By Travel Southern Oregon Wine Panel – 3/10/14 Byron Marlowe – Southern Oregon University Scott Steingraber – Kriselle Vineyards Liz Wan – Serra Vineyards Lindsey Zager – Del Rio Vineyards Oregon AVA Map Wine Economic Impact Oregon • Economic Impact of the Oregon Wine and Grape Industry totaled $2.7 billion, accounted for 13,518 jobs and $382 million in wages. • Currently there are 848 Grape Growers with crop value of $63.2 million. • Produced approximately 1.8 million cases of wine and generated revenues of over $252 million. Wine Tourism • Wine related tourism generated $158 million direct and indirect and taxes accounted for $65 million (Full Glass Research, 2011). 2013 Wine Tourism Conference • The fifth annual Wine Tourism Conference was held in Portland with 400 people in attendance. A number of wineries from various southern Oregon wineries participated and sponsored events included Southern Oregon hosted one of the most successful hospitality suites at the headquarters hotel. • The second annual Wine Tourism Day in North America will take place November 8, 2014. Wineries, hotels, restaurants, and other wine tourism businesses across North America are offering special events to the public on this day to celebrate the importance (and fun) of wine tourism.