Los Angeles Bamboo
Bicycles
Film and Theatre Arts Charter High School
Mission Statement: Advocate cycling in the Los Angeles
community with a sustainable and stylish bicycle.
• Located in South Los Angeles
• Bamboo bicycles
- Light weight, fast, stylish, and sustainable
• Non-profit business
- Scholarships
- Bicycle safety workshops
- Promote bicycles and cycling lifestyle.
• First Los Angeles
Bamboo Bicycle Shop
• Sustainable product
• Better-priced than
competition
• Social Media & local
promotion
• Built & sold at school
• Competition• Local: DTLA Bike Shop
• Direct Competition: Bamboo Bike Studio
• Advantages of L.A. Bamboo Bicycles• Only bamboo bicycle distributor within our area
• Eco-friendly
• Natural
• Sustainable
“The Los Angeles
County Bicycle Master
Plan has been updated
and approved today, and
includes plans for 832
miles of new bikeways,
as well as over $330
million in funding to be
spent over 20 years on
improving access to and
the safety of bicycle
transit in L.A.“
-www.laist.com
2.28.12
Number of Bicycle Riders
in one area over two days
in LA.
15,200
15,000
14,800
14,600
14,400
Number of
Bicycle Riders
14,200
14,000
13,800
13,600
2009
2011
 Flyers , Spoke Cards , Stickers
 Social Media (Facebook, Twitter)
 Partnerships with local bike shops
 Bicycle Maintenance
 Free Products with bicycle purchase
 Test Rides
•
•
•
•
Measure cyclist dimensions.
Prepare/fit bamboo together with epoxy resin.
File/sand lugs after epoxy resin dries.
Assemble components to complete bicycle.
Competition of Los Angeles Bamboo Bicycles:
Company
name
Location
Bamboo
bicycles
Stock
Parts
Maintenance
Local
Focus
Los Angeles Los
Bamboo
Angeles
Bicycles
Yes
Yes
Yes
Yes
- Student-run
- Eco-friendly
- Raises awareness
for bicycle safety in
community
- Raising funds for
student scholarships
DTLA Bike
shop
Los
Angeles
No
Yes
Yes
Yes
- Not student-run
- Not eco-friendly
Bamboo
Bike Studio
San
Yes
Francisco
Yes
Yes
No
- Not student-run
- Eco-friendly
Prices For Individual Parts (Stock Single-Speed Bike)
Part
Individual Total
Piece
Piece
Price
(total)
Handle Bars
Neck Stem
Fork
Hand Grips
Seat
Spacers
Seat Post
Crank
Pedals
Chain
Rims
$20
$25
$25
$10
$15
$1
$15
$45
$20
$12
$120(set of two)
2
2
2
2
2
5-10
2
2
2
2
2
$40
$50
$50
$20
$30
$10
$30
$90
$40
$24
$240
Tires
Inner Tubes
Lights
Helmet
Bottom Bracket
$20(set of two)
$6
$7
$20
$25
2
2
4
2
2
$40
$12
$14
$40
$50
Total
$780
2012
2013
2014
2015
# Of bicycles 20 bicycles
40 bicycles
60 bicycles
80 bicycles
# Of frames
35 frames
50 frames
65 frames
80 frames
Price/bicycle
$1,600
$1,600
$1,600
$1,600
Price/frame
$550
$550
$550
$550
Revenue
$51,250
$91,500
$131,750
$172,000
Variable
cost/bike
$1,100
$1,100
$1,100
$1,100
$320
$320
$320
$320
Fixed cost
$700
$100
$100
$100
Total cost
$33,900
$60,000
$86,800
$113,600
Profit
$17,350
$31,500
$44,950
$58,400
Cost/frame
Strength:
Weakness:
- Only Bamboo Bicycle Shop in
Los Angeles
- Eco-Friendly Bicycles.
- Student-run business
- Customers concerned bamboo
might break
- Bicycle that have lower prices
Opportunities:
Threats:
-Partnership with local bicycle shops - Local bike shops
-Location expansion
- Cheaper bicycles
- Manufacturing defects
Weaknesses:
Solutions:
-Customers concern bamboo
might break
Have customers test a bamboo
bicycle
-Cheaper bicycles elsewhere
Business expansion= lower prices
Threats:
-Local bicycle shops
-Budget bicycles
-Manufacturing defects
Solutions:
Partnership
Donations from business reducing
price
Construction training
•
•
•
•
•
•
•
Main product: Bamboo bicycles
Local bicycle shop in Los Angeles
Student-run
Eco-friendly
Non-profit business
Fundraise for scholarships and bicycle operations
Host and promote community bicycle rides