Visual Text
techniques
Balance –
Layout divides the
image in to equal
halves, thirds or
quarters
Blank Spaceempty areas make the
dominant image stand
out more
Viewpoint
- Seeing from
an unusual
angle to catch
attention
Colour– bright colour attracts
the eye to the part that has colour
Allusion - part of the image is
based on well-known person or story
Framing and Logo - framing
parts of the image attracts the eye, and
a logo will give quick and instant
recognition of the
organisation/company
Font,
Dominant
Feature and
Caption - the
letter shapes suggest
ideas and create mood.
The dominant feature is
the part that is most
obvious. A caption is
used to help in
understanding the
image.