Sustainable Tourism
through
Corporate Social Responsibility
Glen Champion CHA
Green Aruba, Oct. 24, 2014
Glen Champion
Vice President, Bern Hotels & Resorts
*****
Vice President, The Panama Hotel Association
*****
Chairman People 1st UK-Panama
Hospitality & Tourism Sector Skills Council
Bern Hotels & Resorts Panama (part of Empresas Bern)
Designs, builds, owns & operates all products
Maintaining five franchise agreements with IHG hotels and three with Starwood Hotels
GDP growth (annual %) in Panama
Sustainability
Increase/maintain value of
destination through integration of
social, economic and
environmental responsibilities
Sustainability policy
Bern Hotels & Resorts defines sustainability as a
long term strategic focus towards integrating
our social, economic and natural environment
responsibilties using as a reference point good
relations with our interest groups and the
United Nations Global Compact.
Sustainability
Increase/maintain value of
destination through integration of
social economic and
environmental responsibilities
Is Sustainable Tourism achievable?
Tourism will never be completely sustainable as every
industry has impacts, but it can work towards becoming
more sustainable.
Example - Corporate Responsibility
Critical Areas Of Focus
Water
Energy
Indoor Environmental Quality (IEQ)
Waste
Emissions
Supply Chain
At Starwood, Global Citizenship provides our guests, customers,
communities, owners, and associates a better way to experience the world.
We enlist our global network of hotels, our world-renowned brands, and our
dedicated associates in implementing our Global Citizenship initiatives to
ensure our environmental and social standards are consistently upheld. We
recognize that the most effective initiatives are those that are economically
viable, exceed our guests’ expectations and make our associates feel proud
to work for Starwood.
"At Starwood, we believe sustainable, responsible behavior is a priority—it
benefits our business as well as society. And we act on that belief."
— Frits van Paasschen, Chief Executive Officer and President
Example - Corporate Responsibility
Sustainable Communities. Better Lives. Corporate Responsibility is central to
the way we do business and is a key part of our Responsible Business
practices. We treat it as a strategic business issue, believing Corporate
Responsibility only makes sense if it aligns to our vision of becoming one
of the world's great companies by creating Great Hotels Guests Love. It's
about how IHG and our hotels act in our local communities and how we
manage our environmental impact.
Corporate Social Responsibility 3 Environments
The workplace, the community and the natural environment .
Corporate Social Responsibility 3 Environments
The workplace, the community and the natural environment .
WorkPlace/Workforce Environment
Provide Leadership that maintains a
strong workforce strategy through
education, guided recruitment,
associate management, training and
career development , motivation and
inclusion
.
A few examples of CSR providing Educational Leadership
3 private schools K to 12 in operation in
Panama with over 1200 students
Fully bilingual Spanish/English
instruction
Assisting neighbouring public schools
to raise the bar
Modern facilities and guided
instruction
Music, arts, science , technology
Educational Leadership
The Panama International Hotel School is Central America’s leading hotel
school for hospitality and Culinary Arts education. We provide handson
internationally recognised certificates and associate degree courses as
well as degree pathways that are highly respected within the global hotel
and Restaurant Industry.
Associate degree in Hotel and Restaurant Business Management
Associate Degree in Culinary Arts & Food and Beverage Management
Work/study programs 2 days of study 4 days of work
Executive and line level short training programs
Educational Leadership
Project Bartender
Project Bartender prepares individuals to enter
careers in bartending or related fields with the skills
and knowledge needed to responsibly serve
customers and provide excellent experiences.
Project Bartender was a natural and seamless fit for
DIAGEO. It aims to engage customers and identifies
employment opportunities with our stakeholders and
on-trade partners. The program currently operates in
Jamaica, Brazil, Uruguay, Chile, Peru, Colombia, the
Dominican Republic, Panama, Puerto Rico, the USVI
and El Salvador
Educational Leadership
Key IHG Academy achievements in 2013
Expanded IHG Academy to 301 programmes – an increase of 144 during the 2013 year,
across 50 countries
Helped over 6,000 participants build hospitality skills and improve their employment
prospects in 2013 alone
Corporate Social Responsibility 3 Environments
The workplace, the community and the natural environment .
Community Environment
Provide leadership that promotes values
towards the ¨common good¨ to protect and
develop the cultural and geographical
heritage of the destination
History & Heritage Portobelo video 1 minute
http://www.youtube.com/watch?feature=play
er_detailpage&v=6Wn_3AKttww
Example of Community Leadership
Portobelo Bay Foundation was developed by local business leaders
Providing community support and leadership through:
An artist-run workshop/gallery of Congo art.
A School of Rhythm, Dance & Music
A carpentry training and project workshop
Programs to build leadership skills in the community
The intention is a healthy approach to the destination with all these
activities benefiting each other. And the end result is improved quality of
life in the destination.
Example of Community Leadership
Fundacion Calicanto’s main mission is to preserve the cultural and
architectural heritage of Casco Viejo. Calicanto played a huge role in
achieving Casco’s UNESCO title in 1998. In addition to helping preserve and
restore Casco Viejo Calicanto aims to empower neighborhood residents. The
do so though a program, “Foundation Cycle”, where they provide aide for
personal development and preparation for vocational programs. Calicanto
also runs CAPTA (Capacitacion para el Trabajo) a program
centered around training local women to enter the hotel and
tourism industry in alliance with The Panama International
Hotel School.
Sustainable Tourism through Corporate Social Responsibility
Strategic Map – a balanced scorecard perspective
Leadership Needed – Public/Private Sectors
the CSR Environments
Workplace/workforce
Community
Natural
Come together
Example of Community Leadership
Have alliances and assisted in programs with
Smithsonian Tropical Research Institute
Earthtrain
Jane Goodall´s Roots & Shoots program
Example of Community Leadership
Gamboa Rainforest Resort and Gamboa Tours work closely in developing
and supporting quality experiences with the neighbouring Embera
indigenous tribe providing valuable tourist revenue to the community
and helping them to showcase and preserve their cultural heritage
Indigenous Heritage Video
http://www.youtube.com/watch?feature=player_detailpage&
v=WMDpThw-7dA
Showcasing the biodiversity of the Rainforest
Showcasing the biodiversity
of the Rainforest
Corporate Social Responsibility 3 Environments
The workplace, the community and the natural environment .
Natural Environment
Provide leadership in
resource management and
usage, consumption of
energy and expendables
towards minimizing
impact
The Three Rs
Reduce, Reuse & Recycle
Key element being REDUCE
Environmental Leadership
Environmental Leadership
Punta Bruja Bio-reserve
85 hectares of protected rainforest
Playa Bonita hotel provides stewardship
Under a public/private alliance
Corporate Social Responsibility as a driver of Sustainable Tourism
Change being the constant
Map out the strategy to manage and lead change
Set Indicators to measure performance
Set new goals