A Two-Days Workshop on
“COMMUNITY
MOBILIZATION”
1
Participants will be able to
understand:
 Definition of Community Mobilization
 Degree of Community Participation
Session 1
Introduction of Participants
What is Community, Its dimensions
Why Mobilization
Benefits of Community Mobilization
Role of Community Mobilizers
3
Community
What comes first in your mind when you
think or hear the word “COMMUNITY” ?
What is a Community
A Community is a set of
people living together with
common interest”
We all live in a community.
There are different things
that bind us together. Let
us try to identify them.
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Beliefs
Values
Language
Territory
Religion
Culture
Occupation
Why Community Mobilization?
As a Mean or Strategy:
 Creating demand for interventions
 Increasing access to services
 Scaling up interventions
 Increasing effectiveness and efficiency of interventions
 Contributing additional resources to the response
 Reaching the most vulnerable
 Addressing the underlying causes of Education: gender
disparities, lack of awareness etc.
 Increasing community ownership and sustainability .
Benefits of Community
Mobilization in a project
 Increase community, individual, and group
capacity to identify and satisfy their needs
 Improve program design
 Improve program quality
 Improve program results
 Improve program evaluation
 Cost effective way to achieve sustainable results
 Increase community ownership of the program
Key Task involved in Community
Mobilization
 Developing an on-going dialogue between
community members
 Creating or strengthening community
organizations (Committees etc.)
 Creating an environment in which
individuals can empower themselves to
address their own and their community’s
health needs
 Promoting community members’
participation
…continued
 Working in partnership with community
members
 Identifying and supporting the creative
potential of communities to develop a
variety of strategies and approaches
 Assisting in linking communities with
external resources
 Committing enough time to work with
communities, or with a partner who works
with them
Group Work
Find out reasons why we are mobilizing our
Communities under a health project.
Involving all Stakeholders
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Let’s discuss…………
Who are stakeholders?
Why it is important to coordinate among all
stakeholders?
What can be achieved when we involve all
stakeholders?
What can assume if we don’t involve all
stakeholders?
Identification of
Deprived/Neglected Group
What do you think, who are deprived and
neglected people in your community?
Why are they neglected? How can you
enhance their participation?
Deprived
people
Why are they How can their
deprived?
participation
be enhanced?
Identify marginalized groups
in your community
Examples
 Economically deprived
group (Poor)
 Women
 Tribal/indigenous
people
 Disable people
 Minority Groups
 Others
Role of Community Mobilizers
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A mobilizer is a person who mobilizes, i.e.
gets things moving. Social animator. A
Catalyst
Bringing People Together
Building Trust
Encouraging Participation
Facilitating Discussion and Decision-making
Helping Things to Run Smoothly .
Facilitation in community mobilization process
How to enhance the community
Participation?
 Write one mean to
enhance participation?
 State one example you
have done so far!
Community Meetings
Gathering People at ONE Platform
Puppet Show & Theatre
Village Literacy Fair
Human Chain
Sports & Games
Electronic & Print Media
Pamphlets & Handouts
Message Dissemination Through
different means
Best Mobilizer
Please make a picture
of Mobilizer 
Caution !!!!!!!!!!!
H/She should be smart
enough in qualities
Self Assessment Skill
Read the checklist and find out those
qualities in yourself!!!!!!!!!
Skills needed for Community
Mobilizer
Attitudes include:
 a willingness to examine and challenge their
own assumptions, opinions and beliefs
 a genuine respect for all community members
 a non- judgmental and accepting approach
 an understanding that different people have
different views and perspectives
 a belief in community capacity to take effective
action.
…..continued
Skills include:
 good communication skills, especially listening
 good facilitation skills to enable communities to
conduct their own analysis of their lives and situations
 PLA and other techniques to help facilitation
awareness of political, gender and cultural issues and
relationships
 an ability to challenge assumptions sensitively (e.g.
about the role of women).
…continued
Knowledge includes:
 the community mobilization process
 the principles of community mobilization
 knowledge of Education related Issues and
problems, causes and effects
 understanding of the ethical issues related to
community mobilization. .
….continued
Other skills and knowledge that may be
needed at different stages in the community
mobilization process include:
 an ability to help communities form organizations
 an ability to identify capacity-building needs among
communities (e.g. leadership skills, networking and
partnership-building skills)
 an ability to help communities mobilize resources
 advocacy skills
 project planning and management skills.
Some Qualities
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Good communication skills
Good facilitation skills
Good listener
Committed
Decision maker
Active
Negotiation skills
Honest
Known to culture and values of society
Well dress
Catalyst
Management skills
Role of CM
Getting Prepared
 Know Your Goals "If you do not know where you are going, then
any road will do."
 Know Your Target Community You must know as much
as possible about its social organization, economy, languages, layout (map),
problems, politics, and ecosystem
 Know The Skills You Need
 Know The Basic Concepts What is development?
Community development? Community participation? Poverty? Community?
Empowerment? Sustainability
 Outside Resources
Some Dos and Don’ts
Activity
Lets talk and write about our
communities what we should do
and what we should not do?
Field Diaries
Why Field diaries are important?
Why do we need to capture the
information on paper when have brain?
Why do we talk about report writing?
Contents of Daily Field Report
 Purpose of Visit
 Activities Carried out
 Accomplishment/Outputs of the day
 Observations
 Challenges
 Recommendations
 Follow up/Future Plan
Group Work
Each Group will write a report on the basis
of given information/case study or a story.
Session 2
Components in Session
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Participation of Communities
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Degrees of Participation
Project Orientation/ What project is all
about ?
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Community Mobilization
Community mobilization is a capacitybuilding process through which community
individuals, groups, or organizations PLAN,
CARRY OUT, and EVALUATE activities on a
participatory and sustained basis to improve
their health and other needs, either on their
own initiative or stimulated by others.
“As an individual I could do
nothing. As a group we
could find a way to solve
each other’s problems”.
Degree of Community
Participation
Co-Learning
Cooperation
Consulting
Compliance
Co-Option
Away from ownership & sustainability
Towards ownership & sustainability
Collective Action
Co-option
 Token involvement of local people
 Representatives are chosen, but have
no real input or power
Compliance
 Tasks are assigned, with
INCENTIVES
 Outsiders decide agenda and direct the
process
Consultation
 Local opinions are asked
 Outsiders analyze and decide on a
course of action
Cooperation
 Local people work together with
outsiders to determine priorities
 Responsibility remains with outsiders
for directing the process
Co-learning
 Local people and outsiders share their
knowledge to create new
understanding
 Local people and outsiders work
together to form action plans with
outsiders facilitation
Group Work
Define at which stage you are
presently in your project.