JoAnne Buth, President
INVESTING TO INCREASE
SUSTAINABLE PRODUCTION
15000
18000
16000
13000
14000
11000
10000
7000
8000
6000
5000
4000
3000
Production (MT)
Area (acres)
2009
2007
2005
2003
2001
1999
1997
1995
0
1993
1000
2000
Acres
9000
1991
Tonnes ('000s)
12000
INVESTING TO INCREASE
SUSTAINABLE PRODUCTION
ROI IN 2009
•
15.8 million acres of canola harvested
•
11.825 million tonnes of production
•
34.6 bushels per acre average
•
82:18 classic to designer oil ratio
INVESTING TO INCREASE
SUSTAINABLE PRODUCTION
INDUSTRY INVESTING IN OUR FUTURE
• Bayer’s new state of the art research lab and
greenhouse close to Saskatoon brings the
company’s canola breeding program together in one
facility
• Cargill opens a field research centre near Aberdeen,
Saskatchewan to house canola hybrid research and
development
• Monsanto breaks ground in Winnipeg on a new
research laboratory for Canada
INVESTING IN YIELD
AND HYBRIDS
40
90
35
80
70
30
60
50
%
Bu/acre
25
20
40
15
30
10
20
5
10
0
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Canadian Average
% Hybrids
INVESTING TO INCREASE
SUSTAINABLE PRODUCTION
INDUSTRY INVESTING IN OUR FUTURE
• Pioneer Hi-Bred and Monsanto register new canola
varieties with club root resistance and Pioneer HiBred introduces sclerotinia tolerance.
• Oil content and yield increases in new varieties.
• CCC leads the industry to a “quality-based” variety
recommendation/registration system and a fast
track “interim registration” option.
INVESTING TO INCREASE
CONSUMPTION AND VALUE
ROI IN 2009
• Americans increased
consumption of canola oil by 13%
in 2009.
• 65% of U.S. food processors are
sticking with canola oil once they
try it – one of the highest retention
rates in the industry
• 7 out of 10 U.S. food processors
using canola say they are very or
extremely satisfied
INVESTING TO INCREASE
CONSUMPTION AND VALUE
CRUSH CAPACITY SURGES
LDM Foods,
Richardson,
Twin Rivers
9
8
Cargill
>
7
million t
6
5
4
3
2
1
0
2006
2007
2008
Year
2009
2010
INVESTING TO INCREASE
CONSUMPTION AND VALUE
NEW SPECIALTY OILS HEAD TO MARKET
>
Cargill Specialty Canola Oils announced canola
oil with 25% less saturated fat than conventional
canola oil.
>
Bayer CropScience and Dow AgroSciences
continue to develop new higher yielding high oleic
canola varieties.
>
Dow AgroSciences partnered with Martek
Bioscience Corporation to develop canola oil with
DHA omega-3.
INVESTING TO IMPROVE
MARKET ACCESS
INVESTING TO IMPROVE
MARKET ACCESS
$9 MILLION INVESTED IN KEEPING
CANOLA MARKETS OPEN
• AAFC approves Canola MAP: a
proactive global market access
plan and Rapid Response Plan to
deal with trade barriers
• Export Ready intensifies
• CCC takes a leadership role the
push for a Canadian and global
policy of low level presence of GM
events
INVESTING TO IMPROVE
MARKET ACCESS
European Union
• A 10-year investment in the European
market…. T45 is approved. Another step
toward the export of Canadian canola to the
European Union.
• The Council played a key role in working
through issues related to the
Canada/European Union trade agreement
currently under negotiation, especially on
biotechnology
INVESTING TO IMPROVE
MARKET ACCESS
China
• China closed its doors to Canadian canola on
November 15, 2009 due to blackleg concerns
• The CCC provided input and direction to the
Government of Canada and was the link
between the industry AAFC, CFIA, DFAIT and
the PMO
• The GOC negotiated a “transition” year with
limited access to Chinese crushers;
negotiations continue..
INVESTING TO
IMPROVE QUALITY
INVESTING TO
IMPROVE QUALITY
SUBHEAD
INVESTING TO
IMPROVE QUALITY
MEAL ENERGY
• Breeding, processing and enzymes studies show:
• Breeding for lower fibre levels increases energy
levels up to 10% in pigs and 14% in poultry
• Low temperature processing had no positive effect
on energy level
• The use of enzymes in poultry diets resulted in a
3% increase in energy
INVESTING TO IMPROVE
UNDERSTANDING
canolacouncil.org
Focus on Crop
Production
Canola Digest
Farmer focused, new
editorial
INVESTING TO IMPROVE
UNDERSTANDING
• Influencing governments at all levels
• Standing Committee presentations
• Canola Clipboard
• SaskCanola outreach event at the
Saskatchewan legislature
• Mexican oil promotion with Minister Ritz
• New relationship with the Market Access
Secretariat and stronger relationships with
the embassies of China, the U.S., Australia
and the European Union.
INVESTING TO INCREASE
RETURNS TO GROWERS
FARM CASH RECEIPTS
6000
$ (000')
5000
4000
3000
2000
1000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
Canola
Wheat
Linear (Canola)
Linear (Wheat)
JoAnne Buth, President
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Invested - Canola Council of Canada