File - Northside Marketing Education

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HOW DO YOU EXPRESS
YOUR FASHION
PERSONALITY?
CLOTHING CHOICES
 How many of you thought about what you were going to wear
today before putting it on?
• How much thought? Pick it out last night? A week ago?
 People are stereotyped by the kinds of clothing they choose to
wear each day.
 Clothing affects your behavior, school performance, job outlook,
and friendship possibilities. Do you agree? Give me an example.
FASHION PERSONALITIES
 As we begin to study our personal fashion, it is important to know
the 6 fashion personalities.
1. CLASSIC
4. SPORTY/NATURAL
2. DELICATE
5. TOWN & COUNTY
3. DRAMATIC/TRENDY
6. ROMANTIC
CLASSIC
 Timeless fashions, always in style, always in good taste
 Sophisticated and modest
 Clothing articles found in this category include:
• Blazers, vests, cardigans, straight skirts, pleated skirts, nautical styles,
turtlenecks, button down shirts
• Men’s suits, jackets with lapels
• Classic shoes include penny loafers, pumps, or wingtips
• Just about any fiber can lend itself to classical styles, argyle-patterns,
cable knit sweaters, wool, linens.
DELICATE
 Soft, feminine, dainty
 Modest, demure, a little girlish
 Design details include small cap sleeves, tiny lace trims and ribbons,
peter pan collars, small buttons & bows.
 Ruffles are small and hemlines are modest (not too short/long).
 Fabrics include cottons, cotton-polyester blends, gingham checked,
pastels, small florals, dotted Swiss, seersuckers, pin stripes and eyelet.
 In men’s fashion, delicate uses pastels, small stripes and dots.
DRAMATIC/TRENDY
 Flashy, attention grabbing,
 Make a statement when you wear them
 You stand out in a crowd and people stop to look at you
 Several components make up this personality and some of them include: dramatic use
of color (neons, shocking color contrast), dramatic use of texture (sequins, velvet, satin,
snake skin, leather, furs, feathers, fringe), abstract styles (look more like a costume), bare
skin (exteme minis, tube tops, bare backs, etc)
 Accessories are over-sized, unusual, and flashy
 Almost all designers include at least a few dramatic or trendy fashions into their lines to
make a statement
SPORTY/NATURAL
 Comfortable and versatile; very popular among students
 Sweats, workout clothes, stretch pants, tshirts, jerseys
 Fabrics include cotton, polyester, fleece, or lycra-spandex
 There are few design details.
 Simple lines, elastic waistlines, pull over styles
TOWN & COUNTRY
 Also popular with students because, while it is comfortable, it is
tailored and contains more detail than the sporty and natural personality.
 Tailored with natural, heavy fabrics, such as denim and twill.
 Fabrics include denim, leather, corduroy, plaid, flannel, etc.
 Accessories include cowboy boots along with any other simple style
boot, braided belts, leather belts, silver or gold studs, cowboy hats, bolo
ties, simple jewelry.
ROMANTIC
 One of the most exciting personalities even though it is the one worn the least.
 Very dressy, too dressy for everyday wear.
 Exaggerated, elegant, extremely formal
 Details include large ruffles or rows and rows of larger ruffles, rows of covered buttons,
string of pearls
 Fabrics include lace, sating, silks, brocade, crepe
 Accessories are soft, such as pearls , very conservative
 Men’s romantic styles include tuxedos, black suits, ruffled front shirts
 Romantic styles are soft, not provocative
WHICH FASHION
PERSONALITY DO YOU HAVE?
 Think about your personality and how it affects your overall image.
 What image do you want to project to your peers? Family?
Teachers? Is it ever different?
 Your image says a lot about who you are before you ever open
your mouth. Remember you never get a second chance to make a 1st
impression.
ACTIVITY
 Write 3 words that describe your overall image based on what you believe your
fashion personality is.
 Style 1 fashion template with an outfit that describe each word along with your
fashion personality.
 For example: if I think “delicate” is the fashion personality I think most of my
clothing fall under then a may choose feminine as one of my words. I will then
design a garment for my fashion look based around the word “feminine”.
 Your fashion look should include: a total accessorized outfit
Ex: dress, shirt, pants or skirt, at least 2 accessories, and shoes
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