3CX-Company
• Founded in 2005
– (Also founded GFI and successful sale)
• Partners:
– MS gold partner,
– Gateways: AudioCodes, Patton and VegaStream,
– Telephones: Aastra, SNOM, Linksys, Cisco,
Polycom and grandStream
• Runs on XP (use as few MS components as
possible)
3CX Basic Features
• Windows based
– Businesses are running Windows not Linux
– MS Server 2003
– 1000 downloads per day
• VoIP Client installs on all windows PCs
• Outlook integration
• Web API for CRM apps and other contact mgt
tools
• Languages:
– English, Italian, French, Turkish
• SIP
3CX Basic Features continued
• User can set location
– At office or mobile
• 32 conference participants in Version 6 (not yet
released) but limited to number of licenses sold
• Can act as a fax server
– They are received as PDFs
• Rapid installation of phones
• Enter MAC address on server and when plugged in the
phone self configures
• Trunk groups and rules make gateway installation easy
• Wizard-based gateway installation
3CX Basic Features continued
• 3CX to 3CX bridge
• NAT traversal using
– Tunnel using TCP
– Outbound proxy is Codec agnostic and can also
support open phones
3CX-Products
•
Free 8-User IPBX
– NO park, pickup, dial-by-name, message waiting, call queuing, no BLF, no email/chat, no
exchange 2007, no salesforce, no fax, no bridge (remote offices), call recording, TAPI, G.729
•
Small Business (8 calls ) – 375 Euros
– Support = 125 Euros
– Upgrade insurance = 99 Euros
•
Pro Edition (16 calls) – 795 Euros
– Support = 125 Euros
– Upgrade insurance = 150 Euros
•
Enterprise Edition (32 calls) – 1150 Euros
– Support = 150 Euros
– Upgrade insurance = 200 Euros
•
Enterprise (64 calls) – 2300 Euros
– Support = 300 Euros
– Upgrade insurance = 400 Euros
•
Enterprise (128 calls) – 4600 Euros
– Support = 600 Euros
– Upgrade insurance = 800 Euros
Go to Market Strategy
• Sweet Spot is the 25-250 users
• Work with GW distributors
– They understand the technology
– Many of the problems relate to GWs
• ITSPs
– Because it’s free it is an attactive proposition to the
VoIP provider community
• Cisco Engineers
– They seem to like the system but there is currently no
plan to partner with Cisco
3CX-Launch Schedule
• Product Readiness Approval
– Sales, Support, Marketing
• Beta Test/Validation
• emailing
• Candidate Launch date
3CX License
• You get the free version
• You go to the web site and download the
upgrade
– Distributor receives his cut
– License key is enterred using the Activate 3CX
Phone system option
3CX Partners
• You log in as a partner and you get access to
– Brochures, logos
– Presentations
– Newsletter
– Technical Manuel
– Leads can be forwarded to resellers
– We are encouraged to manage reseller
agreements
– 3CX not for resale license key
3CX-Supportability
• Resellers get free pre-sales support
• Create a support account for each reseller
• Post Sales support should be purchased
– This can be done for first call
– Enables 3CX to carry out remote management
• Over time Sintel will provide front line support to
its reseller base
• Forum: Open and can be moderated by partners
(Sintel could moderate the French/Italian sites)
• WIKI
3CX-Contacts
• Sales
– Chris Martin - Director of Sales
• Support
– Login to partner site
3CX-Application Notes
• How to install VegaStream from 3CX
– Status: Interop works for make a call, take a call
but they are blocked on Fax.
– The current plan is to deliver Vega interop on July
1st
3CX - Competitive
• Asterisk: requires more IT knowledge than most small
companies have
• Other Windows PBXs
– OCS or Call Manager are too expensive to paly in the 3CX
target market
– Voiceway + 3CX + Patton
• They’ve had the product for 6 to 9 months but have not made
much progress – no references for example
–
–
–
–
Voiceway + Vertical Comdial
Voiceway + Vertical TeleVantage
Voiceway + Vertical InstantOffice
Voiceway + Vertical Zultys
• Small Office PBX systems like
– Panasonic, Aastra Nexspan, AVAYA IP Office
Marketing Plan
• 3CX have indicated that they do not require a
large marketing plan document:
– Just a few bullet items will do fine
Product Release Plan – Milestone checklist
•
•
•
All: Sales/Product Training
Management Team: Review and approve Product plan
Product Management: Margin Table
–
•
Product Management: Clarify language support
–
–
–
–
–
–
•
Interop VegaStream, Interop MediaPack
Support: Install System
–
–
–
–
–
–
•
•
•
•
•
Documentation
Installation Wizard
Management Interface
3Cx Client
AutoAttendant
Outlook client
Pre-Sales: Install System
–
•
Provide price schedule showing what resellers pay us and what margin each sales rep is compensated
Show call trace/Log,
Huntgroups
Trunkgroups
AutoAttendant
Show Statistics
TAPI/Outlook integration
Product Management: Obtain Version 6 feature list
Sales and Product Management: Determine target customers
Product Management: submit marketing plan
Sales: Finalise Sales Pitch
Management Team: Review and approve product launch
Product Release Plan - Dates
•
•
•
•
•
•
Training: 3 and 5 Juin
Finalize target customers 6 Juin
Update Web site 6 juin
Sales Presentation in French 9 Juin
Emailing to Partners – 9 Juin
Readiness Review – 16 Juin
– Pre sales and Post Sales support
– VegaStream application note in French
• Product Launch – 1 July