Mobile site proposal
Chroma Agency
•
An award-winning digital agency
•
We build engaging and sustainable digital products
•
Equally strong in design, technology and delivery
•
A strong planning, project management and delivery focus ensures projects are
delivered on time and within budget
•
Providing compelling digital marketing services for clients who demand excellence
•
Broad experience across digital platforms for a broad client base
•
Additional services include digital marketing, search engine optimisation and web and
mobile application development
Our Work
PORTFOLIO
What we propose
•
To use collective power to build the best and most useful mobile sites for
every racecourse – attractive to both racegoers and new customers
•
•
Communicate with customers:
•
Before the event
•
During the racing
•
For future events
Buy tickets, promote special events, inform customers of racedates, give
detailed race coverage, stimulate action – all through mobile
What we propose
•
To use collective power to build the best and most useful mobile sites for
every racecourse – attractive to both racegoers and new customers
•
•
Communicate with customers:
•
Before the event
•
During the racing
•
For future events
Buy tickets, promote special events, inform customers of racedates, give
detailed race coverage, stimulate action – all through mobile
Mobile site homepage
•
How to get there
•
The venue
•
Buy tickets
•
Next races
•
Email alerts
•
News
•
Special offers
•
Predictions
How to get there
•
Find your way to the course
•
Zoom right into street-level
accuracy, pin-pointing your
current location
•
Maps of the course linked to
phone’s mapping system
•
Increasingly sophisticated satnav tools embedded into
smartphones
The venue
•
Detailed map of the course facilities
•
Navigable purpose-built course maps
•
Clickable for further details
•
Highlights meeting points and
entrances
•
Could include helpful tips and a horse
racing jargon buster
Buying tickets
•
Buy tickets through your phone
•
Integrate with and use ticketing
systems already in place
•
Highlight hospitality,
refreshments and Special Offers
opportunities
Special offers
•
Each racecourse can control and
publish updates to their Special
Offers pages
•
Can be updated during the race
day
•
Can allow redeemable special
offers if booked through mobile
•
Easy to use by the courses –
simple training manual provided
Course maps
•
Elements of the iCard drawn into
each mobile site
•
The Course Map helps with the
racing experience
Race meetings
•
Full four-day racecard listings
with runners and riders
•
Course/event conditions updated
on day of race
•
Will display non-runners
•
Direct link to course information,
facilities and maps
•
All automated
Predictions/results
•
Using the 60+ parameters of the
iCard algorithm and reviewing
more than 15,000 races, every
race is given a predicted
outcome
•
Great stimulus to bet on track
•
Great resource to work in
conjunction with on-course
information
Alert me service
•
Keep in touch with racegoers
through email and text messaging
•
Racegoers offered info on race
dates and special promotions
•
Can integrate with current email
marketing or CRM activity
•
Automated alerts can be sent as an
email, SMS or as mobile app push
Social Media – Facebook and Twitter
•
Users encouraged to take pictures
and add comments with their phones
at the race meeting, upload to the
mobile site and simultaneously to
Facebook and Twitter
•
Links back to course’s mobile site
•
Reaches the millions who use
Facebook and Twitter as their
primary information service
Advertising
•
Revenue potential
•
Banner advertising can be placed
through each course’s mobile site
•
Central third party sales house
could sell across all courses or
be course specific
Each course in control
•
Each course has their own mobile product pulling in relevant content and modules
•
Enables each racecourse to easily update sections of their mobile site
•
Can feature own news and choose to prioritise pages
•
Links in with Jockey Club ticketing system
•
Each course able to update catering, hospitality info, special events, offers etc
•
Can link in with existing email marketing/CRM activities
•
Each course will have individual user numbers reports and weekly web traffic
reports
•
And we can update this for you if needed
Costs
•
Great value if done collectively - single shared development cost
•
Top quality if done collectively – information and feature-rich service will
be state of the art – award-winning potential
•
Real user value and use
•
Easily linked to other course mobile sites and wider web
That’s it!
Paddy O’Clery
Managing Director
DDI +44(0)20 7407 5297
Mob +44(0)7836 568458
Email paddy@chromaagency.com