Pizza & Personality:
Branding & Social Media
February 16, 2016
Personal Branding
Presented By:
Scott Busiel
What is a Personal Brand?
Personal Brand
Your personal brand describes your unique
talents and showcases what you represent.
• Brand = Reputation
Why is Brand Important?
• Important in our current CULTURE
• Brands are STRENGTHS
• Strong brands can attract strong
OPPORTUNITIES
Why is Brand Important?
•
•
•
•
Defining your STRENGTHS
Applying for JOBS
Completing INTERVIEWS
Working with SOCIAL MEDIA
Defining Your Strengths
Ask yourself the following questions:
• What am I “good at?”
• How do I know?
Focus on your top 5 strengths.
• Reflect on how you use each of these strengths.
• Think about why these things bring you energy.
Working with Social Media
The State of Social Media 2014
• Facebook – 71% of individuals use this
platform.
• Twitter – 23% of individuals use this
platform.
• Instagram – 53% of young adults (18-29)
use this platform.
• LinkedIn – 50% of users with a college
education use this platform.
Engaging Your Network
• 40% of recruiters say they disqualified job
applicants based on information found
online. (From Jeff Bullas 2015)
• 88% found evidence of poor
communication.
• Recruiter Pet Peeves…
• Spelling errors: 47%
• Inappropriate pictures: 42%
• Casual/text speak: 27%
• Negative comments: 19%
LinkedIn
Why LinkedIn? 260 million professionals.
•
Individuals with completed LinkedIn profiles are 40 times
more likely to get job offers than individuals with incomplete
profiles.
Job Search Advice
•
•
•
Add a profile picture, headline, & summary for more profile
views.
Education & experience sections allow for future
connections.
Privacy – Set to “job seeker” in the settings.
LinkedIn
Job Search Advice
•
•
Can connect with employers, alumni, & see open jobs.
Ask for recommendations and/or endorsements from
colleagues.
Be Mindful
•
Professional communication & accuracy of information listed.
How do you use LinkedIn?
Facebook
Why Facebook? 1.4 billion users.
•
It is the largest social media platform, and it is the most
widely-used form of social connection. More videos are
uploaded here than on YouTube.
Job Search Advice
•
•
•
Consider your “brand.” Who do you want to represent
online?
Privacy – Make sure strong privacy settings are in place.
“Like” pages, join groups, and connect with colleagues.
Facebook
Be Mindful
•
Of pictures, posts, and other information outlined earlier.
How do you use Facebook?
Considering Social Media
Here are a few basic questions to ask yourself
when forming your social media/networking
strategy:
• Why am I engaging with this platform?
• What do I want individuals to see in me/know
about me?
• How do I balance personal & professional?
• How should I use these platforms effectively?
Source:
• http://www.inc.com/guides/using-socialnetworking-sites.html
Questions?
Reach out to us…
careerservices@cmc.edu
CMC Career Services
CMCCSC
@CMCCSC