Be a Game Changer: Carrying the
Election 2012 Momentum Forward
GOTV Results & Action Planning Workshop
#AAUW2013 @AAUWpolicy
Roadmap: Where We’re Going
1. GOTV celebration!
2. GOTV national recap
3. Virginia: a GOTV
example
4. Virginia: a GOTV
debrief
5. GOTV momentum:
creating an action plan
6. Practice!
Impact Grant States
IMV activities reported
No Reported IMV Activity
Our National Numbers
44 states reported activities
137 colleges & universities participated
91 coalition partners joined us
427 media hits in 40 states
283 voter registration events in 19 states
143 candidate forums in 33 states
27 issue forums in 11 states
94 debate watch parties in 27 states
89 phoning & canvassing events in 11 states
54,763 voter guides mailed
36,411 ballot initiative postcards mailed
13,726 voters registered in 22 states
AAUW GOTV Activities
Increase 2008 to 2012
Participating states
69%
Coalition partners
600%
Voter registration drives
Candidate forums
Issues forums
Debate watch parties
9,333%
297%
125%
9,300%
Women & the 2012 Election
Women:
53% of electorate
18-29 yr. olds:
19% of national turnout
20 female senators
78 female representatives
New Hampshire:
First all-female Congressional delegation,
governor, speaker
Hawaii, Massachusetts, & Wisconsin:
Elected their first female senators
Virginia & the 2012 Election
Voter registration drives
Voters registered
56
1,201
Colleges and universities worked with
11
Total GOTV events
69
Virginia & the 2012 Election
Best practices
 Colleges and universities
 Community colleges
 Voter registration
 Targeting millennials
Virginia & the 2012 Election
Lessons learned
 Personal stories
 More involvement
 Timing of activities
Strategy & Planning
What is Strategy?
Strategy is turning the
resources you have into
the power you need, to
win the change you
want
5 Strategic Questions
What’s your…
1.
2.
3.
4.
5.
Theory of Change?
Resources?
Measurable goal?
Timeline?
Tactics?
Theory of Change
POWER
It’s a relationship with others
What’s Our Theory of Change?
 What change do we want?
 Who has the resources to create
that change?
 What do they want?
 What do we have that they
want?
What resources do we have?
How can we use it to change
the balance of power?
Case Study: Montgomery Bus Boycott
Power Over
1954
Not using resources to shift the relationship of power
Power With
1955
Using resources to shift the relationship of power
Leadership Team
Theory of Change
What’s Our Theory of Change?
 What change do we want?
 Who has the resources to create
that change?
 What do they want?
 What do we have that they
want?
5 Strategic Questions
What’s your…
1.
2.
3.
4.
5.
Theory of Change?
Resources?
Measurable goal?
Timeline?
Tactics?
Create an Action Plan: Resources
5 Strategic Questions
What’s your…
1.
2.
3.
4.
5.
Theory of Change?
Resources?
Measurable goal?
Timeline?
Tactics?
Create an Action Plan: Measurable Goal
5 Strategic Questions
What’s your…
1.
2.
3.
4.
5.
Theory of Change?
Resources?
Measurable goal?
Timeline?
Tactics?
Create an Action Plan: Timeline
Start with dates you know and work from there.
December 15
March 1
January 9
April 18
April 8
May 27
5 Strategic Questions
What’s your…
1.
2.
3.
4.
5.
Theory of Change?
Resources?
Measurable goal?
Timeline?
Tactics?
Create an Action Plan: Tactics
Town Hall Meeting
Tele-Town Hall Meeting
Issue Forum
Lobby Day
In-District Meeting
Deliveries to Elected Officials
Rallies
Cocktails & Convos
Petitions and pledges
LTEs and op-eds
Tabling
House meetings
Call-in days
Resolutions and proclamations
Tweet chats and Twitter storms
5 Strategic Questions
What’s your…
1.
2.
3.
4.
5.
Theory of Change?
Resources?
Measurable goal?
Timeline?
Tactics?
Action Plan Exercise
Create an Action Plan: Resources
 StateTrack
 State Salsa
 Tactics how-tos
 Conference calls
 National staff
 Organizer pilot program