Crystal Reports Developer Advantage
New, cost effective
licensing option
Agenda
1.
2.
3.
4.
5.
6.
Common challenges with report distribution licensing
Crystal Reports runtime redistribution
New Crystal Reports 2008 Developer Advantage
Pricing and availability
Qualifying questions
Sales opportunities
© SAP 2008 / Page 2
Report Redistribution Scenarios
Customer Profile
Business Challenge
IT departments

Share reporting with customers, partners,
suppliers over the web.

It is expensive – must buy one report design
license ($495) for each application deployed
Small ISVs
 Add affordable, professional reporting in their
commercial application
 Embedding Crystal Reports in ISV
applications becomes prohibitive, especially
for low priced apps
VAR organizations


Build custom apps for IT that embed reporting
and are shared externally
Cost of the final application is high – includes
a designer license for each application
deployed externally on behalf of their client
Licensing cost is a barrier to deploying reporting applications externally
© SAP 2008 / Page 3
Crystal Reports 2008 Runtime Redistribution
Thick Client
Application
Web Application
Internal*
External**
Internal*
Crystal Reports 2008



Crystal Reports for Eclipse 2.0



External**
*Internal defined as usage by employees and contractors.
**External defined as usage by anyone else.
Changes to Web Application Redistribution for Crystal Reports 2008 only
Old Model
New Model
OEM Contract
OEM Contract
1 Copy of Crystal Reports 2008 per Deployment
To be phased out
NEW
© SAP 2008 / Page 4
Introducing
Crystal Reports 2008 Developer Advantage
Deliver professional reporting in your web application
 A runtime license for Crystal Reports 2008 and Crystal Reports for Eclipse 2.0
 One-time fee ($2,495) to enable royalty-free deployment of these runtime engines in any number of web
applications
 Share web application with the runtime engine with any number of external users
 Intended for ISVs that want to embed the runtime engine in commercial web applications
 Intended for any organization that wants to embed reporting in applications that are used externally
Benefits of the Developer Advantage runtime license
For All Organizations
For ISVs

Simple report deployment license
Take your business reports beyond the firewall

Easy to buy - no contracts or commitments
No userids to administer or per-user charges




© SAP 2008 / Page 5


Gain pricing flexibility with a royalty-free license.
Add reporting to applications at any price point
Reduce development costs with single fixed price
Transition your thick client apps to the web
Crystal Reports 2008 Developer Advantage
Cost savings for reporting deployment with web apps
VAR Organization
ISV Organization

Estimated unit sales: 50 units @ $6,000 / unit

Anticipate 20 web-app deployment projects

Licensing Cost: $495 x 50 = $24,750

Licensing cost:: $495 x 20 =
$9,900

With Developer Advantage: $2,495

With Developer Advantage:
$2,495

Cost Savings:

Cost savings:
$7,405
$22,255
IT Department

Deploys 7 applications over the web

Licensing cost:: $495 x 7 = $3,495

With Developer Advantage: $2,495

Cost Savings:
$1,000
“
“For years we have worked with companies to extend their reporting to their
external portals. Crystal Reports Developer Advantage now allows us to add
the industry's leading reporting tool directly into our client’s web site for their
external users. It empowers organizations to deliver data to customers,
partners, or anyone that needs real time access to reports."
Kevin McManus, McManus Software + Consulting
© SAP 2008 / Page 6
Qualifying questions
Recommended sales qualification process
 Selling

Do you need to share reporting with customers/partners over the web?
 Selling

to VAR organizations
Does your customer need to deploy reporting applications to external users?
 Selling

to IT departments in any size organization
to small ISV organizations
Do you intend to embed reporting in your commercial application?
Step 1:
If answer is YES, ask ‘What version of Crystal Reports do you use?’
Step 2:
If answer is
Step 3:
Sell Crystal Reports 2008 Developer Advantage
Crystal Report 2008
Crystal Reports 2008 Visual Advantage, or
Crystal Reports for Eclipse 2.0
If customer is not interested in this licensing option, qualify their needs for other
Crystal Reports solutions
Crystal Reports 2008
Pricing
ORDER NOW!
Pricing
MSRP

Crystal Reports 2008
$495 / €479

Crystal Reports 2008 Visual Advantage
$995 / €849

Crystal Reports 2008 Developer Advantage
$2,495 / €1,995
Crystal Reports 2008 Pricing and Availability
Crystal Reports 2008
Upgrades good from any previous version
Crystal Reports 2008 Developer Advantage

Not software – paper license only

Report designer not included

For that version only

No discounted upgrade prices – customer must re-buy at full price

Software-as-a-service applications excluded
–
When a fee exchanges hands in exchange for application access
–
OEM license required in this case
CONTACT YOUR RESELLER FOR MORE INFORMATION OR TO PLACE AN ORDER
Increase your order value with
Crystal Reports 2008 Developer Advantage
1
Add Crystal Reports 2008 Developer Advantage to new deals
2
Sell CR 2008 Developer Advantage to existing customers
3
Promote Crystal Reports for Eclipse 2.0 and then upsell to Crystal
Reports 2008 and Crystal Reports 2008 Developer Advantage
• Sell with Crystal Reports 2008, Crystal Reports 2008 Visual Advantage
• Target existing users of Crystal Reports 2008 and Crystal Reports 2008 Visual Advantage
Leverage the complete Crystal Reports portfolio for Developers
© SAP 2008 / Page 10
Frequently Asked Questions
Q: Does the Crystal Reports Developer Advantage license apply to Crystal
Reports XI and older versions?
A: No. This license only applies to the Crystal Reports 2008 runtime engine.
Q: Can customers purchase this license at an upgrade price?
A: No. All customers may purchase this item at full price.
Q: What is our maintenance and support policy?
A: Because this is not software, maintenance and support are not available.
Thank you!
© SAP 2008 / Page 12