Supply Chain Opportunities & Challenges
in transport technologies
Dave Wright, Coventry University
Introduction
Opportunities:
• Where they come from, rather than
specific technologies
Challenges:
• What they are and how we might
address them, rather than specific
technologies
Opportunities
• Will come from the continued growth in the
demand for transport
• World population growth:
2010:
2020:
2030:
6,800,000,000
7,600,000,000
8,260,000,000
During this period EU population remains fairly static
Opportunities
• With population growth and economic
growth comes growth in the demand for
personal mobility.
Vehicles per 1000 head of population
1998
2008
Growth
2013
USA
780
842
8%
797
W Europe
507
593
17%
E Europe
157
300
91%
China
9
36
400%
85
India
7.6
13.2
74%
18
Opportunities
• Huge growth itself generates other
opportunities, for example:
– Congestion and Capacity
– Multi-Modal Systems
– Business Models
• Making and end to end journey as easy as buying
a take-away pizza
Opportunities
• KPMG Global Survey results quote:
“72% of respondents see ‘Mobility As A
Service’ as an alternative to car
ownership”
Opportunities
• Technologies such as:
– RFID
– GPS
– Cloud computing
– Proximity Detection
– Communications; V2V, V2I
– Control Systems
– Smart Ticketing
– Statistically-based predictive modelling
Challenges
• If there are so many opportunities, what
aren’t we falling over each other flooded
with new and exciting product and
service innovations?
• Because the challenges are, well …
• Challenging!
Challenges
• Generic issues, affecting transport
technologies just as much as anything
else;
–
–
–
–
–
Access to Finance
Access to Market
Innovation
IP Ownership
Time
• And, by the way, just where is the supply
chain?
Innovation
• 3000 ideas generate 100 projects, which in
turn generate 2 product launches, of which 1
is successful
• 1 of 3 launched products fail despite research
and planning
• 1 of 4 products that enter development make
it to market
• 46% of all resource allocated to new
products is spent on failed products
Stevens, GA and Burnley, J. “3000 Raw Ideas = 1 Commercial Success
Access to market …?
IP Ownership
Tenacity
Tenacity
Innovation
• But, even the best sometimes get it
wrong…
Personal Mobility
If it ain’t broke….
The beta product?
Catching on, or Egg freckles?
Killed by the ‘killer feature’
Time is precious..?
• Most SMEs would rather give you Five
Euros than Five Minutes
What to do?
•
•
•
•
•
Persevere
Encourage
Engage
Collaborate
Support
– Horizon 2020 earmarks Euro 619 million
specifically for innovation in SMEs
OPTIMISM
Thank you for your attention
Dave Wright
Coventry University / Coventry University Enterprises Ltd
d.wright@coventry.ac.uk