Commercial awareness – the interviewers perspective KATE WIGGLESWORTH – REGIONAL TRAINING AND RECRUITMENT MANAGER ENTERPRISE RENT A CAR Enterprise Rent A Car Largest car rental company 1,000,000 cars in fleet 5 countries USPS Family owned 1000 graduates a year 40 application per hire Impact your interview process Icebreaker Turn to the person next to you and identify a company you want to work for Why? What have you done so far to get there? 5 minutes- we will come back to this What is it? “An interest in business and an understanding of the wider environment in which an organisation operates” Customers Competitors Suppliers Market Economy What understanding does it include? Customer service Culture Efficiency Environmental impact CSR Community Development programme Company and personal growth What will understanding it demonstrate? Commitment Knowledge Depth of answers Competency based examples 2 way interview Engaging the interviewer You are the right person How can I get commercial awareness? Vacation work Placements – unpaid? Team work Achievements Extra curricular activities Research Media! Work place visits Points to consider What do you know about the company? Why their sector? What do they do? What challenges? What opportunities? What career path? Why them? Why you? Planning your responses Transferable skills Leadership examples Communication challenges Sales scenarios Customer service examples Change management Flexibility Work ethic Community If you were in charge…….. Success Stories Action points Research the website – not just the advert Visit a location if you can Shop the competition Network with employees Follow up with people met at careers fairs Try the service Identify what you want – and go for it Sell yourself – no one else will Follow up Turn to the person next to you again What have you learnt? What is your action plan for that company now? Take 5 minutes – ensure you leave with something of use! At Enterprise We see thousands of applications a year We need people to stand out Knowing some numbers off the first page of the website is not enough In summary When asked recently about a hiring decision in a pool of qualified, equally skilled people “Quite simply – this candidate had spent a day shadowing a senior manager- his knowledge of the company and how it works was far better than the other candidates” “A candidate turned up – they knew about me, my family, my career – great candidate, almost stalker!” Thank you – any questions?