Netflix, Inc. is an American subscription
streaming service and production
company based in Los Gatos, California
Company
Introduction
260 Million Member
190 Countries
Netflix, media-streaming and video-rental company founded in
1997 by American entrepreneurs Reed Hastings and Marc
Randolph. It is also involved in the creation of original
programming. Corporate headquarters are in Los Gatos, California.
It's Ad free
Multiple
Viewership
High Quality
Library
Netflix Revenues Analysis Netflix Income Analysis
Netflix generated over $33.7 billion in revenue in 2023,
ompared to $31.6 billion in revenue in 2022,$29.7 billion in
2021 and $25 billion in 2020.
Swot analysis of netflix
Strengths
•
•
•
•
Strong brand equity
Original content
Large customer base
Ad free streaming
Opportunities
• Expansion in newer markets
• Evolution of product mix
• Different language content
Weaknesses
• Content copyrights
• Replicable business model
• Requirement of internet
Threats
• Increased competition
• Content piracy
• Censorship of content
FIVE FORCES MODEL OF NETFLIX
Threat Intensity
New entrants:
• Moderate cost of doing business.
• High supply chain costs.
Weak
Substitute Products:
• Moderate costs of switching to substitutes.
• Moderate availability of substitutes.
Moderate
Bargaining power of suppliers:
• High differentiation of content producers.
• Large number of content producers.
Weak
Bargaining power of costumers:
• Small size of individual subscribers.
• Subscribers’ moderate switching costs.
Moderate
Existing competition:
• Low differentiation of streaming services.
• High differentiation of content producers.
Moderate
The 10 Biggest Netflix Competitors
Competitor
Revenue
Users
Countries
Amazon
Prime Video
$ 25.21
Billion
200 million
22
Youtube TV
$ 19.8 Billion
3 million
65
Disney+
$ 17 Billion
116 million
53
Paramount+
$ 6.87 billion
42 million
54
HBO Max
$ 6.8 Billion
69.4 million
51
Hulu
$ 3.5 Billion
42.8 million
2
Showtime
$ 986 Million
28.5 million
The US
Apple TV+
$ 912 million
40 million
107
Netflix
$ 9.37 Billion
260 million
190
Curiosity
stream
$ 71 million
20 million
176
The value chain for Netflix
Main Features of Netflix Value Chain
1. Massive Library: Netflix has a vast library of top-rated award-winning TV shows, movies, and
original programming with high engagement.
2. Proprietary Technology: High-quality streaming content.
3. Customer-Centric Service: Providing personalized recommendations, high-quality customer
service, and ease of use to ensure satisfaction.
Summery
01
The worlds leading internet television network
with over 57 million members in nearly 50
countries enjoying more than two billion hours of
TV shows and movies per month, including
original series, documentaries and feature films
such as House Of Cards and Orange Is The New
Black.
02
Members can watch as much as they want,
anytime, anywhere, on nearly any internetconnected screen.
03
Member can play, pause and resume watching, all
without commercials or commitments. It also
provides a small business of DVD-by-mail in the
US where mail DVS are sent via permit reply mail
04
Their target market is 17-60 and is currently
changing because of the 'kids' section
Thank
You