CARL’S JR “TEXAS BBQ THICKBURGER”
Just 42 seconds of this ad
and it is already evident
what they are trying to sell
to you. And it’s NOT the
burger.
SO, WHO’S CARL’S JR?
Carl's Jr., an American-based fast-food
restaurant chain, predominantly operates
in the Western and Southwestern states.
Founder: Carl Karcher
CEO: Andrew Puzder
WHY IS THIS AD SEXIST?
Scantly clad
Paris Hilton
Masculine
Vehicle
Taking a closer look: What are
they REALLY selling you?
Inappropriate
Display of the
female body
LOOK AT THE DETAILS AND WHY THEY ARE
WRONG
WHY A BIKINI?
WHY SO MANY SUDS?
WHY THIS SHOT?
THIS DISPLAYS HOW A WOMAN IS SEXUALIZED
IN OUR SOCIETY.
THIS DISPLAYS AGAIN THE HIGHLY SEXUALIZED
FEMALE FORM. THE MASCULINITY OF THE CAR
CONTRASTS THE WOMAN IN THE COMMERCIAL.
THIS PLACES THE CARLS JR. LOGO DIRECTLY IN
VIEW…BUT WE ARE ALL FOCUSED ON
SOMETHING WE SHOULD NOT BE.
THIS ISN'T JANET JACKSON -- THERE IS NO
“ NIPPLE
IN THIS. THERE IS NO NUDITY, THERE
IS NO SEX ACTS -- IT'S A BEAUTIFUL MODEL IN
A SWIMSUIT WASHING A CAR.
ANDY PUZDER, CEO OF CARL'S JR.
”
THIS QUOTE CONFORMS TO THE IDEA THAT A WOMAN’S BODY BEING SEXUALIZED IS NOT A BIG DEAL. BUT WHAT ARE THE
REPERCUSSIONS OF THESE ACTIONS?
ANOREXIA
EFFECTS OF THESE ADS
BULIMIA
• ADS LIKE CARL JR’S PROMOTE A FALSE
REPRESENTATION OF THE FEMALE BODY. THIS
CAUSES DISORDERS SUCH AS BULIMIA, OR
PURGING AFTER ONE EATS A MEAL.
•
YOUNG WOMEN COULD GET A FALSE SENSE OF WHO THEY
SHOULD BE AND TURN TO ANOREXIA, A DISORDER IN WHICH
ONE GOES WITHOUT EATING FOR EXTENDED PERIODS OF
TIME.
LOOK AT THE FACTS
Statistics
show how girls
and young
women are
affected by
eating
disorders.
More often than
not, these
disorders are
influenced by
social media
and other media
outlets.
WHY CARL’S JR?
I decided to write to Carl’s Jr
because it seems as though
they continuously put out sexist
ads and think that that is okay.
Carl’s Jr needs to be aware of the
situation they are creating for
their potential audience and the
consequences ads can have.
I wanted to raise my voice
against sexism and promote
equality the best way I know
how.
We need to stand up against these
injustices and work towards better
advertisement strategies for the
future.
HOW DO WE IMPROVE?
BE INDEPENDENT
RAISE YOUR
VOICE
BE CIVIL
STOP
IGNORANCE
STAND STRONG
FORM YOUR
OWN
OPINION
EDUCATE
Respect
YOURSELF
EDUCATE NEVER BACK
OTHERS DOWN
EMPOWER
THANK YOU FOR YOUR
ATTENTION
I HOPE YOU ENJOYED THE PRESENTATION