Social media marketing conference Hanoi June 2011
TUAN HA – VINALINK MEDIA
VIETNAM SEO CLUB President
www.vietseo.vn
Vietnam Social media report
on June 2011 by Vietnamsurvey.com
WHO IS VIETNAMSURVEY ?
► VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor
in Vietnam on Online market survey (From 2006)
► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen,
GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA,
HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE…
► This report made from 5000 samples in 2 months by online method
► This report focuses on Internet users in Vietnam
WHERE USERS GO?
WHERE THEY GO?
54,3% Vietnam Internet users
Using SOCIAL NETWORK
VIETNAM SOCIAL NETWORK SHARES
VIETNAM SOCIAL
NETWORK SHARES
WHERE THEY MAKE MOST DISCUSSION?
WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE?
25.3% collect products/services information from SN
SMM in Vietnam?
• 70.3% American companies using FACEBOOK,
58% using LinkedIn, 40% using Twitter, 26.8%
using Youtube for business (Source: MCI Circle Merchant Confidence index April 2011)
• Only 0.4% Vietnam companies using
FACEBOOK, 0.07% using Youtube, Only 0.2%
using LinkedIn, Twitter, and Other Vietnam SN
for business
Localized Social Media
Localized Social Media
► Only 3.7% using Linkedin
► 9.5% using TWITTER
Localized Social Media
Localized Social Media
+
► 72% for friends connect
► 57% seeking new friends
► 26% Make notes
Vote source :facebookvietnam
Forums role
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Forums/ Blogs also are Social Media channels
Forums reach 53,3% internet users
Forums seeding reach more rank in SERP
Forums seeding is focused and can influence faster
with low cost.
Forums seeding left long engagement than SN
Forums seeding can be more interactive
Forums seeding campaign can reach more
impressions
Forums not for Building User Loyalty like SN
Tracking media users
TEENS SOCIAL NETWORK
POPULAR SOCIAL NETWORK
Do social media Guidelines for employees
Employees is not a representative ,but he/she can break company’s brand
SM marketers must be trained to be
Social Media Master
• Understand SM regulations, Risk and crisis
management .
• Get connected with local SN supporters
• Understand SM algorisms such as edgeRank
algorism to do SMO
• Understand viral flow on SMM
• Relations with OCM (Online Community
Managers )
• Pull but not Push / quality over quantity
SM News Feed Optimization
Use Integrated marketing for SMM
• Use SM tools on mobile/sms , email, web,
blogs, video/audio channels and other digital
channels.
• Mixing traditional media with social
media creates an integrated marketing
strategy (Example : Do SMM on/after offline
events will get more interactive)
User loyalty building
• Offers more to community (CRM on SMM)
• Be responsive with user.
• Maintain / convert community active on/after
campaign
• Tracking user behavior to get more CRO
(Convert silent fans to active fans)
Be more creative
Applying creative ideas will help you more success on SMM
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Viral is better than buzz
Be Analytical & Observant
Don’t hate Practice and trial
Listen to community every time
Doing social trends content
Thank you for attention !
• About me : http://about.me/tuanha