OneaVeronica
Korean Wave
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Explaining the phenomenon
• The Korean wave or Korea Fever refers to the
significantly increased popularity of South
Korea culture around the world since the 21st
century, especially among the Net Generation.
It is also referred to as Hallyu from the Korean
pronunciation. The form was coined in China
in mid-1999 by Beijing journalists surprised by
the fast popularity of South Korea and South
Korean goods in China.
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• South Korea among the world’s top ten
cultural exporters and the Korean Wave began
with the export of Korean Tv dramas such as
Autumn Tale, Winter Sonata, Dae Jang Geum
(which was aired also in Romania),Princess
Hours and Boys over flowers across East and
Southeast Asia;the growing success of korean
dramas was soon matched by movies, popular
music ,food and language. I will show some
photos of the most loved dramas.
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Autumn tale
starring :Song Seung Hun, Song Hye-kyo and Won Bin
4
Princess Hours
Starring: Yoon Eun Hye, Joo Ji Hoon, Kim Jeong Hoon
5
Winter Sonata
Starring:Bae Yong Joon, Choi Ji Woo, Park Yong Ha
6
Dae Jang Geum
Starring: Lee Young Ae, Ji Jin-Hee, Im Ho
7
Boys Over Flowers
Starring:Lee Min Ho, Goo Hye Sun,Kim Hyung Joong
8
Coffee Prince
Starring:Yoon Eun Hye, Gong Yoo
9
Birth of the industry
• The Korean wave first began in the early 1990s
with the film industry under the strict
surveillance of the Korean government .
Producers were only allowed to screen films
approved by certain regulations . Due to
censorship and restrictions, producers were
limited as to what they were able to produce,
giving birth to the melodrama. Such melodramas
are now ubiquitous, and are commonly viewed
not only in South Korea, but in much of Asia as
well.
10
Globalization
• The Korean wave is seen as a product of globalization and rise of
capitalism in Asia .Advent of giant transnational media
corporations in the 1990s lead to development of media
technology and simultaneous circulation of media images and
texts on a global level. This process prepared a system for the
manufacture and circulation of popular culture within Asia. This
made circulation of South Korean popular culture in Asia possible,
and driven by the appeal of upscale hyper-modern lifestyles that
South Korean popular culture provided, the Korean Wave spread
among the rising middle-class in Asia and beyond. The success of
South Korean dramas, movies, and music served as a major tourist
magnet for South Korea in 2005, with tourists from countries such
as Japan, China, the Philippines, Thailand, Singapore, Malaysia,
Indonesia and Vietnam.
11
K-Pop
• K-pop is an abbreviation for Korean Pop,
specifically from South Korea. Many of these
artists and musical groups have branched out
of South Korea and have become popular in
many countries around the world. The
popularity of K-pop is often considered a part
of the rise of the Korean Wave, the recent
surge of popularity of contemporary South
Korean culture in Asia.
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History
•
Modern Korean popular music first appeared in the 1930s, heavily influenced by
Japanese popular songs. In the 1950s and 1960s, the musical performances
organized by U.S. forces in and around the American military bases in South Korea
provided South Koreans with examples of other modern music. The debut of the
group Seo Taiji and Boys in 1992 marked a turning point in South Korean popular
music, as the group incorporated elements of American popular musical genres
such as rap, rock, and techno into its music, which brought a decrease in the
popularity of trot. The tremendous success of Seo Taiji and Boys in South Korea
and other experimental groups, such as Panic, set the trend for the present
generation of K-pop groups and artists. Dance-oriented acts became dominant in
the South Korean popular music scene of the early 90s including the legendary
hip hop duo Deux. The mid-90's marked the emergence of teen idol groups,
creating a different trend in the music scenes. Groups such as H.O.T., Sechs Kies,
Shinhwa, S.E.S., and g.o.d. became extremely popular, having strong fanbases and
high-selling albums (with some groups having a "million seller", an album selling
over one million copies). Starting with the break-up of g.o.d. in 2005, however,
most of these groups have since disbanded. Although some artists have
continued their successes in the following decade, new groups have since taken
their places.
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• Currently, in the 2000s, pop groups are still very popular
although there has been an emergence of South Korean
R&B and Hip-Hop. Artists such as MC Mong, 1TYM,
Rain, Big Bang have proven successful. Underground
artists such as Drunken Tiger, Tasha (Yoon Mi Rae) have
also helped Hip-Hop become mainstream. Recently,
rock music has become noticed by the public, with acts
such as the Yoon Do Hyun Band and Seo Taiji gaining
national recognition. In addition, there are also popular
techno/dance artists such as Lee Jung Hyun and Kim
Hyun Jung, who both have had very long careers while
remaining firmly entrenched in their genre of music.
Just as well, ballads and R&B have remained popular, as
singers such as Baek Ji Young and KCM, in addition to SG
Wannabe, have continued their success for many years.
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The most popular groups and artists at the moment
Big Bang
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Super Junior
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2PM
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Shinee
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DBSK
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Snsd
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Kara
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2NE1
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After School
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Wonder girls
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Brown Eyed Girls
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Bi(Rain)
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SE7EN
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Lee Hyori
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BOA
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Son Dambi
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