Preparing students and educators to succeed
by providing access to the latest
industry recognized curriculum and certification
CETPA 2011 Conference
Long Beach, CA
Jeff Johnson
Academic Area Lead North America
Microsoft Corporation
The Need to Support 21st Century Skills Development
90%
90%
According to the U.S. Department of Labor, 90% of the nation’s fastest growing jobs
require some postsecondary education or training leading to a degree, a credential, a
certification, or some other indication of mastery of critical knowledge, skills, and
abilities.
37%
77%
Fully
US high
schooljobs
students
aresome
not continuing
to formal
highersay
education
More37%
thanof50%
of today’s
require
technologyon
skills,
and experts
that
after
graduation.
percentage
will increase to 77% in the next decade (IDC)
77%
More than 50% of today’s jobs require some technology skills, and experts say that
percentage will increase to 77% in the next decade (IDC)
60%
Even within 10 years, 60% of the jobs that exist will be ones that don’t exist today
IT Academy Solution
The Microsoft IT Academy program….
is a complete technology education solution connecting students,
educators, employers and local communities through a life-long learning
model of leading-edge technology skills development.
It was developed to…
bridge the gap between education and the real-world by equipping students
with the IT skill sets they need for successful careers in today’s technology
centered job market, and providing professional development resources for
educators.
Institutions who can benefit…
public or private K-12 schools, vocational schools, correspondence schools, junior
colleges, colleges, universities, or scientific/technical schools that are accredited
IT Academy: Bridging Worlds of Education and Work
Employers
• Productive job-ready Workers
• Skilled Employees
Institutions
• Relevant Learning at reduced costs
• Attract Students and talent
Educators
• Relevant Curriculum and easy-to-use and time-saving tools
• Access to leading-edge technology training
Students
• Access to leading-edge, hands-on training
• College readiness or work force preparedness
Administrators
•High values, low cost, Simple program administration and management
•Professional Development Resources
•Enhance Student employability
Microsoft IT Academy Program Fast Facts
• 10,000+ IT Academy members worldwide
• Present in 160 countries
• 180,000+ students certified last year through IT Academy
members
• Over 500,000 students consumed eLearning courses last year
• Over 1,200 IT Academy educators became Microsoft Certified
Trainers (MCTs) in the last year
IT Academies: Where are they? Who are they?
IT Academy . . . at a glance
Save Teachers
Time through
Curriculum:
E-Learning,
Lesson Plans, Test
Banks, Digital
Literacy, CFwd
Provide Educator
Lower Institution
Costs through
Lab Resources:
Dreamspark,
MSDN Academic
Alliance
Professional
Development :
MCT, and access
to E-Learning and
E-Reference
Validating Skills
through
Certification:
MOS, MTA
Teacher
Certification
Starter Pack
MCP discounts
Partnership with
Microsoft:
Member
Website,
Marketing
Resources,
Locator Tool,
Case Studies
Providing industry-leading IT training and Microsoft certification to enhance
employability, college success and encourage life-long learning
IT Academy Curriculum Solutions
Included with ITA Membership
E-Learning
Additional Resources
Academic Curriculum
Lesson Plans
Digital Literacy
Professional Curriculum
Other Content
Test Bank
IT Academy Curriculum (What and How in the Learning)
E-Learning
Lesson Plans
E-Reference
MOAC Fast Facts:
E-Learning:
 300 Microsoft E-Learning courses
 Includes: Office 2010, Windows 7, Windows Server, SQL
Server, Visual Studio, Exchange, Dynamics, etc.
 Maps to MOS, MTA, MCP, MCTS, MCITP, MCPD
Lesson Plans:
 Based on REAL certification exams (prepare for tests)
 Includes: Office 2010, SharePoint, Windows 7, Windows
Server 2008 and Expression Web
 Exam Readiness Kits map to Microsoft Technology
Associate (MTA)
Maps to the following certifications:





Microsoft Office Specialist (MOS)
Microsoft Technology Associate (MTA)
Microsoft Certified Technology Specialist (MCTS)
Microsoft Certified IT Professional (MCITP)
Microsoft Certified Professional Developer
(MCPD)
E-Reference:
Digital
Literacy
 120+ technology books online
 Includes: Office & Productivity Applications, Operating
Systems, Databases & Reporting Tools, Web Applications
& Services, Hardware and Gadgets, Home Networking &
Security, and Entertainment & Gaming
Digital Literacy:
Academic
Curriculum
(MOAC)
Professional
Curriculum
(MOC)
 Helps with learning core computing skills such as:
-
Computer Basics
The Internet and World Wide Web
Productivity Programs
Computer Security and Privacy
Digital Lifestyles (which covers digital media)
MOC Fast Facts
Maps to the following certifications exams:
Microsoft Technology Specialist (MTA)
Microsoft Technology Associate (MTA)
Microsoft Certified Technology Specialist
(MCTS)
Microsoft Certified IT Professional (MCITP)
Microsoft Certified Professional Developer
(MCPD)
NC Statewide Adoption of ITA Program
‘Every NC public school student will graduate from high school, globally competitive for
work and post-secondary education, and prepared for life in the 21st century’.
NC State Board of Education
•
•
•
NC was the first state in the nation to adopt ITA for all state high schools
ITA will be rolled out in each of the 628 NC high schools in the 2011/2012 school year
ITA curriculum & certification is integrated in CTE curriculum as well as other
programs across NC high schools
MASP Program
Microsoft® Academy
Service Partner
MS Academy Support – California Schools -- CETPA
CCI Learning Solutions – Microsoft Partner
 Malcolm Knox, mknox@ccilearning.com
 Jana Hambruch, jana@jansco.net
http://caschools.ccilearning.com
Dunbar High School…… Lee County, FL
Training toward certification gives students a competitive
edge for college and the workforce…
• Opened Academy for Technology Excellence (ATE high school at Dunbar) in 2005
• Joined Microsoft IT Academy in 2007
• More than 1,800 certifications 2005-2010 (including MOS, MCP, MCDST, MCTS)
• ATE students score higher on FCAT than peers
• All 17 high schools across Lee County School District added IT Academy in 2009
• Received 2010 STEMtech award from state workforce agency for IT Academy as “Barrier
Buster” award winner – recognition by FL business leaders of IT Academy as a best
practice for high school implementation in Florida
Dunbar High School Program Design
Official Curriculum – E-learning, MOAC, MOC
Practice Exams
Testing License for Microsoft
Testing Centers on-site at all High Schools – In-class
proctoring of exams
Microsoft IT Academy Programs – Dunbar HS (Lee County)
Microsoft Business Microsoft Office
Specialist
• Word
Microsoft Technical
Certifications
• MCP
• Excel
• MCDST
• PowerPoint
• MCSA
• Outlook
• MCSE
• MCTS
• MCITP
• MTA – new!
How do we train and certify teachers?








Instructor led training
Official Curriculum
Teacher training online resources
Practice exams
Scheduled date for test taking
Outline of expectations
In-service points
Teacher stipends if completion of class to include
passing industry certification
Microsoft Certification Family
Microsoft Certified
ARCHITECT
Microsoft Certified
MASTER
Microsoft Office Specialist
MASTER
Microsoft Office Specialist
EXPERT
Microsoft Office
SPECIALIST
Information Worker
Certifications
Microsoft Certified
IT PROFESSIONAL /
PROFESSIONAL DEVELOPER
Microsoft Certified
TECHNOLOGY SPECIALIST
Microsoft Technology
ASSOCIATE
IT Pro and Developer
Certifications
18
MTA Overview
MTA Audience
Tech-focused academic institutions
Microsoft Certified
ARCHITECT
Microsoft Certified
MASTER
Microsoft Certified
IT PROFESSIONAL /
PROFESSIONAL DEVELOPER
Microsoft Certified
TECHNOLOGY SPECIALIST
o Beginner students 15 to 22+ years old
Titles and languages
• 98-349: Windows Operating System Fundamentals
• 98-361: Software Development Fundamentals
• 98-362: Windows Development Fundamentals
• 98-363: Web Development Fundamentals
• 98-364: Database Administration Fundamentals
• 98-365: Windows Server Administration Fundamentals
• 98-366: Networking Fundamentals
• 98-367: Security Fundamentals
• 98-372: Microsoft .NET Fundamentals
• 98-373: Mobile Development Fundamentals Dec 2011
• 98-374: Gaming Development Fundamentals Dec 2011
• 98-375: HTML5/CSS Fundamentals Feb 2012
English, Japanese, Korean, Spanish, S. Chinese, T. Chinese,
German, Russian, Br. Portuguese
Delivery
Microsoft Technology
ASSOCIATE
•Via Certiport internet-based testing platform.
•Campus licenses for 500-, 250-, and 100-exams
allow you to purchase the right amount of
exams for your needs.
•Teachers can proctor the exams.
Certification
All IT Academies are eligible to become a Testing Center
Every IT Academy receives a Teacher Certification Starter Kit
including 10 Microsoft Office Specialist and 20 Microsoft Technology
Associate exams
ALL ITA Curriculum formats prepare individuals for Certification
Types of Certifications
•
Step 1: Digital Literacy - Beginner
•
Step 2: Microsoft Office Specialist – Application Specialist
•
Step 3: Microsoft Technology Associate – Entry-level Technologists
•
Step 4: Technology Specialist – Product Specialist
•
Step 4: IT Professional or Professional Developer – Job role specific
Information Worker
Fast Facts:
• Helps institutions get the most out of their technology
investment by validating real world knowledge and
skills
• Exams can be taken onsite and included as an integral
part of the course
• Helps differentiate students as they pursue a career in
technology
• Validates skills in a specific technology
• Helps students get a great job
• Microsoft Certifications are GLOBALLY RECOGNIZED
IT Pro and Developer Certifications
21
IT Academy Marketing Solutions:
It Academy Program member institutions are encouraged to use all of
the available Microsoft IT Academy marketing materials to highlight
their affiliation with Microsoft and promote a position of IT education
leadership.
•
Resources to get started with IT Academy membership are mailed
to the customers in the welcome kit:
http://www.Microsoft.com/education/MSITAcademy/benefits/mar
ketingresources.mspx
•
Use the Microsoft, IT Academy Program Member logo to market
their institution
•
Be discovered by millions of potential students by having the
institution listing in the IT Academy locator
•
Get free posters, videos, and other marketing collateral on the
exclusive IT Academy member site
Fast Facts:
Members are the first to hear about new products,
curriculum and certifications coming to market
IT Academy members are invited to local, regional,
global events
IT Academy members get the opportunity to participate
in marketing campaigns that will promote their
institution, teachers and students
More Resources from Microsoft for IT Academy Students
Students to Business
The Students to Business Program offers students 21st century training and software resources to elevate their potential in the
eyes of future employers! Students to Business also helps connect qualified student talent with local business and industry
opportunities.
http://www.microsoft.com/studentstobusiness/home/default.aspx
CareerForward
Introducing CareerForward, the online learning program developed through a public-private partnership between the Michigan
Department of Education, Michigan Virtual University, and Microsoft! It’s a self-contained online course that can help schools
prepare their high school students for the workforce, the future and real career opportunities in today’s global economy.
http://www.microsoft.com/education/uspil/careerforward/
Imagine Cup
Imagine Cup is the world’s premier student technology competition! It provides an opportunity for students to use their
creativity, passion and knowledge of technology to help solve global challenges and make a difference. Students compete for
cash and prizes gaining real-life experiences, making new friends and changing the world.
http://www.imaginecup.com/
Microsoft Student
Microsoft Student is your gateway to unique student opportunities available from Microsoft. From free and discounted software
to career resources and student communities, Microsoft Student is the place for students to begin exploring how Microsoft is
making a difference in their lives and communities.
http://www.microsoft.com/student/en/us/default.aspx
IT Academy Features and Value
New benefits and new courses, including Windows 7, Sharepoint 2010,
Exchange 2010
Addresses current funding and resource limits in education
Only 5 students or teachers or staff taking an e-learning technology track
pays for the membership
Save on exam costs – either for the institution or the students or both
Maximize a campus or district investment in technology education
Benefit your faculty, staff, students and community
Better understand technologies on your Microsoft Campus or School
Agreement
Address the IT Skills Gap and give students a boost for the jobs
$50,000
Est. Campus or
per School Value
of Membership
Adding IT Academy
Purchase/Add IT Academy on your MS agreement
Call or e-mail SHI for quote
rebecca_smith@shi.com or 310-402-9905
Part Number: 54R-00098 (EES) or 54R-00141 (OV-ES)
Estimated USA Retail Price:
$132 Monthly; $1,584 Annual Per Campus or School
(covers students, faculty, staff)
In Summary… Why IT Academy for Schools
OR
Thank You
jefjohn@microsoft.com
Appendix
Certification = Employability for Students
•
55% of Hiring Managers consider employee certification as a criterion for hiring 1
•
46% of Hiring Managers consider employee certification as a criterion for promotion 1
•
63% of Hiring Managers feel that certified individuals are more productive than their
counterparts 1
•
40% of individuals reported that Microsoft Certification was a factor in improving their ability
to find or keep a job or lead to a promotion 2
•
43% of individuals reported salary increases as a result of Microsoft certification 3
•
53% of individuals believe obtaining a certification makes them more marketable 4
•
93% report becoming more skilled in Office Applications as a result of getting certified 5
•
50% time reduction on common tasks by companies using Office certified personnel 6
Sources
1.
IDC Study
2.
MCP Customer Satisfaction Study
3.
Redmond Magazine survey of compensation for IT Professionals
4.
Intrepid Survey
5.
Certiport Global Survey
6.
MSBC Study
“It’s truly a global marketplace, especially in the IT world. If you don’t have a
certification that validates you have the needed skills, you’re at a significant
disadvantage.”
Bill Doherty, @ONE Project,
College System of California
Meeting the Workforce Demand
Curriculum Roadmap–Job Roles
Desktop support technician
Web or Windows developer
Applications Development
Systems engineer
Business worker
Server administrator
Enterprise administrator
Microsoft Curriculum - Career Roadmap
IT Academy Member Success Stories
See how members are embracing technology by offering the Microsoft IT Academy Program and Microsoft
certifications to their students. Students are earning certifications, gaining real‐world experience, and
embarking on careers with major corporations.
Videos, Case Studies and Testimonial Quotes are available at:
www.microsoft.com/education/MSITAcademy/success.mspx