Documentum
Xiwei Liu
Yanping He (Lisa)
Lorna Kelly
Emanuel Balan
Anna Kelly
Contents
1
Introduction & Background
2
Products & Services
3
Transition Period (Selecting & Crossing)
4
EMC Documentum
5
Future & Conclusion
Background
Founded on June 11,1990
Founder: Howard Shao and
John Newton
Database engineer at Ingres
Corporation
Documentum
After the missed opportunity at
Ingres, we saw Documentum
as our chance to build another
oracle.
-- -- Horword Shao
Background
1
The databases were severely limited in software to
manage unstructured information contained in
documents. The manager realized this situation and
wanted to develop a new software for automating the
management of documents across an enterprise.
2
Innovation emerged in early Documentum. The Shao
and Newton started looking for a way to participate in
information management market managing unstructured
information in documents--- enterprise document
management.
3
The documentum set up cooperation with Bob Adams
who is the VC arm of Xerox Corporation. Adam
supplied 4million commitment to cover payroll and
other expenses.
Documents
are
Structured
information
Inventory, financial
and manufacturing
data
Unstructured
infornmation
Product specifications,
marketing collateral,
training manuals and
regulatory submissions
The research of new
technology based on
market needs and wants
The document management opportunity
• Next step:
Recruit a couple of early customers to validate the technology and the market opportunity
Boeing
Syntex
Development
Boeing did finance some of ducumentum
early development and helped turn their
theoretical design into a working
solution.
Syntex cut its submission time in half
after use the documentum software.
The overall market opportunity was big
and growing rapidly.
Documentum went into right direction.
Products and Services
• EDMS: Electronic documentation management (system)
• management capabilities for all types of content: business
documents, photos, video, medical images, e-mail, Web pages,
fixed content, XML-tagged documents, etc.
• Core of Documentum: a repository in which the content is stored
securely under compliance rules.
• The repository as a unified environment, content may reside on
multiple servers and physical storage devices within a distributed
environment.
• A suite of services: document management, collaboration,
search, content classification, input management, business
process management (BPM), customer communication
management, Web content management, digital asset
management, forms processing, Information Rights Management,
compliance, computer output to laser disc (COLD) and archiving.
Product development & Service up-dating
Documentum 5.3,
6, 6.5, etc.
2005~2008
2002
2000
1998
Documentum 5
Documentum 4i
Web Application Environment
1993
Electronic Document Management System (EDMS)
Transition period
Text
Stage 1
Stage 2
Technology-driven
start-up
Marketing-driven enterprise software
firm
Selecting a target market:
Horizontal marketing: is when you single out a target
audience that shares other characteristics, yet can be
found in all industries.
Industry 3
Industry 1
Documentum,
Inc.
Industry 2
Industry 4
Industry 5
Industry 6
A big market in
a big way
Vertical marketing: a company's approach towards targeting that focuses
on specific industries
Industry 1
Industry 2
Industry 3
Industry 4
Industry 5,
6, 7…
Application 1
Application 2
Application 3
• Less risky;
• Focused resources & message;
• Comparative advantage
Application 4
Application 5, 6, 7…
Documentum
“Crossing the Chasm”
Target Choices:
1) Insurance Policy Documentation
2) Aircraft Maintenance Documentation
3) Pharmaceutical NDA
4) Chemical Regulation Management
5) Telecom Manufacturing
“Such is the power of crossing the chasm”
 1993 – 1994: revenue increased from $2m to $10m
 An unquestioned leader in their niche market
 In 1994, they acquired 30 of their top 40 target customers
 1995: revenues of $25.5 million, first profit of $1.26 million
 2001: revenues of $198m
 2003.........
2002: revenues of $226.9m
Documentum Inc
VISION
FOCUS
enterprise content
management leader
STRATEGY
CUSTOMER
COMMITMENT
EMC Corporation
Inc
storage management
leader
EMC Documentum
Services
•
•
•
•
•
•
•
•
•
•
•
Archiving
Back up
Recovery
Data
warehousing
Replication
Security
Storage
Virtualization
Information
governance
Software
development
ECM
Products
• Sciences
• Content
security
• Digital Asset
Management
• Records
management
• Standard
• Wem by Fat
Wire
• xCP
• My
documentum
Oracle
Services
•
•
•
•
Consulting
Financing
On Demand
Support
Products
• Applications
• Data base
• Engineered
systems
• Enterprise
management
• Middleware
• Operating
systems
• Servers and
storage
• Virtualization
Documentum Now
Future Of Documentum
Conclusion
• Maintenance costs
• Lower licence cost
• Integrated System
• User friendly
• Compliance
• Existing Customers
Questions & Answers