Corporate Communications:
Present and Future
Thunderhead’s Strategic
Direction.
CURRENT STATE OF COMMUNICATIONS
› Communications
primarily printcentric
› Managed by multiple
silo’d systems
› Personalization
based on historical
customer data &
profiles
Mobility,
Interaction,
Location,
Situational
-awareness
Pre 1980’s
1990’s
2000s
2010s
BEST PRACTICES:
› Deploy Enterprise
Communications
Platform
› Business-user driven
› Native multi-channel
support
› Standards based,
future-proof
Multi-Channel Delivery Adds Complexity
Underwriting
Template
Maintenance
Policy Admin
Customer
Claims
Portal
THE GROWTH OF MOBILE DEVICES
› New device adoption
growing exponentially
[Smartphone market
to grow by 27% in
2010/11]
› Each device has
different capabilities
& provides different
customer experience
Mobility,
Interaction,
Location,
Situational
-awareness
BEST PRACTICES:
› Implement Enterprise
solution for multichannel, deviceoptimized delivery
› Engage customer
across channels &
devices for servicing,
cross sell & retention
Pre 1980’s
1990’s
2000s
2010s
EVOLUTION OF CUSTOMER ENGAGEMENT
› Customer
engagement moving
beyond native mobile
device applications to
Social Media apps like
Facebook
Mobility,
Interaction,
Location,
Situational
-awareness
Pre 1980’s
1990’s
2000s
2010s
How Big is Social Media?
• Years to Reach 50 millions Users
• Radio (38 Years)
• TV (13 Years)
• Internet (4 Years)
• iPod (3 Years)
• Facebook added 100 million users in less than 9 months
• iPhone applications hit 1 billion in 9 months
• If Facebook were a country it would be the world’s 3rd largest
between the India and the United States
• Fastest Growing demographic on Facebook: Women over 55
• Generation Y and Z consider e-mail passé…In 2009 Boston
College stopped distributing e-mail addresses to incoming
freshmen
• By end of 2010 Gen Y will outnumber Baby Boomers….96%
of them have joined a social network
EVOLUTION OF CUSTOMER ENGAGEMENT
Mobility,
Interaction,
Location,
Situational
-awareness
Pre 1980’s
1990’s
2000s
2010s
What We Do
Thunderhead provides the leading Customer Communications
Management software platform, used by many of the world’s
largest commercial and public sector organizations to
produce highly personalized, multi-channel, multi-use
communications.
ENABLE MULTI-CHANNEL PRODUCTION & DELIVERY
Policies
Correspondence
GEN 2
APPROVE
CURRENT
Web
DESIGN
CUSTOMER
DATA
SMS/HTML/PDF
COMMUNICATE
INTERACT
ANALYZE
All from one template
Forms/eForms
Email
Thunderhead Formula
No other document
generation system
has the power of
Thunderhead’s Four
Layer Model and
provides the ease
and speed of
development which
it gives the business
to manage their
documents
Industry forms
(Forms fill)
Marketing brochure /
Welcome kits
Statements /
Contracts
Printed
personalized
letters, faxes &
checks
THUNDERHEAD CREATES
MULTI-CHANNEL INTERACTIVE
Marketing
brochure /
FINANCIAL
SERVICES
Welcome kits
COMMUNICATIONS
SMS/HTML/PDF
XML
Email
Web
Streamlining Communications
Claims
Portal
Call
Center
Core
System
“Brand is much more owned in customer communications
than it is in the literature and the advertising”
- Giles Elliott, CMO Skandia
CLIENTS INCLUDE:
Investment Banking
“Thunderhead provides Lehman
Brothers with the ability to manage
the entire lifecycle of derivative trade
confirmations. From creation, review
and modification through digital
acceptance by the counter-party,
Thunderhead automates the
confirmation process.”
Barclays
Insurance & Healthcare
Retail Banking
Government & Other
“Thunderhead has enabled
Prudential to transform its
customer communication process.
Our business is now able to
communicate more clearly and
consistently with our customers,
whilst having the agility to quickly
respond to new regulation and
market demand.”
“The Thunderhead implementation
was the first project I've been
involved in over the last 12 years
that has actually exceeded
expectations. The ease and
success of integrating
Thunderhead into the loan
origination process has convinced
us to expand its use across
all of our business units.”
Prudential Insurance
Origen Financial
“Thunderhead’s pre-built connectors
for IBM ECM — along with its highvolume production printing, robust
correspondence features, and user
control of document templates —
made it the clear choice.”
State of Indiana DWD
What Makes Thunderhead Different?
 Business user control
– Reduced costs and time to market
– Ease and speed of change (agility)
– Eliminate IT dependencies
 Native, multi-channel support
– Consistent branding
– Shared content and resources
 One platform for all communications
High speed batch, Interactive and On Demand
 Open, standards-based architecture
– Ease of integration
– FUTURE PROOFING
 Advanced personalization
– Targeted marketing across channels
– Improved customer engagement, satisfaction
and retention