Why a consumer-oriented Internet of
Things centre in Sweden?
Kristina Höök
Consumer-oriented Internet of Things?
• What is it?
• Why focus on consumer-oriented IoTapps?
• A call for:
– A top-notch research centre integrating tech
and design
– Focus on consumers
– A political vision
Why this buzz?
Remember 1993?
Already here!
Old IoT-dream in 90’ies
IoT today: cloud
IoT today: cloud + mobiles
IoT today: Sensorcloud lining
Living in an IoT world?
•
•
•
•
•
M2M
Automation
Smartgrid
Smart houses
…
What about
desire?
Fun? Play?
Life?
From ‘personal’ to thriving on big data
Internet of Arts
Internet of Play
Internet of well-being
Internet of Recreation
From ‘personal’ to thriving on big data
Internet of
Recreatio
n
Internet
of Sports
Internet
of Play
Internet of
Wellbeing
Internet
of Arts
Medialisation of reality
•
•
•
•
Selling reality back to users
Longing for the real
Constructing yourself and your reality
Living in IoT-world as performance
Focus on consumer apps -–why?
•
•
•
•
Huge market
Unique position worldwide
Creating desirable solutions challenging
Consumer-oriented IoT-apps challenge today’s
technical & infrastructural solutions
• A means to popularising and spreading solutions
& infrastructure
(… and then we can
better tackle the rest…)
Unique expertise in Sweden?
Applications
& novel
media
Programming
and networking
the things
Creating value
from big data
System
solutions for
big data
Consumer-oriented Internet of Things!
• What is it?
– Digitalised things + big data
• Why focus on consumer-oriented IoT-apps?
– Huge market! Challenge! And about LIFE!
• A call for:
– A top-notch research centre integrating tech and
design: some of the best Swedish researchers in the
area are here today!
– Focus on consumers: cool examples demoed here
today!
– A political vision: where is it?