Unit 2: Credit and Debt

Examine the charts, graphics, and reading
excerpts in Chapter 6: Consumer Awareness.
o Make a list of questions you would like to have
answered as we go through the chapter.

WB: Before You Begin, pgs. 128-129
o Review the Learning Outcome objectives and Key
Terms
o Complete the “Before” column on the “Measure Your
Progress” chart

Journal:
1.
How does advertising affect your buying decisions?
Section 1

Video 1.1 (7 minutes): The Most Marketed-to
Culture in History

Journal:
1.
Why is it important for consumers to be aware of
marketing tactics?

Explain why our culture is so heavily marketed to.
o Our free market economy is driven by consumer
demand.
o Marketing is a strategy used by businesses to promote
consumer demand, thereby increasing their profits.

Summarize Dave’s message about having fun
with money.
o Dave says you’ve got to sacrifice and live like no one else
so that later, you can live like no one else!

Activity: Commercial Viewer

Video 1.2 (10 minutes): Four common marketing
tactics

Journal:
1. What are some of your favorite brands (soft
drinks, clothing, etc.)? Why do you like them?

What are some ways that companies compete for
your money?
o Personal selling, offer easy financing, repetition,
product positioning.

Besides marketing, what are some other factors
that influence your purchasing decisions?
o Peers
o Availability of money
o Parental influence
o Etc.

Activity:
o Marketing Madness (20 minutes)

Video 1.3 (10 minutes): Four common marketing
tactics

Journal:
1.
Describe one way advertising has played a role in
something you’ve purchased.

Activity:
o 0% for 24 months, Nothing Down (20 minutes)

Video 1.4 (9 minutes): Types of Product
Positioning

Journal:
1.
Have you ever bought something you thought would
make you happy, but in the end it didn’t?
Section 2

Video 2.1 (9 minutes): Significant Purchases

Journal:
1.
Can you think of anything in your home that was
bought but never or rarely used?

What constitutes a significant purchase?
o Normally, anything over $300, but may vary based on
one’s financial circumstances.

Give an example of immature spending behavior.

What’s the correct way to pay for large
purchases?
o Save up and pay cash!

Activity:
o The Cost of Cool (25 minutes)
o The Impact of Daily Decisions (25 minutes)
Section 3

Video 3.1 (14 minutes): Develop Power Over
Purchase

Journal:
1.
Explain why it is important to develop power over
purchase.

Why is it important to develop power over
purchase?
o Because it’s easy to spend more than you make.
o Regardless of how much money you make, if you have a
spending plan and power over purchase, you can win
with money.

When considering your buying motives, you
should be sure that you are not confusing
happiness with fun. Explain what Dave means by
this.
o You can buy fun (vacation or gifts), but you cannot buy
happiness. Contentment only comes from within.

Activity: Opportunity Cost (20 minutes)

Budget Builder – foundationsU.com/6

Take Action Challenge, pg. 139

Study Guide: Money in Review, pgs. 140-141

Complete the “After” column on the “Measure
Your Progress” chart, pg. 129.