CHAPTER
NINE
McGraw-Hill
Beginning and Ending the Speech
©Stephen E. Lucas 2001 All rights reserved.
The Introduction
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Get the attention and interest of your
audience
Reveal the topic
Establish your credibility
Preview the body of the speech
©Stephen E. Lucas 2001 All rights reserved.
Methods of Gaining Attention
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McGraw-Hill
Relate the topic to the audience
State the importance of the topic
Startle the audience
Arouse the curiosity of the audience
Question the audience
Begin with a quotation
Tell a story
©Stephen E. Lucas 2001 All rights reserved.
Preview Statement
A statement in the introduction of a
speech that identifies the main points
to be discussed in the body of the
speech.
McGraw-Hill
©Stephen E. Lucas 2001 All rights reserved.
The Conclusion
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Signal the end of the speech
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Reinforce the central idea
©Stephen E. Lucas 2001 All rights reserved.
Crescendo Ending
A conclusion in which the speech
builds to a zenith of power and
intensity.
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©Stephen E. Lucas 2001 All rights reserved.
Dissolve Ending
A conclusion that generates emotional
appeal by fading step by step to a
dramatic final statement.
McGraw-Hill
©Stephen E. Lucas 2001 All rights reserved.
McGraw-Hill
©Stephen E. Lucas 2001 All rights reserved.
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Beginning and Ending the Speech