EXTREME
GOLF TOURNAMENTS
Take Your Event to the Next Level
Presented by
PHIL IMMORDINO
Golf Tournaments
Not for Everyone
A lot of work
1 million events annually
$5,000 average raised per event
You must know Golfers
You must have a Committee
Hole #1
Define Your Purpose
You must have a clear goal
Have a Clear Purpose
Fundraising
Entertaining
Exposure
Networking
Competition
Know how much you ant to make
Have a good cause
Hole #2
Staffing Your Event
Volunteers are the Key to Success
Recruit the Right People
Maximize their Efforts
Work with other Groups
Maximizing Volunteer Efforts
Empower Your Committee
Train Them Properly
Give Them Ownership
Hold Them Accountable
Reward Them
Committee Assignments
Give Everyone Responsibility
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Honorary Chairman
Tournament Chairman
Sponsor Chair
Golfer Chair
Logistics Chair
Gift & Prize Chair
PR & Marketing Chair
Auction Chair
Hole #3
Choose The Right Format
Formats can make or break your event!
Formats increase participation
Formats increase income
Handicapping
Hole #4
Find the Right Golf Course
Golfers play because of the Golf Course
Give Golfers what they want
Unique
Good Condition
Service
Food
Value
Get the best deal
Hole #5
Selling Sponsors
Sponsors are your profit!
Sponsors want more business
They need a return on investment
Turn your event into marketing tool
Must have a relationship
Hole #6
Promoting Your Golf Event
Don’t be all things to all people!
Target market
Show Quality
Networking
Hole #7
Recruiting Golfers
Fill your field!
What do golfers want?
Great course, food & merchandise
Value
Friends asking Friends
Rule 9 x 4 x 4
Hole #8 & 9
Games and Contests
Everyone is a Winner!
More fun and excitement
Builds memories
Generates more money
Packaging
Hole #10 & 11
Gifts and Prizes
Keeps Them Coming Back!
Marketing tools
Great first impression
Most Important – Tee Gifts
Sponsors Cover the Cost
Hole #12
Signs and Banners
Make your event look BIG!
Shows quality event
Makes sponsors happy
Builds future Sponsors
Hole #13
Photos and Videos
Make unforgettable memories!
Marketing tool
Sponsorship opportunity
Reminds them of the event/sponsor
Hole #14
Auctions
Do Them Right for Big Returns!
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Separate Committee
Big Items
Offer Experiences
Promote in Advance
Hole #15
Awards Ceremony
Don’t stop now!
Last impression
Have a party
Make more money
Hole #16
Time Line
Give Your Committee Plenty of Time
6 Months
1 Year in Advance
Sign up Deadline
Hole # 17
Budget & Insurance
Watch it Carefully
Income
Expenses
No Free Lunch
Insurance
Hole #18
Wrap Up and Follow Up
Building for the future!
Evaluate every aspect
Survey the Golfers
Sell next year now
Conclusion
Clear Purpose and Objectives
Recruit the Right Team
Choose the Right Format
Great Golf Course
Sell Big Sponsors
Fill your field with Golfers
Think Big
GTAA
Serving the Golf Tournament Industry
Free Membership
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Certification Program
Educational Materials
Local Consultants