Cloud Storage for Media and
Entertainment
Cloud Computing West
Santa Monica
Brian Campanotti
CTO
Front Porch Digital
Agenda
• Challenges facing Media and Entertainment (M&E)
• What solutions are out there today
• What is Content Storage Management (CSM)
• Transition from on-premises storage to cloud based solutions
• Media-centric versus IT-centric cloud storage solution providers
• CSM as a Service (CSMaaS) case studies
• The evolution of media-centric cloud storage solutions
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
The Challenges of Cloud Storage in M&E
• The size and scale of the data is immense!
• Security concerns are deep rooted
• Where is my data actually stored?
• Transition from proven on-premises to “services” solutions
• Are the economic benefits tangible and can risk be mitigated
• Network and bandwidth challenges
• Immature and non-domain specific solutions
• Internal bureaucracy and legacy mindset shifts
• Exit strategy
• Domain knowledge and expertise is imperative!
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
The Challenges of Cloud Storage in M&E
• Many formats are used in many different ways (news, post, transmission,
web, etc.)
• Direct device integration (editors, video servers, etc.) is key
• Economically feasible scalability – content demands will grow!
• Media enterprise-wide content connectivity enables collaboration and
further monetization
• Redundancy and content protection is imperative
• Sharing across workflow silos requires features such as device
integration, transcoding, timecode based partial restore, desktop
browsing, etc.
• Simple (dumb) storage is simply not enough in these complex
environments...
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
The Industry Today – CSM
• Most media companies around the globe have made the transition to “file
based” in whole or in part
• Content Storage Management (CSM) are a breed of solutions which are at the
heart of these media-centric file-based infrastructures
• CSM is the middleware which resides between any devices which
produces/consumes file-based content and commodity IT-centric storage
• CSM solutions are content-aware, object-based intelligent archive solutions
• CSM solutions typically rely on spinning disk along with an infinitely scalable
data tape storage archives (better TCO, greener, more secure, scalable, high
performance, etc.)
• CSM solutions have direct integration with business systems to fundamentally
link processes, resources and metadata with the file-based content repository
• CSM solutions include “content aware” features such as direct device
integration, in-path transcoding, timecode partial restore, asset analytics, etc.
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
CSM Inside the Media Facility
Transmission
Post Production
Newsroom
Daily Ingest
Migration
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
Content Storage
Management
Online Publishing
Disaster Recovery
Content Storage Management (CSM)
Source/Destination Devices
Source/Destination Platforms
Human/Business Systems
Live Feed
capture
Ingest
Servers
Playout
Servers
MAM
Systems
PAM
Systems
News
Systems
Mobile
OTT
OVP
Systems
Migration
Servers
Editing
Systems
IT Servers/
Disks
Web
Portal
Traffic
Systems
IT Servers/
Disks
Web
Portal
VOD
Systems
IT Servers/
Disks
Device
Interface
Lifecycle
Mgmt
Analytics
Services
Fixity
Services
Nearline Storage
Fast Access
(SAN, NAS, DAS)
Xcode
Services
Migration
Services
Partial
Restore
AXF
Interface
Nearline Storage
Slower Access
(SAN, NAS,
DAS)
Web
Services
Storage
Interface
Data
Movers
Data
Movers
Data
Movers
Archive Storage
Limitless Scalability
(Data Tape, Cloud)
Commodity IT Storage with Varied QoS
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
Asset
Database
Offline Storage
(Offsite Media)
What about the Cloud?
• Amazon, Microsoft and many others offer scalable cloud-based
storage services
• Obvious benefits include reduced capital costs and high
availability via globally distributed data centres
• Unfortunately these solutions are not tuned for “big data” and
do not offer much more than simple object storage
• CSM is key to M&E storage applications as content awareness
and domain knowledge are paramount
• Intelligent CSM as a Service (CSMaaS) solutions are now
available for a fraction of the cost of IT-centric offerings
• Lets look at an example
© 2011-2012 Front Porch Digital Inc.
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Any unauthorized distribution or reproduction strictly prohibited
Amazon S3 Example
Assumption
Annualized
10TB/Month
Growth Over
Five Years
WAN
Fees
Year 1
Annualized
Cloud Storage
Total Annualized
Fees
Repository
Size at the End
of Each Year
$30,000
$97,500
120TB
$127,500
Year 2
$30,000
$277,500
240TB
$307,500
Year 3
$30,000
$457,500
360TB
$487,500
Year 4
$30,000
$637,500
480TB
$667,500
Year 5
$30,000
$817,500
600TB
$847,500
Amazon S3 Five Year Total Cost
Cloud Storage
Cost
~ $2.5M
•
Average cost of more than $4,200/TB over five years
•
Annual storage fee of $900,000 continues forever
•
How does one eventually “disconnect” from these services in the future?
•
Our Lynx CSM as a Service (CSMaaS) is less than 20% the cost of Amazon S3 with all the benefits of
CSM
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
LYNX CSM Case Study – Hub and Spoke
O&O Stations (8)
MAM SaaS
FPD LYNX Facility
WAN
Eight interconnected tier-1 stations with local news and program playout
Each spoke station has its own CSM solution for local content connected to Lynx
Content is automatically replicated to the cloud and available to all other stations
Solution includes direct integration with playout automation, automatic request routing,
federated global MAM asset browsing, etc.
• Ingest, playout, publishing, production and reuse can happen anywhere!
•
•
•
•
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
LYNX CSM Case Study – Business Continuance
Productio
n/
Acquisitio
n
Broadcast Transmissio
Playout
n/ Delivery
Broadcast Transmissio
Playout
n/ Delivery
LYNXlocal
LYNXlocal
Main Facility
Business Continuance or
External Resources
MAM SaaS
FPD LYNX Facilities
CSM as a Service
WAN
•Full Content Storage Management as a Service (CSMaaS)
•Edge appliances facilitate on-premises CSM tasks, but content is stored in the cloud
•Any connected facility can provide full Business Continuance as a Service
•Services can be moved, tuned or scaled on demand
•Enables global distribution and diversity and removes physical “facility” ties
•Ideal for for “elastic” application, external productions, etc.
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
Front Porch Digital Solutions
• Our DIVArchive CSM solution is currently installed at more
than 500 facilities in more than 70 countries
• DIVArchive CSM manages close to 200PB of the worlds
most valuable content collections in many verticals
• Our LYNX cloud services offering was launched earlier this
year based on our market share leading DIVArchive CSM
solution
• Two LYNX superhubs are currently operational offering
cost-effective CSM as a Service
• Domain expertise, unmatched integration, proven
scalability and media-centric functionality is at our core
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
Front Porch Digital Solutions
DIVASolutions
DIVArchive
DIVAnet
DIVAdirector
SAMMAsolo
SAMMArobot
Analog to Digital
Content Storage
Management
DIVApublish
Online Publishing
DIVApublish
Cloud Services
10
• Fastest, most cost
efficient legacy film and
video tape asset
migration/preservation
• First CSM solution with full
AXF support
• Interface to ALL media devices
and storage technologies
• 100s of Petabytes currently
under DIVArchive management
• Global facilities connectivity
and distribution via DIVAnet
© 2011-2012 Front Porch Digital Inc.
All rights reserved
Any unauthorized distribution or reproduction strictly prohibited
• Direct multi-format,
multi-platform content
publishing
• Distribute and market
content
• Purpose designed cloud
service – made for media
• DIVASolutions family as a
hosted Service in the Cloud
• IT-centric Disaster Recovery,
CSM and MAM as a Service
• Powered by DIVArchive,
DIVAnet and DIVAdirector
Thank You!