Questions? ExhibitorHelp@shot.convexx.com ON-TARGET MARKETING 2015 SHOT SHOW Attracting the Buyers You Want to See at Your Booth Chuck Schwartz, CEM Susan Schwartz, CEM SHOT SHOW MANAGEMENT Questions? ExhibitorHelp@shot.convexx.com • Why Is The SHOT Show The Best Form of Marketing for your Company? – All the buyers in one place, at one time. The only opportunity for face-to-face meetings with so many people. – Thousands of customer prospects in front of your eyes. – Huge cost savings to grow your business. Questions? ExhibitorHelp@shot.convexx.com QUIZ SURVEY SAYS……. Questions? ExhibitorHelp@shot.convexx.com How Many SHOT Show Exhibitors Have A Special SHOT Show Marketing Plan? 25% Questions? ExhibitorHelp@shot.convexx.com • Why Are You Exhibiting At The SHOT Show? – Know Your Objectives • Branding • New Product Introduction • Generate Leads & New Customers – Plan Your Work – Work Your Plan Questions? ExhibitorHelp@shot.convexx.com What per cent of buyers come to the show with a plan? 20% - 30% - 40% - 50% or more 75% How many days does the average buyer spend at the show? 1 - 2 - 3 - 4 3 Questions? ExhibitorHelp@shot.convexx.com How long do you have the buyer’s attention when walking the aisles? 3 seconds How many booths will they visit at the show? Up to 50? Over 50? 26 Questions? ExhibitorHelp@shot.convexx.com How Many Minutes will they Spend in Your Booth? 4 What Per Cent of Buyers at the SHOT Show are Decision-Makers? 80% Questions? ExhibitorHelp@shot.convexx.com MARKETING PLAN 101 • How much money should you budget? 20% of show cost • Agency, staff, IT department • Buy A List • Booth Design Questions? ExhibitorHelp@shot.convexx.com WHAT MEDIA Exhibit • Branding, Branding, Branding • Signs • Logo • Staff Questions? ExhibitorHelp@shot.convexx.com WHAT MEDIA MEDIA - Direct Mail • Postcard – Big • Postcard - Small Questions? ExhibitorHelp@shot.convexx.com Print – display ads, flyers, postcards Questions? ExhibitorHelp@shot.convexx.com WHAT MEDIA MEDIA – SOCIAL MEDIA Questions? ExhibitorHelp@shot.convexx.com WHAT MEDIA What resources do you have? • Your website • Social Media: Use what you have, explore what you don’t • P.R. – Press Releases Questions? ExhibitorHelp@shot.convexx.com WHAT MEDIA Email Your Database • ConstantContact.com • Short & Sweet • • Phone Calls to Key Accounts Questions? ExhibitorHelp@shot.convexx.com SHOW PROGRAMS SHOT SHOW EXHIBITOR OPPORTUNITIES Questions? ExhibitorHelp@shot.convexx.com SHOW PROGRAMS Sponsorships www.shotshow.org/ERC | www.shotshow.org/exhibitor • Online Packages – Floor-plan enhancements – video, logos, etc. • Directory Listings – After today, you can change your listing online only Questions? ExhibitorHelp@shot.convexx.com New Product Center • Cabinet / Table - $695 • Floor Space - $825 Includes: • Photo online • Photo in printed New Product Center Directory Questions? ExhibitorHelp@shot.convexx.com SHOW PROGRAMS • • • • • Press Releases (Silver+) Show Special Announcements (Silver+) Mobile App Lead Retrieval – standard, customized On-Site Programs: • Press Kit Bins (FREE!) • Press Conferences Questions? ExhibitorHelp@shot.convexx.com ROI – ROO - ROP What is the right way to measure results? • ROI – Return on Investment • Results on Investment • Delivering ROI – show up and buyers will show up • Analytics for everything, clicks on website, pages, ads, banners Questions? ExhibitorHelp@shot.convexx.com WHAT DO I DO NOW COACH? Plan for 60 days Out – Right Now! • Order Website Enhanced Package • Order Press Kit Bin • Order Press Conference • Create Social Media Plan • Order Uniforms • Practice your pitch Questions? ExhibitorHelp@shot.convexx.com WHAT DO I DO NOW COACH? Plan for 30 Days Out • • • • • • Obtain Contacts from Dashboard Plan Direct Mail Launch Social Media Program Order Printed Materials Order Lead Retrieval Device Send Direct Mail (20 Days Out) Questions? ExhibitorHelp@shot.convexx.com WHAT DO I DO NOW COACH? Plan for 10 Days Out • • • • Finalize Press Releases for On-Site Email Invitations Review All Collateral Materials Call your key accounts Questions? ExhibitorHelp@shot.convexx.com WHAT DO I DO NOW COACH? Plan For Onsite – How Will You Stand Out? • • • • Engage Your Plans Review Plan Daily Staff Input Take Care of Business – One Chance Questions? ExhibitorHelp@shot.convexx.com WHAT DO I DO NOW COACH? Plan For Post-show The Show Is Never Over! FOLLOW-UP Questions? ExhibitorHelp@shot.convexx.com WHAT DO I DO NOW COACH? MARK YOUR CALENDAR December 16, 2014 2:00pm (EST) Webinar 15 WAYS THAT GUARANTEE SHOT SHOW SUCCESS Questions? ExhibitorHelp@shot.convexx.com Questions? Chuck Schwartz, CEM cschwartz@ConvExx.com 702-216-5833 - Direct 702-303-3453 - Cell Susan Schwartz, CEM sschwartz@ConvExx.com 702-216-5858 – Direct 702-429-0803 - Cell Questions? ExhibitorHelp@shot.convexx.com Questions? ExhibitorHelp@shot.convexx.com