Slow Fashion as an alternative to mass production

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Slow Fashion as an
alternative to mass
production-a fashion
practitioner’s journey.
How I changed my relationship with
fashion, moving from an ego-centric
position to an eco-centric position.
2008
• Started to be disenchanted with
fashion system.
• Too many clothes, too much
waste.
• Fashion becoming tyrannical and
repetitive.
• Fashion education too reliant on
image and perpetuating the myth
that the designer knows best and
what is good for us.
Slow fashion guides and
gurus and influences.
2009
1. Dr Amy Twigger- Holroyd- Keep
and Share
2. Michael Sandel – Reith lecture
2009- Markets and Morals
3. Hazel Clark RESEARCH CHAIR OF
FASHION, SCHOOL OF ART AND
DESIGN HISTORY AND THEORYSlow Fashion- An oxymoron or a
promise of the future?
4. Ezzio Manzini &
Kate Fletcher- Local wisdom project &
John Wood – Designers, Visionaries +
other stories. A collection of
sustainable design essays.
Some influential books.
Anne Thorpe-addressing the designer’s
paradox of sustainable consumption.
Looks at the viability of steady state
economics.
Joseph Pine- mass customisation as an
alternative to mass production. Fab labs
etc.
Otto Von Busch – Fashion- able looks at
ways of reclaiming fashion, learning to
engage with it & enjoy it free from its
religious fervour and dictate.
Oliver James – Affluenza describes so
accurately the lack of contentment that
so many in affluent societies experience.
Manuel Castels – Networks of Outrage
and Hope
Avner Offer – economy of regard – how
short term thinking and the reliance on
instant gratification is preventing us from
connecting with real values.
Examining slow fashion
principles in practice.
1.
Valuing local economies
and distributed economies.
2.
Transparent production
systems with less intermediation
between consumer and producer.
3.
Production of sustainable
and sensorial products; that leave the
senses heightened, have a longer life
and more highly valued than typical
consumables.
Exploring the Yorkshire wool industry.
Looking for the positive networks that
connect food production with clothing.
Introducing Slow fashion
through the informal
curriculum.
http://yasproject.tumblr.com/
2012
Invited by YAS to design an interactive
stand for the great Yorkshire show.
Science into Practice Pavilion.
3 students volunteered to take part.
Question based learning.
Learning in the field, Hazel Brow farm
visit.
Sustain : able
Collaborative project with Liz Lyons,
student on creative practice.
Launched at the Chorlton Big Green
Happening.
Appropriating the language of fashion
marketing to communicate fashion
stories that are about slow
consumption .
Some questions:
How to integrate sustainable
development within fashion
education?
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