Arizona Nutrition Network
A Comprehensive Approach
Stephanie H Martinez
Nutrition Network Administrator
Health and Wellness for all Arizonans
Overview
• AzNN Overview
• Comprehensive Approach
– Public Health Approaches
– Social Marketing
– Direct Education
• Resource Allocation for FY15
• Collaboration Examples
Health and Wellness for all Arizonans
Arizona Nutrition Network
• Joined SNAP-Ed (FSNE) in 1998/1999
• Leadership/Program Management
– 1998-2013  2 Managers
– 2013-present  3 Managers (2 interim)
• Single Implementing Agency
• Contracts
– Cooperative Extension
– Local Health Departments
– Other
Health and Wellness for all Arizonans
External Partners
• 6 Local Health
Departments
• 10 County Extension
Offices (regional
awards)
• 2 “Other”
Health and Wellness for all Arizonans
Internal Partners
ADHS
PHPS
BNPA
OCI
AzNN
• Arizona Department of
Health Services
• Division of Public Health
Prevention Services
• Bureau of Nutrition and
Physical Activity
• Office of Community
Innovations
• Arizona Nutrition
Network
Health and Wellness for all Arizonans
Comprehensive Approach
Social
Marketing
Social
Marketing
PHAs
Direct
Direct
Health and Wellness for all Arizonans
PHA Strategies
• Menu of options provided to contractors
– 52 strategies organized by Live, Learn, Work, and
Play
– Each domain included a strategy for direct
education
• Modeled after SNAP-Ed Interventions Toolkit
• Aligned with other ADHS programs
• Lessons learned
Health and Wellness for all Arizonans
Live Domain - PHA Strategies
• 14 available strategies
– 11 selected by contractors
– Most selected (aside from direct education):
• 1.05 – Encourage participation in community and home
gardens
• 1.10 Support structured family-friendly physical activity
opportunities throughout the year, throughout the
community.
Health and Wellness for all Arizonans
Learn Domain - PHA Strategies
• 21 available strategies (10 ECE & 11 K-12)
– 20 selected by contractors
– Most selected (aside from direct education):
• 2.05 – ECE: Improve capacity of child care providers and
feed service staff in nutrition education and healthy
meal planning, family-style meal service and food
preparation
• 2.11 – K-12: Support the development,
implementation, and evaluation of nutrition and
physical activity Local Wellness Policies in collaboration
with Local Education Agencies
Health and Wellness for all Arizonans
Work Domain - PHA Strategies
• 8 available strategies
– 7 selected by contractors
– Most selected (aside from direct education):
• 3.07 – Promote participation in and use of physical
activity resources, including partnerships with parks
and trails organizations.
Health and Wellness for all Arizonans
Play Domain - PHA Strategies
• 9 available strategies
– 7 selected by contractors
– Most selected (aside from direct education):
• 4.05 Work with local coalitions and Food Policy councils
to promote healthy eating and active living
• 4.09 Promote participation in and use of free area
physical activity resources, including partnerships with
parks and trails organizations, and other community
organizations
Health and Wellness for all Arizonans
Social Marketing
• State level project
– Customization at local level as needed (i.e. Navajo
Nation)
• Common messages across public health
nutrition and physical activity programs
• Consistent with Dietary Guidelines 2013-2015
message calendar
• Tailoring messages for specific audiences
Health and Wellness for all Arizonans
Social Marketing Components
• Print Materials
– Fun Food News (Kids &
Parents)
– Senior Bulletin
– Posters
– Recipe Cards
• Online Ads
• Website refresh
• Social Media
–
–
–
–
Twitter
Facebook
YouTube
Pinterest
• If budget permits:
– Incentives
– Billboards
– TV/Radio
Health and Wellness for all Arizonans
Comprehensive Approach Example
• Direct Education – F/V education,
FM promotion, food demos at the
farmer’s markets, etc.
• Social Marketing – Fruit and
veggies campaign set in a
farmer’s market. TV, print,
website. English/Spanish
• PHA – 1.08 Increase availability of
healthy food retail, including
mobile vendors, farmer’s
markets, corner/country stores,
and grocery stores in low-income
residential communities
Social
Marketing
Direct
Education
PHA
Farmer’s
Markets
Health and Wellness for all Arizonans
Health and Wellness for all Arizonans
Health and Wellness for all Arizonans
Direct Education
• Research-tested and/or practice-tested
• Current material/resource list
– Review process
– Condense
• Required in “communities” where PHAs are
taking place
• Complimentary to PHA strategies
Health and Wellness for all Arizonans
Resource Allocation
• WRO Recommendation
– 50% of funds for high-impact education,
empowerment and community-wide marketing of
healthy behaviors
– 30 % of funds for nutrition and physical activity
policy, environmental, and organizational practice
changes through partnerships
– 10 % of funds for leadership and administration
– 10% of funds for evaluation and reporting.
Health and Wellness for all Arizonans
Resource Allocation
Proposed
Actual
Eval,
10%
Admin,
10%
Admin,
10%
Eval,
10%
Direct,
50%
PHA/PSE,
30%
Direct,
40%
PHA/PSE,
40%
Health and Wellness for all Arizonans
Collaboration Example 1
USDA
Dept.
Education
BTCD
Local
Wellness
Policies
Empower
Schools
SNAP-Ed
Contractors
AzNN
Health and Wellness for all Arizonans
Collaboration Example 2
WIC
Strong
Families
NEW
Empower
– Live
– Learn
– Work
Breastfeeding
CDC
• Domains
Licensing
SNAP-Ed
Health and Wellness for all Arizonans
Questions?
Stephanie H. Martinez
Arizona Nutrition Network Administrator
stephanie.martinez@azdhs.gov
(602)364-1490
Health and Wellness for all Arizonans