
London
Total
Absolute
Radio
0.9%
0.8%
Capital
XTRA
(London)
XFM
London