Personal Branding
About Buzz12

Helping B2B companies and institutions
create and execute digital marketing
strategies since 2009.
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Partner Phyllis Neill 20+ years’ marketing
and management
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Partner David Sher, 35+ years’ Co-CEO
of AmSher
What is a personal brand anyhoo?
Creating and managing the
“image” by which others
perceive you online.
Very few doing well;
takes little effort to
“stand out” online.
Businesses are doing it
– why can’t individuals?
You DON’T need
to be a “computer
geek” to develop a
strong online
personal brand.
Why is an online
personal brand
important?
◦ It’s the first place people will look to form
opinions of you.
◦ Finding employment (1 out of every 5
employers used LinkedIn for recruiting; 53%
of those look for passive candidates).
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Research
Publicize
Summary
Have you Googled
yourself lately?
Research
Google yourself
List reasons it’s important to you
personally – will shape your efforts
 What makes you unique?
 Figure out your professional values
 Identify KEYWORDS that represent what
you want to do.
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Sample branding statements

My name is John Smith, a happily
employed and experienced project
manager. I am unique because of my ability
to interface well with non-technical
customers and also because of my
relentless attention to quality in
documenting procedures. I am here to
meet like-minded individuals in order to
broaden my network of fellow project
managers.
Sample branding statements

My name is Celeste Thompson, a 20-year
sales executive. I am unique because of
my ability to meet and exceed sales
quotas by being an "antisales“ person, and
also because of my goofy but very likeable
and earnest personality that gets me
noticed. I am here to find a new career in
sales management in the healthcare
industry.
Sample branding statements

My name is Joanne Filwith, an active, civicminded stay-at-home mom to 2 beautiful
boys. I am unique because I speak Spanish
and grew up in a multilingual family. I am
here to learn more about poverty issues
in Birmingham Alabama and to recruit
members for my action committee with
the Junior League.
Publicize your brand
Get headshot made first
Buy a web domain of your name (i.e.,
www.phyllisneill.com)
 Get engaged in social media: LinkedIn,
Facebook, Twitter, niche social sites.
 Start a blog
 Write an article
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Publicize your brand
Relationship marketing:
Educate and inform
Maintain your brand

Choose sites on which to engage:
◦ Utilize popular sites
◦ Utilize niche industry sites

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Establish goals for time spent
Establish a weekly schedule for
participating online
Linkedin tips
Thoroughly build out your profile
Send Linkedin invites to as many former
co-workers as possible
 Every time you meet someone new, add
them to Linkedin.
 Post relevant articles for your network to
enjoy
 Specialties: keywords
 “Linkedin Lunches”
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Twitter tips
Tweet and retweet interesting articles
Develop custom searches for your
keywords and your geography
 Tweet links to interesting articles having
to do with your preferred line of business
 Engage with people in your geography

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Twitter tips
Tweet and retweet interesting articles
Develop custom searches for your
keywords and your geography
 Tweet links to interesting articles having
to do with your preferred line of business
 Engage with people in your geography
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