Introduction to Yammer
Audience
This module explains the need for an Enterprise Social Network (ESN) and provides
an introduction to Yammer. It is intended for anyone interested increasing team
collaboration and communication.
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Topics and Learning Objectives
This deck covers the following topics about ESNs and Yammer:
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An introduction to ESNs and how they can help workers collaborate better.
An overview of Yammer and how it fits into the ESN marketplace.
A description of Yammer’s unique development methodology.
After reviewing this deck, you should have the ability to:
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Identify the value of Enterprise Social Networking.
Identify high-level social value propositions.
Explain how the cloud enables social.
Explain Yammer’s development methodology.
What is an Enterprise
Social Network?
Social Networks Versus ESNs
Social networks
focus on the
individual and
allow you to
instantly
connect and communicate
with people from across the
world wherever you are.
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ESNs focus on the
employee and allow you to
instantly connect,
communicate, and
collaborate with people from
across your
organization
wherever you
are.
Traditional Systems Create Silos
Different organizational functions sit in different systems (for example, Sales
sits in customer relationship management (CRM), Finance in enterprise
resource planning (ERP)). This often prevents employees from connecting with
each other.
Email silos the information shared between small groups of people, which are
typically those you work with on a daily basis. This prevents information sharing
across the organization.
Traditional systems do not allow you to tap into tribal knowledge or easily locate
expertise across the organization.
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Enterprise Social Networks Connect
ESNs allow you to connect with anyone in
the organization, no matter what
department they are in or what business
application they use. They also enable you
to search conversations that have already
occurred, accessing others’ expertise and
tribal knowledge.
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Why Do Companies
Need ESN?
%
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Yammer and Employee Engagement
IT
11%
CSS
ERP
greater engagement
HR
Sales
up to
25%
CMS
time savings
Marketing
CRM
“Employee engagement is a core objective we’re pursuing as a company, and Yammer is one of the best ways I
know to facilitate that. It lets us leverage the power of community.”
Christian Fleck — Managing Director, LexisNexis
10 Source: Forrester Research Inc., Forrester TEI of Yammer, 2011
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Top-Performing Companies Have
Engaged Employees
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18%
12%
51%
higher
productivity
higher
profitability
lower
turnover
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Successful Transformations Use Social
CUSTOMERS
COMPANIES
Employees
PARTNERS
”There’s no question that Yammer has helped us reduce the time it takes to go from a new idea or call to action to
execution. It accelerates innovation.”
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Gregory North — Vice President or Business Transformation, Xerox
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Social: A New Way to Do Business
“Yammer has increased clarity of purpose and vision at ACT Conferencing. It has eliminated unnecessary filters and given us a way
to communicate.”
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Matt Kelly — President & COO, ACT Conferencing
How to Get Yammer
Yammer Explained
Yammer is an Enterprise Social Network that
brings social networking to the business world.
Yammer allows employees to:
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Sign up for and use Yammer for free, and upgrade to
the more powerful enterprise edition at any time.
•
Collaborate both internally and externally by
controlling home and external network access,
helping you connect with partners, customers, and
vendors.
•
Manage the growth of the network by controlling who
is allowed to invite users. (Enterprise edition only)
•
Connect to the entire organization with groups, robust
search, and integrations with other business
applications.
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Yammer is Free and Accessible
Yammer’s business model is best described by the term freemium, which means
that you can sign up and use Yammer for free.
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Upgrade to the Enterprise version at any time.
The Enterprise version includes administrative features, integrations, and additional services.
There is no need to recreate content when you upgrade.
Yammer allows for both internal and external collaboration.
•
•
•
•
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Signing up with your corporate email address puts you in the home network that corresponds
to your email domain.
Access to home network content is limited to those with the corresponding email domain.
In the Enterprise version of Yammer, you can combine multiple domains for the same network.
Home network members can create an external network where the administrator can control
who is invited, allowing you to connect with partners, customers, and vendors.
Inviting and Connecting on Yammer
There are several ways to manage the growth of your network:
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Network members can invite anyone with the appropriate email domain to join the network.
Administrators on the Enterprise version can invite guests with any email domain to join.
Control the invitation process by using directory integration within the Enterprise version.
On an external network, the administrator can control who is allowed to send invitations.
Yammer connects the entire organization:
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Integrations allow you to send information from business applications to Yammer and have
conversations around them.
Search allows you to tap into past conversations and the expertise of the entire organization.
Groups allow you to connect with others based on your interests and projects.
The All Company group facilitates organization-wide communication and collaboration.
Moving Beyond the Basic Network
Whether it's for teams to collaborate on projects, company-wide collaboration to
accelerate your business, or an intranet replacement that connects your enterprise,
Yammer provides a variety of plans to meet your needs:
Yammer Features
Basic Network
(Free)
Enterprise
Network
SharePoint
Online +
Yammer
Office 365 +
Yammer
Secure Enterprise Social Networking


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
Group Administrator

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

Enterprise Administrator



Advanced Controls



Enterprise Integrations



Support and Services


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Note that Office 365 + Yammer also includes SharePoint Online. For more details and pricing
information, visit Yammer’s website.
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Yammer’s Development
Methodology
We Build Yammer with Intention
We build features with users in mind.
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We talk to our customers and brainstorm different ways to solve
their problems.
Our team translates the best ideas into a set of features that make
up our product roadmap.
We think big, but start small.
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We design a plan to build just the core aspects of a feature.
We aim to deliver new features to users in just a few weeks’ time.
Delivering features in small increments helps us course-correct as
necessary.
We Form Teams, Test, and Refine
We form a team and build.
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After planning, we assemble a small team of engineers, designers,
and product managers.
This team works together to build the feature as quickly as they can.
We test every new feature by employing A/B testing.
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We launch the feature to a subset of users and compare their
experience with that of users who don’t have the feature.
We control all the variables in the test, helping to ensure that our
data is accurate.
We refine the feature based on data.
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We examine core metrics, such as engagement and retention.
If the experiment group shows higher rates of engagement and
retention, we consider the new feature a winner.
Why Do We Build This Way?
Our iterative approach helps users adapt to new
features gradually over time. Our rapid-release
cycle of building, testing, analyzing, and iterating
allows us to meet needs as they arise.
We want our users get access to new features
instantly, so we made sure that Yammer lives in
the cloud. There is never a need to upgrade or
install anything, and the cloud makes it convenient
for us to measure all of our test results across
different organizations.
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Learning Review
Introduction to Yammer Review
In this deck, we provided information covering:
•
•
•
What ESNs are and how they can improve collaboration in the workplace.
An overview of Yammer and how it fits into the ESN marketplace.
Yammer’s unique development methodology and our reasoning for using it.
With this information, you should be able to:
•
•
•
•
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Identify the value of Enterprise Social Networking.
Identify high-level value propositions.
Explain how the cloud enables social.
Explain Yammer’s development methodology.