Lose the Lists!
Elevating Your LibGuides to a New Level
Andrea Falcone
Lyda Ellis
Instruction Librarian & Assistant Professor
University of Northern Colorado
Instruction Librarian & Assistant Professor
University of Northern Colorado
LOEX Annual Conference 2011
Key Points
•
•
LibGuides are being used to inform students; we should
use LibGuides as a platform for teaching students
Peer institution evaluation
▫
▫
▫
97% of the subject guides included lists
100% of the course guides included lists
19% of the course guides included how-to’s
Video Popularity
• 69% of internet users watch or download video online
(PEW, 2010)
• Viewing of education videos increased from 22% to 38%
(PEW, 2010)
• 2011 online video usage already surpasses 2010
(Nielsen)
• By 2014, 95% of college-aged students will be viewing
online videos (emarketer.com)
Instruction
• “…we have the ability to provide library instructions in a
way that encourages students to learn – on their own
terms (1988)
• “…video based learning was more effective than text
based learning…” (2005)
• The use of video is more effective for learner
satisfaction, comprehension, and retention (2007)
• Video based materials were more effective than the print
based materials in equipping the learner with practical
skills (2010)
• “Screencasting appeals to the learning preference of
Millennial students by offering customized video clips,
or images, that they can quickly watch to learn how to
execute a search
•
Learning styles
•
•
Most students (74%) were visual learners
Aesthetics Survey results and comments
•
Instructional Preference Survey (video, text, and clickthrough)
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▫
▫
▫
•
57% of participants chose video
29% chose click-through
text instructions were the least preferred
29% chose click-through
text instructions were the least preferred
Visual Learners
▫
▫
•
76% of participants preferred the “how to” video
Auditory Learners
▫
▫
•
Auditory, visual, kinesthetic
The majority selected video
The second choice was text
Results
1.
2.
•
students do not find lists visually appealing
students prefer video to text when viewing
instructional material
Tools
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Xtranormal
Animoto
Prezi
Twitter
Poll Everywhere
Feed43
.docstoc
SpicyNodes
Rollyo
Jing
Unveiling the Truth
Lists
How-To's
100%
97%
22%
Other Guides
19%
Course/Class Guides
Then…
Now…
Popularity
• “Short form content – clips under 5 minutes – are
being consumed by more than 25 million users
every month.” (Patrick Hourihan, 2011)
• College-aged students video viewing rose from
80.1% to 86% (Pew, 2010)
• Viewing of education videos increased from 22% to
38% in 2009 (Pew, 2010)
• By 2014, 95% of college-aged students will be
viewing online videos (emarketer.com, 2011)
Instruction
BETTER
THAN
Learning Styles
Visual
• Learns through observation
and visual cues
Auditory
• Learns through verbal
directions and oral repetition
Kinesthetic
• Learns through active
exploration and recall
(Sarasin, 1999)
Learning Styles
Visual
Auditory
Kinesthetic
1%
25%
74%
Aesthetics Survey
Guide A: Sample
Guide B: Sample
“Guide A was of better help because of the visual
elements of the tutorial”
“Guide A was more fun and colorful”
“I prefer A because the verbal instructions come with
visuals”
“Guide B just looks like an article but the other is
more inviting”
“Guide B is too cluttered”
Instructional Preference Survey
Video
Text
Click-through
Instructional Preference
Video
Text
Click-through
57%
14%
29%
Auditory Learner Instructional
Preference
Video
Text
Click-through
40%
60%
100%
60%
40%
1st Choice
2nd Choice
3rd Choice
Visual Learner Instructional
Preference
Video
27%
Text
Click-through
13%
20%
60%
60%
53%
27%
20%
20%
1st Choice
2nd Choice
3rd Choice
“Option C is way too
complicated…and most
people are not going to want
to actually do it…”
Kinesthetic Learner, Pilot Study
TOOLKIT Creation
Do This
Not This
• Pair a content item (yellow
sheet) with a tool
• Create a list of
information/resources
• Create an active instructional
opportunity
• Use text alone to give
instructions
• Address multiple learning
styles
Concept
Tool
Learning Style(s)
Vision
Questions?
Andrea Falcone
Andrea.Falcone@unco.edu
&
Lyda Ellis
Lyda.Ellis@unco.edu
References
Slide 6:
eMarketer. (2010, June) Online video viewing shifts to long-form content. Retrieved from www.emarketer.com/Article.aspx?R=1007745
Nielsenwrite. (February 11, 2011) January 2011: Online video usage up 45%. Retrieved from
http://blog.nielsen.com/nielsenwire/online_mobile/january-2011-online-video-usage-up-45/
O'Reilly, L. (2011, April 7). Yahoo to focus on video content. Retrieved from http://www.marketingweek.co.uk/disciplines/digital/yahoo-tofocus-on-video-content/3025302.article
Purcell, K. (2010). The state of online video. Washington, D.C.: Pew Intenet & American Life Project. Retrieved from
http://www.pewinternet.org/~/media//Files/Reports/2010/PIP-The-State-of-Online-Video.pdf
Slide 7:
Carr, A., & Ly, P. (2009). "More than words": Screecasting as a reference tool. Reference Services Review, 37(4). doi:
10.1108/00907320911007010
Choi, H. J., & Johnson, S. D. (2005). The effect of context-based video instruction on learning and motivation in online courses. American
Journal of Distance Education, 19(4). Doi: 10.1207/s15389286ajde1904_3.
Choi, H. J., & Johnson, S. D. (2007). The effect of problem-based video instruction on learner satisfaction, comprehension and retention in
college courses. British Journal of Educational Technology, 38(5). doi: 10.1111/j.1467-8535.2006.00676.x.
Donkor, F. (2010). The comparative instructional effectiveness of print-based and video-based instructional materials for teaching practical
skills at a distance. International Review of Research in Open and Distance Learning, 11(1). Retrieved from
http://www.irrodl.org/index.php/irrodl.
Henrich, K., & Prorak, D. (2010). A school mascot walks into the library: Tapping school spirit for library instruction videos. Reference
Services Review, 38(4). doi: 10.1108/00907321011090791.
Yueng, P. Jr., Justice T, & Pasic, R. P. (2009). Comparison of text versus video for teaching laparoscopic knot tying in the novice surgeon: A
randomized, controlled trial. Journal of Minimally Invasive Gynecology, 16(4). doi:10.1016/j.jmig.2009.02.011
Smith, J. (1988). Teaching research skills using video: An undergraduate library approach. Reference Services Review, 16(1/2).
doi:10.1108eb049018
Torrence, D. (1985). How video can help. Training and Development Journal, 39(12).
Slide 8:
Sarasin, L. C. (1999). Learning style perspectives: Impact in the classroom. Madison: Atwood Publishing.
Images
Slide 3: http://homepageone.s3.amazonaws.com/cms%2F20090326191837story-writeLTE.jpg
Slide 5: http://library.lakelandcc.edu/PDFs/research/techtips.pdf
Slide 7: circumcision.net; clipartpal.com
Slide 8: http://onlinelearningtips.com/wpcontent/uploads/2010/05/learning-styles-sm.jpg
Slide 12: reflexstock.com
Slide 13: circumcision.net; clipartpal.com; stephankinsella.com
Slide18: evancarmichael.com
Slide 20: http://www.theinspirationation.com/light-bulb-head.jpg