Personal Branding
Dr. Wale Akinyemi
Chief Transformation Officer
Great brands are characterized by:
Their ability to
Communicate
Human Brands
•Who Made Who?
• Driving Force: To make
a dent in the universe
• How? By making sexy
products that reveal
the intersection of
creativity and
technology, humanities
and science, liberal arts
and technology
• Philosophy: People do
not know what they
need but when they
see it they will wonder
how they lived without
it.
•Who Made Who?
• Started first
business at 17
• Driving Force: To
have fun and
succeed in the
process
• Redefine status
quo and do it his
way
• Origin of name:
"since we're
complete virgins
at business, let's
call it just that:
Virgin."
Leadership Fallacy 1
The office
makes the
leader
Reality
It is the well
branded Leader
that makes the
office
Nothing boosts
and pushes
the corporate
brand like
strong
personal
brands.
A Strong Personal
Brand will
Global Affairs Anchor of ABC News. She also
serves as the host of CNN International's nightly
interview program Amanpour as well as the
network's Chief International Correspondent.
• Increase your value in the
organization
• Increase the value of your
organization
• Sustain your value outside
the organization
• Maintain your
employability and
relevance
• Give you a legacy
• Give you mobility. Brand
Mobility is one of the
attributes of strong
personal brands
What separates David Beckham
from his team mates?
• Note: He is not the
best player in the
team….
• Net Worth – Over
$200 M
• Victoria's Net
Worth - $47 M
• He is a brand while
they are just
players
•Donald
Trump
Goes
to
Court!
When you see the following words who
do you think of?
• Software
• Apple
• Mwalimu
• Terrorist
• Environment
• Freedom
What word Can be used to describe you?
Brand Mandela
What Does Brand Mandela Stand For?
• Integrity
• Vision
• Passion
• Reliability
• Fortitude…..etc
You can be sure that whatever he identifies
with will have those attributes
The
Making
of the
Brand
Every Personal
Brand Must have
the following:
• A Strong and
well defined
Purpose
• A strong
Emotional
Connection
Purpose
• The Strongest Personal
brands are built around
a purpose
• Why are you here?
• What do you stand for?
• Note: If the why is
wrong, the what will be
questionable
The Emotional
Connection
• The EQ of the
personal brand will
influence brand
loyalty and the
strength of the
brand.
• Your brand must
create memories
that touch the heart.
• What do you want to
be remembered for?
Note:
• The Loyalty does not necessarily have
to be because of the excellent quality
of the product….. Some brands that
command the greatest loyalty are not
always the best in the market.
• It flows more from what that brand
means – from what it stands for…..
• One good place to start the building of
your personal brand is..
A new kind of Media
PowerTalks! The Rise of the Insurgents
David and Goliath
The 53 Million Dollar Boy!
Parting Shot
• In a world of so many
intelligent alternatives, those
that will truly stand out are
those who have successfully
converted the person into a
brand.
Thank You
-Wale
(+254) 722 526 578
- wale@powertalks.biz
- www.powertalks.biz
-twitter@waleakinyemi