Group 6 Assignment
PPT Presentation by:
Matthew Sullivan
Generic brands target a price-sensitive segment by offering a nofrills product at a discount price
 Wal-Mart
has it’s own generic private
label brands for many of it’s products


They are often almost always cheaper than
national brands
One can find them at any Wall-Mart in the
U.S. and all over their stores
 Equate

This brand covers many medicines and
personal hygiene products
 Great

Value
This brand covers a lot of food goods
I spent some time in Australia and found a generic brand in a store
called Cole’s, and thought it was interesting given the book’s use of the
phrase “no-frills.”
 Cole’s


in Australia
No-frills generic private label brand
Grape flavored soda was actually clear
(no-frills)
Copycat brands imitate the manufacturer’s brand in
appearance and packaging, generally are perceived as
lower quality, and are offered at lower prices
 Safeway
has it’s own copycat brand for
some of it’s goods

Can be found at all Safeways inside and
outside the store
A
prime example is the soda at Safeway
which is obviously a copycat of Mt. Dew