Businesses understand the importance of branded communications … but have neglected to brand one of the most visible and prevalent 1-to-1 communications tools in business today…
Email

LetterMark
Branded Email

LetterMark
Web Integration

LetterMark
Enhanced Contact Information

LetterMark email applies important branding disciplines to the millions of emails sent annually
– Strengthens communications programs
– Promotes company identity / awareness
– Stimulates internal & external cross-selling
– Increases Website ROI by directing traffic to relevant web pages
– Provides Active Information versus Inert Data

Case Study Metrics
Web Visits +31.1%
Unique Visits +27.3%
V-card downloads (5 months) = 2,078
4500
500
0
0
Oct '01 Nov
Oct '01 Nov
Dec
Dec
Jan'02
Jan'02
Feb
Feb
March April
March April
Web Visits Unique Visits
May
May

Email & Template Flow
Sender
Outlook
Previewer email text
Internet
LetterMark template
LetterMark Data
Center
Recipient

LetterMark
– User Experience
Compose email as normal.

LetterMark
– User Experience
When the user hits
“send,” a preview window appears that shows the text they have written on their
“default” LetterMark template. They can hit
“send” and the message will go out as shown.

LetterMark
– User Experience
Or, the user can click on the drop-down menu in the preview window and select another template from the menu. This menu is maintained by the user’s LetterMark™ system administrator.

LetterMark
– User Experience
The newly selected template appears immediately.

LetterMark
– User Experience
Users can also choose
“LetterMark™ Off” if they want to send a message with no
LetterMark template, such as for a personal email.

Recipient on-line: Recipient off-line:

http://209.116.85.26/lm20beta/lh ead/technology.gif
Larry,
Just wanted to confirm our meeting for tomorrow at 10am.
Thanks,
Jane http://209.116.85.26/lm20beta/ca rd/XXXX.gif
RIM 857/957

LetterMark
System Intelligence
 Centralized
Management
 Template
Design
 Update Contact
Information
 Tracking & reporting

Security & Privacy
FullSeven collects less info than an ISP
• Collects aggregate metrics only
• No mechanism to identify recipients
• No threat of virus
• Does not transport or re-route email
• Does not use attachments
• Does not use scripts
• Does not require changes to firewall

Implementation
1. Signed “Program License Agreement”
2. Complete initial template design(s)
3. Assemble user information
– Email addresses (minimum requirement)
– Pre-load CSV file with full contact information
4. Install
– Email to each user: 10 minute install
– Network install (Ghost, SMS, WinInstall, etc.)

Benefit Summary - Marketing
• Branded communications
– professional image
• Contact information
– V-card
– Bios
– Office location
• Web visits (+30%)
– Primary web pages
– Direct links to specifics pages
– Web update panels: publications, events
• Tracking & reporting

Benefit Summary - IT
• Light e-mail
• Works with current infrastructure
– No re-routing of email
– No new hardware
– Secure
• Simple implementation
• Tracking & reporting

LetterMark™ System Includes
Client Software
Secure Hosting LetterMark.net
New Releases
Customer Support