THE B U S I N E S S OPPORTUNITY PROGRAM
THE BUSINESS OPPORTUNTY PROGRAM
(B.O.P.)
Represents commitment to regional
stewardship
Provides structure and organization
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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THE B.O.P. TEAM
Luanne Meyer
Nima Baiati
Sandy Luong
Director
Project Analyst
Project Analyst
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
Suzy Stidham
Administrative Support
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THE B.O.P. OVERVIEW
Creates hands-on, experiential learning
program for students
Matches business needs with faculty expertise
and student learning objectives
Students perform work in connection with
courses
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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THE B.O.P. OVERVIEW
Utilizes a “teaching hospital” approach
Differs from an internship
Not a fee-for-service program
Seed funding from Bank of America & Wells Fargo
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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BENEFITS OF THE B.O.P.
Tap into specialized expertise
Preview CBE talent pool
Gain fresh perspective
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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BENEFITS OF THE B.O.P.
Enhances the student learning experience
Differentiates CBE students
Prepares tomorrow’s work force
Contributes to regional economic development
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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THE B.O.P. PROCESS
Clients reach out to us
We reach out to clients
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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THE B.O.P. PROCESS
Initial client-B.O.P. discussion
Determination of mutual interest
Identification of faculty
Detailed B.O.P. client interview
Faculty commitment
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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THE B.O.P. PROCESS
Clients present overview
Student teams self-select
Students create proposals
Students take ownership
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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TYPES OF PROJECTS
Business Plans
Finance and Accounting
Strategy
Marketing Plans
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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TYPES OF PROJECTS
Market Sizing
Sales and Sales Strategy
Marketing Communications
Advertising and Positioning
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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THE B.O.P.’S CURRENT CLIENTS
 Dutra-Cerro-Graden (Hayward)
 Dream Courts (Hayward)
 Eden I & R (Hayward)
 Gators (Hayward)
 Sun Gallery (Hayward)
 Star Pacific (Union City)
 Paddy’s Cafes (Union City)
The Business Opportunity Program
www.csueastbay.edu/businessopportunityprogram
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