Social Media Marketing, Ecommerce
and the
Opportunities for Women in Africa
Rose Maghas
Africa Women Linkages Forum
• Search yourself
2
Africa – the Statistics
•In the last 10 years, the number of
Internet users in Africa increased
– 9 X faster than in Europe
– 20 X faster than in North America.
•Over 250 million people living in Africa
regularly use the Internet,
– with an anticipated 20 million new users
online every year.
4
Africa Growth Rate
WORLD INTERNET USAGE AND POPULATION STATISTICS
December 31, 2013
P opula tion
Inte rne t
Use rs
Inte rne t Use rs
( 2 0 14 Est. )
De c . 3 1,
2000
La te st Da ta
World Re gions
Africa
Asia
Europe
Middle East
North America
Latin America /
Caribbean
Oceania / Australia
WORLD TOTAL
5
P e ne tra tio
n
(%
P opula tio
n)
G rowth
20002 0 14
1,125,721,038
4,514,400
2 4 0 , 14 6 , 4 8 2
21.30%
5219.60%
3,996,408,007
114,304,000
1, 2 6 5 , 14 3 , 7 0 2
31.70%
1006.80%
825,802,657
105,096,093
5 6 6 , 2 6 1, 3 17
68.60%
438.80%
231,062,860
3,284,800
10 3 , 8 2 9 , 6 14
44.90%
3060.90%
353,860,227
108,096,800
300,287,577
84.90%
177.80%
612,279,181
18,068,919
3 0 2 , 0 0 6 , 0 16
49.30%
1571.40%
36,724,649
7,620,480
24,804,226
67.50%
225.50%
7 , 18 1, 8 5 8 , 6 19
360,985,492
2,802,478,934
39.00%
676.30%
Where is Africa online
• There are more Wikipedia articles written about
Antarctica than all of the 54 countries in Africa.
• In terms of information, Africa remains the least
visible continent on the Internet.
6
Online Reputation Management
• 1. Search yourself
• 2. Buy your domain name.
• 3. Put all your content in one place.
• 4. Join social networks
• 5. Optimize your presence on these sites.
• 6. Keep private things private, while assuming
nothing is truly private.
7
Successful E-commerce Strategies
•Know your metrics
–Traffic
–Conversions
–Visitor behaviour
•Customize the experience
–First time users, geographical location
–Invest in mobile
–Slow Costs Money
–Design a service you’d want to use yourself
8
Successful E-commerce Strategies
• Remove barriers to ordering - Strip down the
cart
–Clear terms and conditions
–Refund policy & warranty
–Prominent phone number
–Show all costs early (shipping, tax, etc)
• Build Trust / Provide social proof
–Utilize social media – but don’t rely on it exclusively
• Customers knows best – feedback is crucial
–Survey real customers
9
Successful E-commerce Strategies
•Strategically follow up & Incentivize
Customers
•Be Ever-Evolving – Test. Test. Test
–Google testing tools
•Worry about security and take
measures
–SSL Certificates
–Users & passwords
–Financial & customer information
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What can you do online
•Sell
•Provide information
•Recruit employees, suppliers,
investors
•Automate your processes
•Knowledge & Document share
•Build an audience – Social media
•Manage your reputation
•Provide Customer care
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About GBC
Website Design & Maintenance
Website Maintenance
Intranets and Extranets
Management Information Systems (MIS) – Web M&E,
Reporting tools
Web Hosting
Domain Registration
Search Engine Optimization
Online content development
E-Commerce
Online Marketing
Email Marketing
Social Media Marketing
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Some of our Clients