“The Future of Road Safety : Creating Safer Drivers and Safer Roads”
20 June 2012
Case Study Sheffield – Using Innovation to Cut
Casualties and Collisions
John Bann
Head of Transport, Traffic and Parking Services
Sheffield City Council
For more information about issues raised and this presentation go to www.Sheffield.gov.uk/futureroadsafety
City of Sheffield Context
- 4th largest City in UK : 555,000
- Part of South Yorkshire Metropolitan County (1.3m)
- Most affluent and most deprived wards in UK
- Only major City with national park in its boundary
NEWCASTLE
SHEFFIELD
M1
LONDON
Innovation in Road Safety in Sheffield
-
Part of national Urban Road Safety Project 1983 - 87
-
First 20 mph zone in UK – January 1991
-
Site trials for various road hump designs – DfT/TRRL
-
Council run off road driver training centre – “In Car Safety Centre”
-
Strong team of 14 RSOs working in schools etc
-
Kerbcraft pioneer
Gold – Main roads
Silver – Secondary roads
Bronze – Local roads
-
Speed management plan
-
Child Safety Zones – areas of deprivation
New tool kit
Impact of Innovation
SCC - Casualties Back to 1979
700700
600600
Total number of casualties in year
500500
400400
300300
200200
100100
0
0
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
00
01
02
03
04
05
06
07
08
09
10
11
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
00
01
02
03
04
05
06
07
08
09
10
11
- Falling serious accident rate in 1980s and early 90s
- 20 mph / Child Safety Zones ( Child casualties
56%, speed
30%)
- Flat-lined mid 90s - mid 2000 (budget / staff cuts; end of cheap bus fares)
- Not on track to hit 2010 target for all/child casualties (1994/98 baseline)
2004 – Year of Challenge
- DfT Visit – criticism of SY LTP1 performance / delivery esp.
road safety:
- Consultant report on road safety
- not hitting targets
-lack of sub regional working
- governance not clear
- police not fully engaged
- ETP work not co-ordinated
- reduced RS resource level (1 RSO in Sheffield)
- SCC Chief Executive challenged the service
- wanted intelligence led approach
- Local Public Service Agreement (LPSA2) with Government
- 19% reduction in KSIs 2003 - 2005
The Response – Sheffield City Council (1)
Cabinet approved
Sheffield 10 Point Plan to reduce casualties 2006
Data led approach, prioritised to groups involved in most accidents
- Later refined for S.Y. Partnership
- Adults:
- Children:
– Speeding drivers
- Young drivers
- Driving at Work
- Driving to/for Work
- Adult pedestrians
- Powered 2 wheelers > 125cc
- Motor cyclists
- Powered 2 wheelers < 125cc
- Young drivers and passengers
- Adult cyclists
- Looked but failed to see
- Child cyclists
– Young child pedestrians
- Car passengers
- Walking to/from school
- Young adult pedestrians
- Secondary school age pedestrians
- Primary school age pedestrians
- Cyclists
- Pre-school age
The Response – Sheffield City Council (2)
-
Restructure of RS team - recruitment of a new ETP group
- Education Dept funding
-
Expanded child pedestrian and cycling training / introduced adult cycle
training
-
Greater partnership working across South Yorkshire
- SCC advising/assisting colleagues in other Districts.
-
Fact finding visit to TRL January 2009 – Psychology of driving
-
Reviewed our Traffic Calming tool box with Mott McDonald to include
innovatory measures
The Response – Sheffield City Council (3)
Report to Cabinet June 2009 – Innovative Traffic Calming
“The true innovation will be through the psychology of driving, in order
to change behaviour and attitude”
-
-
less physical calming measures – political/driver reaction – cost
DIY street experiment with Sustrans
SIDS – local choice / rotation
Billy Bollards
Sign only 20 mph zones – community led
- Visit to Portsmouth
Removal of road markings
Snow Wardens (1)
-
Sheffield – Pennine Peak District on 7 hills
-
Council grits/ploughs main traffic/bus routes
- 59% of road network
-
2000 grit bins cover rest of network
- residents self service
-
In addition 100 snow warden volunteers since 2010
Snow Wardens (2)
- 1 tonne bag of salt received prior to
snowfall
- all trained, issued with PPE and tools
- covered by Council insurance
- no personal legal liability
- Community spirit – “Big Society”
- access to local shops/facilities
- local safety problems
- assistance getting onto main roads
- every little helps!
The Response – South Yorkshire Partnership (1)
Sorted out SY Safety Camera Partnership 2004 – 2006
Set up SY Casualty Reduction Partnership 2006
- chaired by SY Police – Assistant Chief Constable
- involved 4 LAs; Fire & Rescue; Ambulance; Primary Care Trusts; HA;
Peak Park; Sheffield University (research support)
- developed governance based and Police command structure - series
of groups
- Gold – strategy
- Silver – tactical
- Bronze – implementation
- Agreed SY Road safety Improvement Plan
- Joint programmes, sharing resources not duplicating effort
The Response – South Yorkshire Partnership (2)
Primary focus – casualty reduction
Data led analysis – dedicated Research & Analysis Officer – funded by
Police
Engineering - Worst First £1m spend (LTP)
Enforcement - speed/drink drive/belts
- ANPR : stolen/untaxed/uninsured vehicles
Education
- Camera Partnership Comms Officer, working across
all RS areas
- linking in with National campaigns ~
The Response – South Yorkshire Partnership (3)
Focus on public health and community safety
-
One message approach for all parties
Lifewise Centre (Year 6)
- Crucial crew – scenario based
learning
-
Drive for Life/Learn Safe Drive Safe/
Theatre in Education
- Teenagers/young adults
The Response – South Yorkshire Partnership (4)
Joint Funding – Partnership bidding
-
Partner Revenue Budgets
-
S Y Local Transport Plan
-
Local Sustainable Transport Fund bid
-
Speed Awareness/Drive Improvement Courses
-
Sponsorship
The Results
KSI Casualties in Sheffield compared with National
Targets
Child KSI Casualties in Sheffield compared with National
Targets
400
70
350
60
300
50
Casualties
Casualties
250
200
150
All KSI
40
30
All KSI Target
Child KSI
20
100
Child KSI Target
10
50
0
0
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
1
2
3
4
5
6
7
8
9
Year
Year
2010 Govt target %
SY %
KSI
- 40
- 40.3
Child KSI
- 50
- 60
Slights
- 10
- 30
Sheffield LPSA2 target bettered by 14
KSI casualties
No child fatalities since 2007
10
The Future (1)
Centralised data collection – accidents and traffic – LAs / Police
CRASH project roll out – more accurate electronic data capture by Police
– Accident profiling based on Police National Crime Model
- victim / perpetrator / location / time
Collection-analysis-causation identification-likelihood predictiontarget action
– Predictive Analysis Project (PAP) sponsored by DfT – in depth
analysis of links between crime and the likelihood of being involved in
collisions.
– University of Sheffield reviewing local hospital admissions data for
road casualties
The Future (2)
•
Funding and Governance Challenge
–
–
–
–
•
General budget reductions, staff reductions
Speed awareness / driver improvement courses
LSTF
City Region Transport Authority?
Highways Maintenance PFI – Safety Benefits
– Improved road surfaces
– Lighting transformed
– Lines / signs ~
The Future (3)
•
Keep delivering ‘One Message’ approach – driven by newly appointed SY
Safer Roads Education Manager. Supported by four Road Safety Officers
operating Countywide.
•
Local Police Inspectors engaging with schools to reduce speeds and
improve safety in their areas. Work with PCSOs, investment in speed radar
guns.
•
Develop campaign to improve driving safety whilst at work (LSTF
supported)
•
Citywide roll out 20mph speed limit areas. One per each of the 7
Community Assemblies incorporating ‘hearts and minds’ Campaign.
Developing the message with Core Cities.
•
Develop further psychological initiatives
For more information www.Sheffield.gov.uk/futureroadsafety
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