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T HE L EAD
Lead: The first paragraph in the news story.
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What is the function of “lead”?

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E SSENTIAL FACTS IN LEAD :

Who
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What
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When
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Where
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Why/ how

T YPES OF L EAD
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D IRECT L EAD
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WASHINGTON – The House of
Representatives voted today to impeach
President Clinton
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Impeach: to make a formal statement saying that a public official is guilty of a serious offence in connection with their job, especially in the US
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The governor was impeached for wrongful use of state money.

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BAGHDAD – A gunman
Sunday shot and killed a soldier who was guarding
Baghdad University in the city’s center, military officials said

W ORDS & E XPRESSIONS
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Press:
 to try hard to persuade someone to do something [+ object + to infinitive]
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The committee pressed him to reveal more information.
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He's pressing me for an answer.

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Concession:
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.
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He stated firmly that no concessions will be made to the strikers

I SRAELIS AND P ALESTINIANS P RESSED TO
C OMPROMISE IN M IDEAST T ALKS
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By Steven R. Weisman
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Secretary of State Colin L. Powell joins with top European, Arab and United
Nations diplomats to press for concession s in peace talks between Israel and Palestinians even as violence in Gaza
Strip leaves four Palestinians dead.
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W ORDS & E XPRESSIONS
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Tame:
 to control something dangerous or powerful.
 to make a wild animal tame
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He'll need to tame his temper if he wants to succeed.

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Pledge:
 to make a serious or formal promise to give or do something
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We are asking people to pledge their support for our campaign.
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[+ to infinitive] Both sides have pledged to end the fighting.

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Turbulent:
 involving a lot of sudden changes, arguments or violence
 a turbulent marriage
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This has been a turbulent week for the government.

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Turmoil:
 a state of confusion, uncertainty or disorder
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The whole region is in turmoil.
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The country is in a state of political turmoil.

F EATURES OF D IRECT L EAD
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Tells directly the heart of the events
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Always has the time element
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Tells a source of the information
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The place of the action is usually included

D ELAYED L EAD
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Washington --- New York
Democrat Charles Rangel rose
Saturday to utter one of the rare sentences on which both sides of the
House of Representatives could agree:”Mr. Speaker, the whole world is watching.”

S TILL N EW Y ORK , IN P AIN AND G LORY
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By N. R. Kleinfield
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Nothing has been forgotten. That could never be. But things go on, start anew, revert to some mean. Even on the E train downtown, where the stations still advise, “To
World Trade Center all times,” and the conductors intone, “E train to World Trade.”
One year after it faced its own mortality, New
York, in its daily curiosities and unexpungeable flavor, is still New York. For some time, no one knew if that could happen.

F EATURES OF D ELAYED L EAD
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Create hints for attracting attention.
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Set a scene or evoke a mood with an incident or example

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T HE C HINA E FFECT
Malaysian jungle, sweat-stained

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中国效应
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在热气蒸腾的马来西亚丛林中，全身汗渍斑
斑的工人们正弯腰在织机前工作，他们要做
的是把铜线穿进电缆中，那些铜线十分烫手，
所以在穿之前必须先浸泡在水沟中。光线透
过被煤烟熏成了茶色的玻璃照射在工厂的地
板上，机器的摩擦声发出持续不断又震耳欲
聋的噪声。厂里没装空调。开办此家工厂的
PIE 产业集团总裁 Alvin Mui 解释说：“装
空调成本太高了。”

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YOON: When China's shoppers place their orders on Taobao,
Chin Yao Moon's merchants fill them at shops like this. Liu Jin has inventory of his own. But if he doesn't have what his customers want, someone else in this town will.

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YOON: Once his basket is full, he is off to start packing the evening shipments. The entire village is alive with vendors like Liu. Express trucks come and go seemingly nonstop into the wee hours. Thousands of parcels are stacked daily, emerging from underground warehouses.

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These basements have a mindboggling array of goods, everything from the practical to the strange.
The government keeps rents in these buildings low, so people like
Lin Saila can get started investing only in a room and a computer.
Today, she received over 3,000 orders.

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.
Liu has been to Beijing and
Shanghai, but now this farmer's son can stay closer to home.

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LIU [TRANSLATED]: "I make money," he says. "It gives me more freedom."

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LIU [TRANSLATED]: "Every day is this hectic," he says. "We'll be back at it tomorrow in the town the
Internet built.“
YOON: Eunice Yoon, CNN, Qingyanliu, China