Theme 6: Learning Outcomes
Planning and evaluating an intervention
Participants will be able to:
• critically examine the stages of a planned health promotion intervention and their relevance to individual practice
• justify a rationale for the evaluation of health promotion interventions and choice of evaluation methods
Improving Health: Developing Effective Practice Theme 6: slide 1

Flowchart for planning and evaluating health promotion
Improving Health: Developing Effective Practice
Adapted from Ewles and Simnett (2003)
Theme 6: slide 2

Planning health promotion checklist (1)
To plan health promotion effectively, you will need to:
• assess needs of population/community
• prioritise the needs or issues you find
• examine particular issues to act upon
• identify critical reference group
Wass (2000)
Improving Health: Developing Effective Practice Theme 6: slide 3

Planning health promotion checklist (2)
• Set aims and objectives
• Decide most appropriate response to problem
• Calculate resources needed to act effectively
• Plan how to evaluate activity
Wass (2000)
Theme 6: slide 4 Improving Health: Developing Effective Practice

Setting aims and objectives
An aim is a broad general statement about what you want to achieve. It’s your goal, your reason for undertaking an activity
Objectives are specific, focused statements about the steps you are going to take to achieve your aim
Improving Health: Developing Effective Practice Theme 6: slide 5

SMART objectives
S pecific
M easurable
A chievable
R elevant
T ime-bound
Improving Health: Developing Effective Practice Theme 6: slide 6

Writing aims and objectives
Aims
Promote
Improve
Develop
Encourage
Motivate
Support
Improving Health: Developing Effective Practice
Objectives
Identify
Ascertain
Obtain
Define
Demonstrate
Evaluate
Theme 6: slide 7

Terms used in evaluation (1)
Improving Health: Developing Effective Practice Theme 6: slide 8

Terms used in evaluation (2)
Efficiency
• Extent to which aims/objectives achieved
Effectiveness
• Extent to which achievement leads to desired outcome
Economy
• Extent to which outcomes are achieved economically
Improving Health: Developing Effective Practice Theme 6: slide 9

Dilemmas in evaluation
How to:
• choose what to measure
• be sure results are due to the activity
• decide when to evaluate
• gauge what constitutes success
• judge if evaluation worth effort
Improving Health: Developing Effective Practice Theme 6: slide 10

Some evaluation methods (1)
Quantitative methods
• Self-response surveys
• Interview-based surveys
• Audit and benchmarking
• Cost–benefit and ‘best value’ analysis
Improving Health: Developing Effective Practice Theme 6: slide 11

Some evaluation methods (2)
Qualitative methods
• Semi-structured interviews
• Observation
• Focus groups
Improving Health: Developing Effective Practice Theme 6: slide 12