07/2006
Alexis Lichine
• Alexis Lichine was a man of great enterprise
• He founded his wine company in 1955
• Wrote many books and became known as the
« Pope of wine »
Today Alexis Lichine wines are marketed by GCF
A brand with a great future
Alexis Lichine
3.4%
Outside
Europe
France
32.8%
34,4 %
29,4%
2005 – 2006 : + 60 %
Western
Europe
Central
Europe
Alexis Lichine
• A choice of Bordeaux generics
• A selection of exclusive chateaux
• Access to Grand Crus Classe
• Varietals in impressive packaging
• Table wines to complete the range
• In 2006 Sparkling wines and Bag in Box
Alexis Lichine
Bordeaux
Alexis Lichine
Chateaux
Alexis Lichine
Grand Cru Classé
Alexis Lichine
Cépages
Alexis Lichine
Vin de table
Cuvée Alexis Lichine
Alexis Lichine
Sparkling
Alexis Lichine
SELLING POINTS
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Alexis Lichine & Co has over 50 years of history
Originating from the village of Margaux
A personalised bottle for varietals
A comprehensive range of French wines
A name known throughout the world
Alexis Lichine
WHY FRENCH ?
• France has a great reputation
• Alexis Lichine is associated with France &
Bordeaux
• Wines with true authenticity
• Competitive pricing
• Excellent & consistent quality
Alexis Lichine
SELLING AIDS
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Gift packs
Posters
Tent cards
Corkscrews
POS material
Alexis Lichine
PRICE POINTS
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Over 40% of all wine sold is French
80% is sold at less than 1000 Rupees
Introductory gift launch
Normal price
Future promotional activity will be at the end
of the year.
Alexis Lichine
RETAIL ACTIVITY
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Listing fees
Gondola displays
Block displays
Posters
Shelf talkers
Alexis Lichine
ON TRADE ACTIVITY
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Tent cards
Quarter bottles 187ml
Wine lists
Corkscrews
Posters
Alexis Lichine
Q & A SESSION
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Do you like Alexis Lichine
What are the best products in the range ?
Where do you see Alexis Lichine best sold?
What extra POS support do you require?
• Do you like wine?
Alexis Lichine is a name to remember