WRITING MEASURABLE
PROGRAM OBJECTIVES AND
PERFORMANCE INDICATORS
THAT GUARANTEE
QUANTITATIVE AND
QUALITATIVE RESULTS
WORKSHOP OUTCOMES
THIS WORKSHOP WILL ADDRESS WHY THE
FOLLOWING ARE IMPORTANT:
1. A comprehensive rationale for
funding;
2. Measurable objectives and
performance
indicators/performance measures;
3. Multiple assessment techniques;
WORKSHOP OUTCOMES
THIS WORKSHOP WILL ADDRESS WHY THE
FOLLOWING ARE IMPORTANT:
4. Statements on the impact of the
program for various constituents;
5. Documented and analyzed
outcomes; and,
6. Documented use of results to
improve the program.
WHY ASSESS PERFORMANCE?
Government
Performance and
Results Act
◦ Holds federal agencies
accountable for achieving
program results
◦ Requires setting goals and
public reporting
◦ Seeks to reduce waste and
inefficiency
THE ASSESSMNENT/USE OF RESULTS
MANDATE
SINCE FEDERAL GRANT FUNDS ARE
RESTRICTED AND DESIGNED TO
STRENGTHEN THE AREA FOR WHICH
THE GRANT WAS AWARDED, PRINCIPAL
INVESTIGATORS MUST HAVE
KNOWLEDGE OF AND EXPERIENCE IN
PLANNING AND ASSESSMENT!!!!
ASSESSMENT AND EVALUATION
TECHNIQUES MUST BE DEVELOPED AS
YOU CONCEPTUALIZE THE THE
PROPOSED PROGRAM
EFFECTIVE ASSESSMENT
USE MULTIPLE ASSESSMENT STRATEGIES
TO MEASURE THE SAME CHARACTERISTIC
MAKE SURE THE ASSESSMENT
STRATEGIES YOU USE ARE APPROPRIATE
TO WHAT YOU WANT TO MEASURE
ANALYZE RESULTS AND COMPARE TO
PREVIOUS PERFORMANCE RESULTS OR
TO EXTERNAL BENCHMARKS
AVAILABLE DATA TO SUPPORT YOUR REQUEST FOR
FUNDING
• Student Evaluation of
Faculty
• Final Exams
• Department
Accreditation
• Personnel Evaluations
• Student Grades
• Exit Exams - Licensure
Exams
• Retention/Attrition
Rates
• Exit Competencies in
Skill Courses
• Occasional Survey
• Regional/National
Accreditations
OTHER COMMON EFFECTIVENESS MEASURES
THAT MAY BE INCLUDED IN YOUR PROPOSAL
AND YOUR ASSESSMENT PLAN
• Success of graduates as evidenced by
high employment and wage rates
• Success of transfer students
• Access and progress for minority and
disenfranchised students
• Positive service to business, industry,
and the existing work force
OTHER COMMON EFFECTIVENESS
MEASURES
• Positive image held by the
community
• Economic and social well-being
of the region
LOCATING ASSESSMENT DATA
1. Student Enrollment Database
2. Financial Affairs, Resource
Management, Personnel, Computer
Services, Finance, Purchasing
3. Student Development Services,
Admissions, Career Services, Registrar,
Placement Testing Center
4. Surveys
EVALUATION/ASSESSMENT
To effectively evaluate your activities,
evaluative
criteria
must
be
concentrated or related to the following
areas:
• Measurable Goals and Objectives
• Measurable Student Learning
Outcomes/General
Outcomes/Performance Outcomes
• Faculty/Staff Performance Indicators
EVALUATION/ASSESSMENT MUST INCLUDE
ALL ASPECTS OF THE INSTITUTION THAT
WILL STRENGHTHEN YOUR PROPOSAL
• Academic Programs
• Institutional Support Services
• Administrative Support Services
• Administrative Leadership
• Financial Management
• Governing Board
EVALUATION/ASSESSMENT MUST INCLUDE
ALL ASPECTS OF THE INSTITUTION
CONTINUED
• External Relations
• Institutional Self-Improvement
YOU END UP THE WAY YOU START
• IF YOU DON’T START WITH A
COMPREHENSIVE PLAN OF OPERATION, IT IS
DIFFICULT TO CLOSE THE GAP AT THE END OF
THE GRANT PERIOD!
• TAKE TIME WHEN DEVELOPING THE PLAN TO
ENSURE THAT THE OBJECTIVES AND
PERFORMANCE INDICATORS/ANTICIPATED
RESULTS ARE MEASURABLE!
DEFINITION OF WORDS YOU MUST CONSIDER
WHEN YOU BEGIN TO DEVELOP YOUR PROPOSAL
GOAL - A broadly stated result;
or, the restatement of a
key strategy.
TO IMPROVE FRESHMAN AND SOPHOMORE
STUDENTS’ READING AND WRITING SKILLS.
DEFINITIONS
OBJECTIVE - A specific measurable,
time-phased result:
• Process
• Outcomes Objective
DEFINITIONS
PROCESS OBJECTIVE:
TO ESTABLISH A READING AND WRITING CENTER.
OUTCOMES OBJECTIVE:
TO ENSURE THAT 75% OF THE FRESHMAN AND
SOPHOMORE STUDENTS PASS THE MID-LEVEL
ENGLISH EXAM BY REQUIRING THEM TO COMPLETE
A MINIMUM OF THREE (3) HOURS A WEEK OF
INTENSIVE STUDY IN THE READING AND WRITING
CENTER, EACH SEMESTER.
DEFINITIONS
TASK the
An activity which contributes to
achievement of a purpose, goal or
objective.
• TO ORDER EQUIPMENT FOR THE READING
AND WRITING CENTER.
•TO HIRE THE DIRECTOR OF THE CENTER.
DEFINITION OF WORDS USED IN PLANNING
STRATEGY-- FOR THE INSTITUTION
A key priority method for achieving the LongRange “Vision” of the institution.
STRATEGY--FOR TITLE III
A key priority method for achieving
the
outcomes delineated in the
objectives and and performance
indicators.
TO ESTABLISH A READING WRITING
LABORATORY.
GREAT PROPOSALS MUST CONSIDER:
• THE APPROPRIATENESS OF THE
ACTIVITIES AND THE SCOPE OF
WORK
GREAT PROPOSALS MUST CONSIDER
THE MEASURABILITY OF
THE OBJECTIVES AND THE
PERFORMANCE
INDICATORS/ANTICIPATE
D OUTCOMES
FEDERAL GRANTS ARE OUTCOMES
BASED SO MEASURABILITY IS KEY:
• COLLECTING, ANALYZING,
MAINTAINING, AND REPORTING
DATA AND OUTCOMES ARE
ESSENTIAL TASKS
• MEASURABLE OBJECTIVES AND
ANTICIPATED RESULTS/PERFORMANCE
INDICATORS
• EXCELLENT
ASSESSMENT
EVALUATION SYSTEM
AND
• EXCELLENT
SYSTEM
FOR
DOCUMENTING AND MONITORING
PROGRESS
• ADEQUATE BUDGET
THE ACTIVITY’S OBJECTIVES ARE THE
FOUNDATION FOR ASSESSMENT
EXAMPLE OF A MEASURABLE
ACADEMIC OBJECTIVE:
Begin objectives with the intended
outcome
To ensure that 90% of the incoming
freshman cohort sits for the CLA within
the first semester of the freshman year
MEASURABLE ACADEMIC
OBJECTIVE:
Say how you plan to do it
by placing the CLA assessment as a
requirement of the first-year
orientation course
MEASURABLE ACADEMIC
OBJECTIVE:
State by when
,annually
THE OBJECTIVE IS:
To ensure that 90% of the incoming freshman
cohort sits for the CLA within the first
semester of the freshman year by placing the
CLA assessment as a requirement of the firstyear orientation course, annually.
EXAMPLE OF AN ADMINISTRATIVE
OBJECTIVE:
Begin objectives with the intended
outcome:
To guarantee that current students
and former students requesting
transcripts receive them twentyfour (24) hours after the request is
made)
EXAMPLE OF AN ADMINISTRATIVE
OBJECTIVE:
Say how you plan to do it
by implementing the course audit
module of the administrative
computing system)
State by when,
by September 30, 20??.)
THE ADMINISTRATIVE OBJECTIVE IS:
To guarantee that current and former
students requesting transcripts
receive them twenty-four (24) hours
after the request is made by
implementing the course
audit
module of the administrative
computing system, by September
30, 2011.
BASELINE DATA
REMEMBER:
When Writing Objectives and
Performance Indicators, if your
intended outcome is to increase in a
factor, you must provide baseline
data at the end of the objective
(i.e.,
Baseline:
2009-2010650/1000, 65%)
WHEN REPORTING DATA
Build Upon Your Data From
One Quarter To The Next
By Collecting Data In This
Manner, You Will Know If
Your Objectives Are
Reasonable Of It They Need
To Be Modified.
ALL DATA MUST BE CONTINUALLY
ANALYZED AND THE RESULTS USED TO
STRENGTHEN YOUR OBJECTIVES,
PERFORMANCE MEASURES,
IMPLEMENTATION STRATEGIES AND YOUR
OUTCOMES
THANK YOU FOR YOUR
TIME !!!!
GLORIA
NOW LET’S GET DOWN TO
BUSINESS:
IT’S YOUR TURN TO DEVELOP A
MEASURABLE OBJECTIVE
FOLLOWING THESE
GUIDELINES:
• BEGIN THE OBJECTIVE WITH THE
INTENDED OUTCOME
• TELL HOW YOU WILL ATTAIN THIS
OUTCOME
• BY WHEN (BASELINE DATA)
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writing measurable program objectives and performance indicators