Michele Principe
Information Management
Channel Sales
Big Data and Analytics: una opportunità per i nostri Business
Partner lungo tutto il ciclo di vita dell'informazione
Analytic applications
Analyze
Integrate
Master Data
Big Data
Warehouses
Manage
www
Streaming Data
Govern
Quality
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Lifecycle
Management
Security &
Privacy
Call to action: become a successful Big Data BP
 Leverage enablements => Bootcamps, PoT’s, trainingon-the-job, …
 Target account list definition
 Teaming on account strategy
 Leverage wealth of experience from the Big Data
team: industry-knowledge, sales & technical
experience
 Support target account selling strategy with comarketing activities
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© 2013 IBM Corporation
IBM Business Partner Success Roadmap
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•
•
Product information & links IBM Software Product
and Capabilities Navigator
•
Implementation training:
ibm.com/partnerworld/page/swg_com_sfw_softwa
re_practice_accelerator
•
Bootcamps
Link to Bootcamp page
© 2013 IBM Corporation
Product sales & technical training:
–
–
Sales training: IBM Top Gun Training
Product training:
• IBM Business Analytics Business Partner
Learning Center
• IBM Collaboration Solutions
• IBM Industry Solutions software
• IBM Information Management Business
• Partner Community
• IBM Rational
• IBM Security
• IBM Tivoli Knowledge Center
• IBM WebSphere
Lead generation: costruzione del piano di co-marketing
Paid Search, Banner Ads
Social Media and Community
BIGEE Deep Dive Events
Multi-tactical
campaigns yield
the best results
Event Sponsorship
(requires user login/pw)
Need
Help ?
Virtual Events/Webinars
RTE E-Nurture Campaigns
IBM Marketing Contacts:
M.Rossarola - N.Calori - A.M.Vlad - S.Mercuri
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© 2013 IBM Corporation
Information Management Business Partner Community
• New content and collaboration resource
– try it!
• Sales enablement training is now
available
• New Assets added weekly, featured at
top
• Complement to PartnerWorld, easy to
navigate
• Watch the introductory video and give
the new community a try!
http://impartnerresources.com
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© 2013 IBM Corporation