The Business Plan
What Investors Expect
(The Business Plan)
1.
2.
3.
4.
5.
Elevator Pitch (25 seconds-25 words)
How Much Money do you Need? (est. ROI) and When
Customer (demographics, characteristics, motivation)
Size of market and major competitors
Your product + substitutes, competitors and
complements
6. Business model (Map Revenues vs. Costs over time)
and benchmark businesses
7. Vision, Milestones, Benchmarks
8. Financial Projections: Timeline, ROI, Risk (be specific)
Developing a Business Plan
1.
2.
3.
4.
5.
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10.
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12.
Collect ideas: Inspiration can strike at any time, so carry a notepad
Begin with basics: customers, features, channels, milestones, benchmarks
Find inspiration from real firms and entrepreneurs. If you have trouble understanding or finding
attributes of your business, you can easily borrow them
Know your customers. For a business to be believable, the customers have to be believable and
realistic
Limit the breadth of your business
Decide what is the reason for this business, and why you are passionate about
Organize your thoughts. After you have prepared the basic elements, lay out a time-line in some
way to help you decide what should happen when.
Start writing. Depending on how thoroughly you’ve sketched out your customers, products and
channels, the actual design may simply be one of choosing the right words.
Come out swinging. The first page —some would say the first sentence—of any business plan
should grab an investor’s or customer’s attention and leave him/her wanting more.
Keep building: a business is dymanic; you are never finished. This is the role of adaptive
execution
Let the business plan "write itself“ by asking the right questions, by listening to customers and
investors, by experimenting, failing and learning
Succeed or fail quickly, revise and innovate
Building Blocks of the Business Plan
Demand and Global Innovation
Management
Demand Side of the Business (Ch.2,3,4,8)
Building Blocks of the Business Plan
Supply and Global Innovation
Management
Your Reward for Doing
Things Right; Your future
product Investments
Supply Side Factors (Ch. 4, 5, 6, 9, 10)
Mapping the Business Plan
Customers are your Revenue Source
The Canvas and Plan
The Business Model Canvas &
Global Innovation Management
Co-opetitive Landscape (Ch. 5,6,8)
Attribute Map for
Product or Service
(Ch. 3)
Consumption Chain to Market and
Deliver to Customer Segment (Ch.3)
Business Model & Morphological Boxes (Ch.4); Capabilities vs. Markets Trade-off (Ch.5)
The Publishing Business
Mini-case
LEGO’s Canvas
Modern Forces
Your Investors will ask about All of This
and More
From Canvas to Plan
What Investors Expect
(The Business Plan)
1.
2.
3.
4.
5.
Elevator Pitch (25 seconds-25 words)
How Much Money do you Need? (est. ROI) and When
Customer (demographics, characteristics, motivation)
Size of market and major competitors
Your product + substitutes, competitors and
complements
6. Business model (Map Revenues vs. Costs over time)
and benchmark businesses
7. Vision, Milestones, Benchmarks
8. Financial Projections: Timeline, ROI, Risk (be specific)