Q3 2013 MEDIA PACK
THE MAGIC AUDIENCE Q3 2013
• Magic has increased its listenership by 92,000 on the last quarter,
and now reaches 1.97 million listeners every week.
• Magic 105.4 is No. 1 in London with more listening to the station
than any other commercial station. Magic is therefore
commercial market leader with a share of 6.0%.
• Magic listeners tune in for a total of 12.4 million hours every
week.
• 55% of Magic listeners are aged 15-44 and 45% aged 45+
• 50% of Magic listeners don’t listen to Heart or Capital.
• The average age of a Magic listener is 42.
• Magic 105.4 reaches 2.9 million listeners across the UK
Source: RAJAR Q3 2013 Average Age Base: All Respondents
PROGRAMMING HIGHLIGHTS
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Magic Breakfast with Neil Fox reaches 643,000 listeners, and has an audience share of
4.8%.
More Music Drivetime with Angie Greaves is commercial market leader with a 6.0%
share and has 702,000 tuning in weekdays at 1700-2000.
Gary Vincent has a 6.6% market share making it commercial leader. He attracts 854,000
listeners each week.
Paul Phear is the commercial number one for adults 25+ between 1300-1700, pulling in
an audience of 700,000 and a market share of 6.0% of this audience.
Mellow Magic is the number 1 commercial music show every evening for reach and
share.
Denise Van Outen is commercial number one amongst adults 15+ with 6.9% market
share and 207,000 listeners every Saturday 1300-1500.
Kim Wilde has a commercial market leading share of 6.4%, and reaches 313,000 listeners
between 1000-1400 on Sundays.
Rick Astley is commercial market leader on Sundays 1400-1600, drawing an audience of
206,000 tuning in each week and a market share of 8.2%.
Source: RAJAR Q3 2013
OUR AUDIENCE…
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25-54 year olds are our strongest audience.
67% of listeners are affluent ABC1’s.
Females account for 56% of the Magic audience.
Magic has an average age of 42
550
450
350
Men,
868
401 392
303 284 298
289
250
C2DE,
744
Women,
1,099
150
65+
55-64
45-54
35-44
25-34
-50
15-24
50
ABC1,
1,223
Source: RAJAR Q3 2013
Source: RAJAR Q2 2013 Average Age Base: All Respondents
MON-FRI WEEKLY REACH IN LONDON
854
758
643
702
464
Neil Fox 0530-0900
Gary Vincent 09001300
Source: RAJAR Q3 2013 Magic 105.4 TSA
Paul Phear 13001700
Angie Greaves
1700-2000
Mellow Magic 20002400
WEEKLY REACH IN LONDON
2,170
1,974
1,967
1,742
1,226
1,073
553
Capital
London
Kiss 100
FM
Magic
105.4
Source: RAJAR Q3 2013 Magic 105.4 TSA
Heart
London
Classic
FM
LBC 97.3
522
Choice Absolute
FM
Radio
London London
513
XFM
London
442
Smooth
Radio
London
MARKET SHARE IN LONDON
6.0
5.3
4.9
4.9
4.3
3.5
1.7
Magic
105.4
LBC 97.3
Capital
London
Source: RAJAR Q3 2013 Magic 105.4 TSA
Kiss 100
FM
Heart
London
Classic
FM
Absolute
Radio
London
1.6
Choice
FM
London
0.9
0.9
Smooth
Radio
London
XFM
London