Display Advertising
Channel5.com
AVAILABLE AD FORMATS
Leaderboard
728x90
MPU
300x250
Expandable Leaderboard
728x90 (start)
728x315 (maximum expansion)
Expandable MPU
300x250 (start)
450x500 (maximum expansion)
Masthead/Billboard
900x250 (recommended)
970x250 (maximum)
Halfpage/Double MPU
300x600
Reskin/Takeover
Please see pg. 5
ADDITIONAL DETAILS
File formats
gif, jpeg, png, swf (with gif back-up
file) and 3rd party tags
Flash
Flash (swf) files must include a
ClickTAG (see pg. 7)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
http://www.iab.net/guidelines/5086
76/508767/displayguidelines
All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.
The Gadget Show
AVAILABLE AD FORMATS
Leaderboard
728x90
MPU
300x250
Wide Skyscraper
160x600
Expandable Leaderboard
728x90 (start)
728x315 (maximum expansion)
Expandable MPU
300x250 (start)
450x500 (maximum expansion)
Masthead/Billboard
900x250 (recommended)
970x250 (maximum)
Reskin/Takeover
Please see pg. 5
ADDITIONAL DETAILS
File formats
gif, jpeg, png, swf (with gif back-up
file) and 3rd party tags
Flash (swf)
Flash files must include a ClickTAG
(see pg. 7)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
http://www.iab.net/guidelines/5086
76/508767/displayguidelines
All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.
Milkshake
AVAILABLE AD FORMATS
Leaderboard
728x90
MPU
300x250
Skyscraper
120x600
Reskin
781x425
ADDITIONAL DETAILS
File formats
gif, jpeg, png, swf (with gif
back-up file) and 3rd party tags
Flash (swf)
Flash files must include a
ClickTAG (see pg. 7)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
http://www.iab.net/guideline
s/508676/508767/displayguid
elines
All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.
Reskins and Takeovers
RESKIN SPECIFICATION
Dimensions
1280x650
Top margin
110 pixels
Left/Right margin
170 pixels
Maximum creative weight
100kb
File format
gif, jpeg or png
ADDITIONAL DETAILS
•
Reskins must have a single background colour or fade to a single
block colour on all sides.
•
White and grey must not be used as the dominant background
colour
•
Text must not appear in the centre of the top margin as this will
be obscured by the leaderboard
•
Creative must be supplied ten working days before campaign
start date.
•
All creatives are subject to Channel 5 approval. Creative
amendments may be required.
•
A transparent template of the Channel 5 website can be
downloaded by double-clicking the PNG icon below.
PageSkin™
PageSkin™ is an interactive online display ad format
that wraps around the entire webpage on Channel5 and
The Gadget Show.
This dynamic and high-impact format dominates the
web page without disrupting the user experience. With
scrolling sides to keep the advertiser’s message in the
user’s eye line as they scroll the page this format offers a
viable alternative to traditional static reskins.
PageSkin Plus™ allows advertisers to display a larger
branding message at the top of the page with the ability
to embed video or interactive content within the skin.
PageSkin™ is compatible with both traditional
desktop/laptop web-browsers and tablet devices.
The majority of PageSkin™ ads will be built by the
PageSkin™ Media Design team. A visual brief, fonts,
logos and any images will need to be provided.
For more information on this enhanced format please
contact the sales team.
ClickTAG for Flash (swf) creatives
How to assign a clickTAG for Flash v7-10 using ActionScript 2.0
A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL.
The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling
advertisers to evaluate how effective the ad campaign has been
To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through
parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking.
The code below will allow the adserver to dynamically assign a destination URL to the ad:
on (release)
{
getURL (_root.clickTAG, "_blank");
}
1.
2.
3.
4.
5.
6.
Edit the .fla file
If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.
A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript
attached to it.
Associate the on (release) event with that object.
Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event.
Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL
actionscript function.
Contact us
Sales: Display and Video on Demand
Gareth Vaughn Jones
Ross Lafayette
Chris Mills
Frankie Hall
Head of Digital Sales
Digital Sales Manager
Digital Sales Manager
Digital Sales Assistant
T: 0208 612 7021
T: 0208 612 7503
T: 0208 612 7298
T: 0208 612 7924
E: Gareth.Vaughn.Jones@Channel5.com
E: Ross.Lafayette@Channel5.com
E: Chris.Mills@Channel5.com
E: Francesca.Hall@Channel5.com
Ad Operations: Creative and Trafficking
Email all VoD and display creatives to OnlineTrafficking@Channel5.com
Aimee Goldsmith
Lee Martin
Christel de Haan
Olivia Katilov
Operations Controller
Operations Manager
Traffic and Analytics Executive
Traffic and Analytics Assistant
T: 0207 098 2861
T: 0208 612 7544
T: 0208 612 7782
T: 0208 612 7546
E: Aimee.Goldsmith@Channel5.com
E: Lee.Martin@Channel5.com
E: Christel.deHaan@Channel5.com
E: Olivia.Katilov@Channel5.com