gcom343 | design
principles
balance
contrast
emphasis
repetition
rhythm
unity
gcom343 | design
balance | contrast | emphasis | repetition | rhythm | unity
An equal distribution of visual weight; symmetrical (even distribution of
identical or similar elements on either side of an imaginary vertical axis)
or asymmetrical (dissimilar or unequal visual elements of equal weights
arranged to achieve a harmonious balance).
gcom343 | design
balance | contrast | emphasis | repetition | rhythm | unity
Visual elements on a page look distinctly different from one another.
Used to add visual interest, tension, to a layout.
gcom343 | design
balance | contrast | emphasis | repetition | rhythm | unity
The most important element of the page should be most prominent,
the second most important element should be second to the most
important, and so on.
gcom343 | design
balance | contrast | emphasis | repetition | rhythm | unity
Repeating lines, images, colors, textures, and other visual elements
within a layout helps establish a unified, cohesive design.
gcom343 | design
balance | contrast | emphasis | repetition | rhythm | unity
A pattern created by repeating or varying elements, with consideration
to the space between them, and by establishing a sense of movement
from one element to the other.
gcom343 | design
balance | contrast | emphasis | repetition | rhythm | unity
Unity is achieved when all elements look like they belong together.