Korean Experience in
Association Management
November 19th, 2014
PCAAE, Philippine
Glynn Cho, CAE
CEO, KAM&C Korea
Contents
1. Korea
2. Association
3. ASAE
4. CAE
5. AMC
Korea History
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The Republic of Korea is a small country ranks
109th in the world in terms of land area.
Korea was colonized by Japan in 1910 till 1945.
Korean War (1950-53).
After that, Korea has achieved amazing economic
growth in a short period, dubbed "the Miracle on
the Han River.“
Now, the country is a center of economic activity,
culture, and arts
Korea Today
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Today, Korea is an industrial nation standing tall on the
world stage.
Its semiconductor, automobile, shipbuilding, steel making,
and IT industries are on the leading edge in global markets.
It hosted the 1988 Seoul Olympics and the 2002 FIFA
World Cup Korea/Japan.
More recently, Korean dramas, movies, and music are
attracting many audiences in Asian countries and beyond,
creating what is being called the "Korean Wave.“
Korea's new standing in the international community was
highlighted in 2010 with the nation becoming the first
Asian country to chair the G20 and host the G20 Seoul
Summit.
General Information
•
•
•
•
•
Country Name
•
Republic of Korea (South
Korea)
Capital City
•
Seoul (10.2 million) (2012)
Currency
•
won (US$1 = 1,127 won)
(2012)
Population
•
50.95 million (South Korea)
(2012)
* Foreign Residents 1.4
million
Religion
•
10,726,463 Buddhists,
8,616,438 Protestants,
5,146,147 Catholics
•
•
•
•
•
Gross Domestic Product
•
US$ 1,129 billion (2012)
Per Capita GNI
•
US$ 22,708 (2012)
GDP Growth Rate: 2.0%
(2012)
Foreign Exchange
Reserves: US$ 317 billion
(2012)
Exports
•
US$548 billion (2012)
Imports
•
US$520 billion (2012)
Major Industrial Products
•
Semiconductors,
automobiles, ships,
consumer electronics,
mobile telecommunications,
equipment,
steel, and chemicals.
Associations in Korea
Total Number of Associations and Organization
- about 50,000
 KSAE (Korean Society of Association Executives)
established on November 11, 2014
 Traditional character
Future
Conservative
Open, Transparent
Single Super Power
Collaboration
Government Dependency Self-sufficient
Irregularity
Sustainable

Association Foundation
”Associations are the hidden glue of our society and economy. Like the
mortar that holds the bricks of a building in place, associations go largely
unnoticed, yet they do much to hold the entire structure together.”
-- 7 Measures of Success
The Importance of Associations
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Associations Enrich Lives:

Associations Maintain Competitiveness:

Associations Impact the Economy:
Association Value
Learning
Knowledge
Community
Advocacy
Association Types
Trade
Professional
Association
Philanthropic
Others?
The Structure of Associations
A Governance System typically involves the following:
 Board of Directors
 Executive Committee
 Association Staff
An association’s Governance System is generally supported
by:
 Committees
 Task Forces
 Components
 Volunteers
Association Functions
1.
2.
3.
4.
5.
6.
7.
8.
9.
Representing the field to the public and Government
Representing the field within the industry or
discipline
Connecting practitioners within the field to each
other
Providing timely information to members
Providing technical information to members
Providing training professional development to me
mbers
Providing certification opportunities
Catalyst to increase business opportunities
Creating and disseminating standards of practice
Topics of Interest
SOURCE: FROST & SULLIVAN
1. Membership
5. Meetings
2. Programs, Product 6. Administration
s & Services
3. Public Policy,
7. Leadership
Government/
External Relations
4. Planning & Researc 8. Strategic
h
Management
Mission, Vision, and Value
“If you think of vision and mission as an organization’
s head and heart, the values it holds are its soul.”
-- Buzotta
ASAE (American Society of Association
Executives)
11,000+
Association/Organization
23,000+
50
Individual Membership
Countries
The Center for Association Leadership
√ Founded in 1920
√ Head Office : Washington D.C. USA
√ Staff Number : about 130 staff
√ C.E.O. : John Graham
CAE PROGRAM OVERVIEW

The Certified Association Executive (CAE®)
program is designed to elevate professional
standards, enhance individual performance, and
designate association professionals who
demonstrate the knowledge essential to the practice
of association management.

Earning the CAE credential is the hallmark of a
committed association professional.
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As of 2014, CAE designation person about 4,000
CAE Examination

Qualifying Professional Experience :
5 years experience as staff with a bachelor's
degree or equivalent

Qualifying Professional
Development Activities
100 hours of broad-based qualifying professional
development within the last five years

Written Examination
200 Questions within 4 hours in English
CAE EXAM CONTENT OUTLINE
DOMAIN 1:
ORGANIZATIONAL
MANAGEMENT
DOMAIN 6: PUBLIC POLICY,
GOVERNMENT
RELATIONS, AND
COALITION BUILDING
DOMAIN 2: LEADERSHIP
DOMAIN 3:
ADMINISTRATION
DOMAIN 4: KNOWLEDGE
MANAGEMENT &
RESEARCH
DOMAIN 5: GOVERNANCE
AND STRUCTURE
DOMAIN 7: MEMBERSHIP
DEVELOPMENT
DOMAIN 8: PROGRAMS,
PRODUCTS, AND
SERVICES
DOMAIN 9: MARKETING,
PUBLIC RELATIONS,
AND COMMUNICATIONS
CAE Certification
New Industry, AMC
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An association management company (AMC) provides
management and specialized administrative services to trade
associations and professional societies using a for-profit
approach that runs not-for-profit associations like businesses.
AMCs manage associations of varying sizes (from 10 members
to 10,000 members) and annual budgets (from $50,000 to
$16 million). The AMC model affords association clients the
characteristics of economies of scale, experience in the
association marketplace, flexibility and adaptability, buying
power and centralized facilities.
AMCs typically provide strategic planning, financial
management, executive management, membership
development, marketing and public relations, educational and
professional development, meeting and event planning,
among other services.
AMC
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An association management company (AMC) is a
professional service company that specializes in
providing management services for associations on a
fee-for-service basis.
AMCs provide the professional staff, administrative
support, office space, technology, and equipment an
association needs to operate efficiently.
An association management company typically
manages several associations from one company
location, providing a wide range of benefits including
shared technology systems, access to expert
specialized staff, and shared purchasing power.
Q&A
KAM&C Corporation
(Korea Association Management & Consulting)
• Glynn Cho, CAE
CEO & President
• Email : glynncho@hotmail.com
glynncho52@gmail.com
• Office : 82 2 566 8185
• Mobile : 82 -10-3725-8185
• Address : Kyeongin Bldg. 501,
38, 114gil, Gangnam-gu, Seoul,
Korea 135-881